Ziff Davis

Performance Marketing

• Manage the end-to-end execution of sold branded content campaigns across formats and channels, including social, articles, and video
• Write clear, engaging, and on-brand copy tailored to platform and audience
• Manage production timelines and creative resources (designers, video producers, creators)
• Work closely with Client Success Managers to deliver on-brand messaging and address client feedback as necessary
• Support the planning, launch, and optimization of paid social campaigns across platforms including Meta, YouTube, and TikTok, including hands-on campaign setup and management in ad manager tools, in partnership with the Senior Director of Branded Content, who maintains final ownership of strategy and performance
• Test and iterate on social content and ad formats to help evolve branded content offerings and bring new content solutions to clients
• Collaborate with the social team on new sellable franchises and series
• Collaborate with the Research team to test select content through effectiveness studies and apply learnings to future campaigns

Campaign Manager, Branded Content, Paid Social

Account Executive

• Exceed ambitious sales targets by identifying, prospecting, and closing new business opportunities with advertising agencies serving QSR and CPG clients
• Develop and maintain strong, long-lasting relationships with key decision-makers at agencies, including media planners, buyers, and account directors
• Articulate the value proposition of our CPV video advertising platform, tailoring presentations and proposals to meet the specific objectives and challenges of agency clients
• Stay abreast of industry trends, competitive landscape, and client needs within the QSR and CPG sectors to inform sales strategies and product development
• Work closely with internal teams, including Ad Operations, Marketing, and Product, to ensure seamless campaign execution and client satisfaction
• Accurately forecast sales pipeline and provide regular reports on sales activities and progress towards goals
• Lead contract negotiations to secure favorable terms for both the client and the company

Account Director, Video Content

Copywriter

• Write and edit short- and long-form marketing copy across web, social, landing pages, video scripts, and lifecycle channels for multiple campaigns in a fast-paced environment
• Develop campaign messaging frameworks, headlines, taglines, CTAs, and supporting copy in partnership with design and marketing
• Support seasonal moments and tentpole campaigns (e.g., Black Friday, SaveCation, brand milestones)
• Translate promotions, deals, and savings opportunities into clear, shopper-friendly storytelling
• Optimize copy using performance data, A/B testing insights, and channel best practices
• Balance brand voice with clarity, urgency, and relevance—without sacrificing trust
• Partner closely with brand designers to concept and execute campaigns where copy and design are developed together
• Help define, maintain, and evolve RetailMeNot’s brand voice, tone, and copy guidelines
• Audit and refresh existing content to improve clarity, consistency, and effectiveness
• Participate in brainstorming, creative reviews, and rapid iteration

Brand Copywriter

Manager

• Achieve or exceed the assigned annual grant award goal
• Stay up to date on the latest developments in the pharmaceutical and health care industries
• Become an expert in the assigned therapeutic areas through research, discussions with key opinion leaders, and reviewing PRIME’s past programs
• Understand and articulate PRIME’s differentiators and experience in the assigned therapeutic areas
• Evaluate outcomes data from past programs to inform persistent gaps that warrant targeted educational interventions
• Prepare presentations for supporter meetings
• Track and report on active opportunities through pipeline reports
• Drive internal and external discussions on new grant opportunities
• Collaborate with the Scientific Affairs team and other departments on designing innovative grant proposals that target supporter’s areas of interest
• Lead weekly meetings for updates on new or existing programs
• Actively manage supporter relationships from pre-submission to the conclusion of the program
• Maintain ongoing compliant dialogue with supporters and industry stakeholders to achieve goals regarding education and research-informed continuing education
• Identify and conduct outreach to new prospective supporters
• Attend industry events to prospect new supporters and stay up to date on the latest developments in your therapeutic area(s)

Manager, Education and Research Strategy

Social Media Manager

• Manage and execute social media content calendars for BabyCenter and What to Expect, with a primary focus on Instagram and TikTok.
• Develop platform-native, brand-building content that clearly articulates the value propositions of these brands through creative storytelling, thoughtful use of social trends, and humor.
• Collaborate with the video team and Associate Social Media Producer to ideate, shoot, and edit social-first videos.
• Collaborate with editorial leadership to support cross-platform content franchises and ensure timely integration of key editorial moments into social programming.

Interim Senior Manager, Social Media Content – Part-Time

• Maximize revenue and eCPM performance for third-party revenue across the entire portfolio of digital properties
• Setup and manage sell-side partners through a variety of programmatic integrations
• Test and perform yield analysis to determine optimal integrations for each partner
• Surface risks, trends, and optimization opportunities through clear documentation and communication
• Work closely with vendors to generate recommendations, troubleshoot technical issues, and improve overall ad quality
• Actively debug display and video ad delivery on web pages and apps
• Monitor and maintain ad quality across the portfolio
• Collaborate across departments to build and test custom ad revenue programs
• Provide weekly updates and data-driven insights to senior executives on revenue performance

Programmatic Platforms Manager

• Collaborate with the social team to brainstorm content that supports brand awareness, engagement, and audience growth, with a particular focus on Instagram and TikTok.
• Track viral trends, celebrity moments, and pregnancy/parenting-related daily news and pitch smart, creative ways for the team to bring that content to life on social.
• Package service-forward and app-promoting social content in Canva with help from our design team.
• Manage the posting of social content to multiple platforms using Sprout Social and platform-native scheduling tools.
• Assist with outreach to external creators and other Ziff Davis teams for content-sharing opportunities, under the guidance of the Senior Manager, Social Media Content.
• Foster community by engaging with external social posts and responding to audience feedback in comments and DMs on all key platforms.
• Assist our branded content team with social-related questions and client tasks, as needed.
• Work with Associate Social Media Producer to support on-camera work and footage collection for social-first videos.

Assistant Social Media Editor

Content Marketing Manager

• Coordinate with brands’ editorial and audience development teams to lead strategic, daily planning and positioning of content for key distribution channels.
• Analyze data and identify trends and growth opportunities across syndication program.
• Work with commerce teams on strategy to maximize shopping-related content success throughout the year.
• Collaborate on optimization and timing of content distribution feeds.
• Manage content removal requests and track data, including executive dashboards to summarize success per platform and month.
• Coordinate content strategies with international editions of key Ziff Davis brands.

Content Syndication Manager

Email Marketing Manager

• Own the end-to-end email marketing strategy
• Design and implement testing frameworks to optimize campaigns
• Analyze performance metrics and translate insights into recommendations
• Conduct qualitative and quantitative research on subscriber preferences
• Drive commerce goals through promotional campaigns and lead generation programs
• Collaborate with sales teams to develop nurture programs
• Design lifecycle marketing programs to maximize customer lifetime value
• Monitor deliverability, list health, and engagement metrics

Senior Email Marketing Manager

Growth Marketing

• Serve as the primary analytical partner to the Marketing and Content teams
• Develop and maintain executive-level dashboards and reports focused on core marketing KPIs
• Conduct complex quantitative and qualitative analyses on marketing performance data
• Analyze user data to map end-to-end customer journeys
• Partner with the Marketing teams to define and prioritize A/B testing hypotheses
• Collaborate with the Marketing and BI teams to support marketing forecasting
• Monitor the competitive landscape

Growth Analyst

Marketing

• Lead DailyOM lifecycle marketing team
• Grow unpaid marketing revenue line
• Empower team for exceptional campaign execution
• Partner with cross-functional teams to align goals
• Maximize DailyOM addressable audience
• Manage customer lifecycle from onboarding through retention
• Optimize triggered lifecycle programs
• Develop SMS and mobile messaging strategy
• Grow subscriber lists across all channels
• Ensure continuous funnel of new-to-file customers
• Conceptualize and launch innovative marketing programs
• Manage budget and revenue forecast with VP of Consumer Marketing
• Communicate learnings and go-forward opportunities

Director, Lifecycle Marketing

Support Engineer

• Provide technical support via phones, tickets, and live chat
• Engage customers via multiple interfaces
• Resolve first level issues by: Determining the nature of the issue by identifying what the customer is trying to accomplish
• Gathering information from the customer including steps that customer took
• Attempting to reproduce reported issues
• Analyzing the symptoms and where possible identifying the underlying problem
• Offering relevant troubleshooting steps and/or solutions
• Directing customers to appropriate help articles
• Communicate and follow-up with customers
• Escalate unresolved issues to second level support with appropriate detail
• Monitor for and proactively identify potential or emerging issues
• Participate as an integral member of the shift-based team problems and make recommendations regarding solutions

Technical Support – Business to Business

Solutions Engineer

• Bridge the gap between product requirements and technical execution
• Design, build, and maintain internal tools and scripts to automate manual business processes using Python
• Maintain and migrate existing legacy workflows toward more robust, code-based solutions (e.g., Django or Python scripts)
• Develop scripts to interact with internal and external APIs for data retrieval and system updates
• Build and monitor data pipelines (ETL) to ensure accurate data flow between systems
• Write complex SQL queries to extract, manipulate, and validate data for internal stakeholders and client reporting
• Assist in the implementation and management of orchestration tools
• Serve as a technical escalation point for data anomalies and system bugs
• Proactively monitor foundational systems to identify issues before they impact clients
• Investigate root causes of technical incidents by digging into logs, databases, and code
• Collaborate with Product Managers to understand business requirements and translate them into technical specifications
• Work closely with the Engineering team to ensure local tools align with the broader architecture