CRM Manager

Ziff Davis

CRM Manager responsible for lifecycle marketing and customer retention strategies at Ziff Davis Shopping. Collaborate across teams to execute personalized data-driven campaigns.

Posted 7/20/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and execution, focusing on customer engagement, retention, and revenue growth through advanced proficiency in Braze and omnichannel messaging. Proven ability to manage complex marketing programs and lead teams effectively while utilizing data-driven insights for continuous improvement.

Highest-signal resume keywords

CRM Strategy DevelopmentBraze ProficiencyLifecycle MarketingA/B Testing MethodologiesPeople Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingRetention MarketingCustomer SegmentationCampaign Performance MonitoringTrigger-Based ProgramsOmnichannel Messaging ArchitectureData AnalysisBehavior-Based Cohort AnalysisProject Management

Soft Skills

Communication SkillsTeam Leadership

Tools & Technologies

BrazeIterableCustomer.io

Industry Keywords

Customer EngagementPerformance MarketingEmail MarketingMobile Push NotificationsIn-App MessagingWeb Push Notifications

About the role

Key responsibilities & impact

Lead CRM strategy and execution across multiple channels to drive engagement, retention, and revenue
Develop and optimize customer segmentation and lifecycle journeys in Braze
Launch and manage complex trigger-based programs
Manage loyalty and incentive-based marketing efforts
Own CRM program hygiene and technical operations
Monitor and report on campaign performance
Continuously improve CRM workflows and automation
Manage the CRM Coordinator

Requirements

What you’ll need

5+ years of hands-on experience in CRM, Lifecycle Marketing, or Retention Marketing
Demonstrated experience designing and executing end-to-end user retention strategies, commercial promotions, and incentive-based campaigns
Recent experience in a highly commercial/performance marketing role, with a specific focus on driving conversions, revenue and lifetime value from different customer segments
Advanced proficiency with Braze (or equivalent top-tier customer engagement platforms like Iterable or Customer.io)
Deep expertise across omnichannel messaging architecture, specifically managing Email, Mobile Push, In-App Messaging, and Web Push notifications
Strong technical operations acumen with experience working directly with Product and Engineering teams
Data-driven mindset with the ability to partner closely with Business Analysts
Strong background in A/B testing methodologies, customer segmentation, and behavior-based cohort analysis
Excellent project management and communication skills
Proven people management experience
Bachelor’s degree preferred

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage
Life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
Paid holidays
Family building and caregiving support
Generous Family Care and Parental leave
Fitness Reimbursement
Access to wellness programs
Employee Resource Groups
Company-sponsored events
Opportunities for professional growth through educational support, mentorship programs, and career development resources
Employee engagement programs and recognition awards