CRM Manager

Ziff Davis

CRM Manager at Ziff Davis focusing on customer engagement, retention, and revenue through various channels. Managing campaigns and optimizing performance for Better customer outcomes.

Posted 7/20/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and execution, focusing on customer engagement, retention, and revenue growth through data-driven marketing initiatives. Proficient in managing complex campaigns and collaborating with cross-functional teams to optimize performance and maintain CRM infrastructure.

Highest-signal resume keywords

CRM Strategy DevelopmentBraze ProficiencyLifecycle Marketing ExecutionData-Driven InsightsPeople Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingRetention MarketingCustomer SegmentationA/B TestingOmnichannel MessagingCampaign Performance MonitoringTrigger-Based CampaignsData TrackingTechnical Operations

Soft Skills

Project ManagementCommunicationCollaboration

Tools & Technologies

BrazeIterableCustomer.io

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

B2CE-CommerceFintechPerformance Marketing

About the role

Key responsibilities & impact

Lead CRM strategy and execution across Email, Mobile Push, In-App Messaging, Web Push, and Owned Inventory to drive engagement, retention, and revenue.
Develop and optimize customer segmentation and lifecycle journeys in Braze, ensuring personalized, data-driven messaging that aligns with business objectives.
Launch and manage complex and detailed trigger based program, leveraging incentives and data to drive commercial outcomes.
Manage loyalty and incentive-based marketing efforts, including New User Bonus (NUB) programs, Cash Back Boost promotions, and re-engagement campaigns to maximize retention and drive sustainable growth in conversions and revenue.
Own CRM program hygiene and technical operations, partnering with Product/Engineering to troubleshoot issues, refine audience targeting, and maintain infrastructure integrity.
Monitor and report on campaign performance, collaborating with Business Analysts to track engagement and conversions, optimize performance, and provide actionable insights.
Continuously improve CRM workflows and automation, ensuring efficiency in campaign execution, data tracking, and overall CRM strategy.
Manage the CRM Coordinator to ensure that all campaigns are executed efficiently and according to brief - a combination of marketing campaigns to support business objectives and complex lifecycle and trigger based communications.

Requirements

What you’ll need

5+ years of hands-on experience in CRM, Lifecycle Marketing, or Retention Marketing, ideally within a fast-paced B2C, e-commerce, fintech, or tech environment.
Demonstrated experience designing and executing end-to-end user retention strategies, commercial promotions, and incentive-based campaigns (e.g., cashback programs, referral bonuses, or welcome offers).
Recent experience in a highly commercial/performance marketing role, with a specific focus on driving conversions, revenue and lifetime value from different customer segments.
Advanced proficiency with Braze (or equivalent top-tier customer engagement platforms like Iterable or Customer.io), including building complex multi-channel canvases, custom attributes, and webhooks.
Deep expertise across omnichannel messaging architecture, specifically managing Email, Mobile Push, In-App Messaging, and Web Push notifications.
Strong technical operations acumen with experience working directly with Product and Engineering teams to troubleshoot data feeds, scope SDK/API requirements, and maintain CRM infrastructure hygiene.
Data-driven mindset with the ability to partner closely with Business Analysts to interpret performance metrics, track conversion funnels, and extract actionable insights.
Strong background in A/B testing methodologies, customer segmentation, and behavior-based cohort analysis.
Excellent project management and communication skills, capable of bridging the gap between creative marketing briefs and highly technical product requirements.
Proven people management experience, with a track record of successfully managing, mentoring, or guiding junior team members (such as a CRM Coordinator).
Bachelor’s degree preferred.

Benefits

Comp & perks

comprehensive medical, dental, and vision coverage
life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
paid holidays
family building and caregiving support
generous Family Care and Parental leave
Fitness Reimbursement
access to wellness programs
Employee Resource Groups
company-sponsored events
regular opportunities for professional growth through educational support, mentorship programs, and career development resources