United Flow Technologies (UFT)

Sales

• Own the Commercial Operating System
• Establish and enforce consistent sales cadence
• Drive CRM discipline and pipeline hygiene
• Standardize opportunity tracking and forecasting
• Implement KPIs and performance dashboards
• Consolidate territory forecasts into a company forecast
• Hold Area Sales Managers (ASMs) accountable for forecast quality
• Monitor pipeline coverage and conversion
• Provide forward revenue visibility to leadership
• Define performance expectations
• Manage/Partner performance reviews
• Drive PIPs and sales personnel decisions in partnership with ASMs
• Align compensation with outcomes
• Own end-to-end hiring process
• Partner with ASMs on hiring decisions
• Coordinate onboarding with Director of Sales Performance
• Build sustainable talent retention and pipeline
• Serve as primary escalation point
• Resolve customer, OEM, and internal conflicts
• Maintain alignment and accountability
• Own Tier 2 OEM performance
• Conduct OEM reviews
• Drive corrective actions
• Support Tier 1 relationships with President
• Support territory planning
• Guide execution without taking over deals
• Ensure consistency in engagement and prioritization
• Own marketing plan and execution
• Coordinate digital tools and branding
• Support pipeline generation
• Act as commercial IT interface
• Ensure CRM and systems functionality
• Improve sales technology stack
• Support risk planning
• Drive execution of mitigation strategies
• Manage commercial risks proactively

General Sales Manager

• Own the Commercial Operating System
• Establish and enforce consistent sales cadence
• Drive CRM discipline and pipeline hygiene
• Standardize opportunity tracking and forecasting
• Implement KPIs and performance dashboards
• Consolidate territory forecasts into a company forecast
• Hold Area Sales Managers accountable for forecast quality
• Monitor pipeline coverage and conversion
• Provide forward revenue visibility to leadership
• Define performance expectations
• Manage performance reviews
• Drive PIPs and sales personnel decisions
• Align compensation with outcomes
• Own end-to-end hiring process
• Partner with ASMs on hiring decisions
• Coordinate onboarding with Director of Sales Performance
• Build sustainable talent retention and pipeline
• Serve as primary escalation point
• Resolve customer, OEM, and internal conflicts
• Maintain alignment and accountability
• Own Tier 2 OEM performance
• Conduct OEM reviews
• Drive corrective actions
• Support Tier 1 relationships with President
• Support territory planning
• Guide execution without taking over deals
• Ensure consistency in engagement and prioritization
• Own marketing plan and execution
• Coordinate digital tools and branding
• Support pipeline generation
• Act as commercial IT interface
• Ensure CRM and systems functionality
• Improve sales technology stack
• Support risk planning
• Drive execution of mitigation strategies
• Manage commercial risks proactively

Outside Sales

• Business Development: Actively prospect and secure new accounts in the municipal, industrial, and mining sectors across Colorado.
• Account Management: Maintain and grow relationships with existing clients, ensuring high levels of customer satisfaction and repeat business.
• Technical Consultation: Conduct site visits and equipment audits to recommend optimal pump and equipment solutions based on flow, head, and fluid properties.
• Project Bidding: Work with the internal engineering and support teams to prepare technical quotes and competitive project bids.
• Market Analysis: Stay informed on industry trends, competitor activities, and regional project developments (e.g., municipal infrastructure upgrades).
• CRM Management: Maintain accurate records of sales activities, pipeline progress, and customer interactions.

Territory Sales Manager

• Develop and strengthen relationships with existing end users, contractors, and engineers while cultivating new business opportunities and long-term partnerships.
• Provide engineers and end users with professional product recommendations, technical support, and consistent follow-up to ensure successful project execution and maximize sales growth.
• Take initiative in scheduling customer meetings, coordinating product presentations and promotional events, and maintaining regular communication with your customer base.
• Attend product training sessions and actively participate in local industry associations, conferences, and trade shows.
• Travel to manufacturers and represented company locations for training and professional development as needed.

Outside Sales Specialist

• Seller Coaching & Development:
• - Provide ongoing coaching through ride-alongs, joint customer calls, and account reviews.
• - Build individualized development plans for sellers.
• - Reinforce best practices for both short-cycle and long-cycle project selling.
• Strategic Growth Enablement:
• - Support the execution of key commercial initiatives designed to expand market presence, strengthen customer relationships, and increase revenue opportunities.
• - Partner with regional leadership to align sales teams with strategic priorities, including market development, customer expansion, and organizational growth initiatives.
• - Ensure visibility, communication, and field adoption of assigned commercial priorities.
• Sales Process & System Execution:
• - Ensure consistent use of the UFT Standard Sales Process across all Central rep firms.
• - Reinforce required weekly, monthly, and annual sales activities tied to pipeline development, territory planning, and long-term opportunity management.
• - Drive accurate and consistent use of CRM/ERP systems for forecasting, opportunity tracking, and reporting.
• Onboarding & Ramp Time Improvement:
• - Lead the regional onboarding process for all new sellers.
• - Deliver training on UFT product pillars, customer segments, selling behaviors, and Central Region market dynamics.
• - Track onboarding milestones and continuously improve ramp-time effectiveness.
• Market Coverage & Field Insights:
• - Partner with Regional Presidents and sales managers to evaluate territory structure, customer engagement, and growth opportunities.
• - Review pipeline trends, forecast accuracy, and performance analytics to inform decision-making.
• - Share field insights with senior leadership regarding risks, opportunities, and emerging needs.
• Culture & Leadership:
• - Build strong, trust-based relationships with sellers and managers across the Central Region.
• - Promote a culture of accountability, collaboration, and continuous improvement.
• - Influence without authority across a multi-company structure.

Director of Sales Performance – Central Region

Sales Engineer

• Prospect, develop and close new business with new and existing customers.
• Meet or exceed annual sales targets within assigned territory and accounts.
• Regularly travel to perform customer consultations to determine needs and solutions and obtain detailed information for estimates and proposals.
• Maintain involvement on turnkey projects, demonstrations, and other related customer projects to meet deadlines.
• Attend product and selling skills seminars and participate in local industry associations and tradeshows.
• Maintain an in-depth knowledge of the water and wastewater industry and product lines represented by the company.
• Utilize CRM for all prospecting and customer activities.
• Prepare and give technical presentations to explain to customers how the products and services work.
• Work with the customers and Engineers to ensure the equipment meets the system requirements.
• Communicate with the sales team to understand consumer demands and offer sales support where necessary.
• Secure orders, guarantee product standards and assure product delivery.
• Establish customer rapport and acceptance.
• Plan for modifications to products to meet consumer demands.
• Help clients to solve problems with product usage.
• Recommend new and improved products to the customers and explain how the equipment will be more cost-effective.

• Business Development: Actively prospect and secure new accounts in the municipal, industrial, and mining sectors across Utah.
• Account Management: Maintain and grow relationships with existing clients, ensuring high levels of customer satisfaction and repeat business.
• Technical Consultation: Conduct site visits and equipment audits to recommend optimal pump and equipment solutions based on flow, head, and fluid properties.
• Project Bidding: Work with the internal engineering and support teams to prepare technical quotes and competitive project bids.
• Market Analysis: Stay informed on industry trends, competitor activities, and regional project developments (e.g., municipal infrastructure upgrades).
• CRM Management: Maintain accurate records of sales activities, pipeline progress, and customer interactions.