General Sales Manager

United Flow Technologies (UFT)

General Sales Manager overseeing the sales ecosystem at MISCOwater, a manufacturers' representative of water treatment equipment. Driving performance management and talent development in a scaling organization.

Posted 6/15/2026full-timeIrvine • California • 🇺🇸 United StatesSeniorLead💰 $150,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Own the Commercial Operating System
Establish and enforce consistent sales cadence
Drive CRM discipline and pipeline hygiene
Standardize opportunity tracking and forecasting
Implement KPIs and performance dashboards
Consolidate territory forecasts into a company forecast
Hold Area Sales Managers (ASMs) accountable for forecast quality
Monitor pipeline coverage and conversion
Provide forward revenue visibility to leadership
Define performance expectations
Manage/Partner performance reviews
Drive PIPs and sales personnel decisions in partnership with ASMs
Align compensation with outcomes
Own end-to-end hiring process
Partner with ASMs on hiring decisions
Coordinate onboarding with Director of Sales Performance
Build sustainable talent retention and pipeline
Serve as primary escalation point
Resolve customer, OEM, and internal conflicts
Maintain alignment and accountability
Own Tier 2 OEM performance
Conduct OEM reviews
Drive corrective actions
Support Tier 1 relationships with President
Support territory planning
Guide execution without taking over deals
Ensure consistency in engagement and prioritization
Own marketing plan and execution
Coordinate digital tools and branding
Support pipeline generation
Act as commercial IT interface
Ensure CRM and systems functionality
Improve sales technology stack
Support risk planning
Drive execution of mitigation strategies
Manage commercial risks proactively

Requirements

What you’ll need

10+ years of sales leadership experience
Experience working within technical, industrial, manufacturing, or engineered solutions environments preferred
Proven experience leading and managing distributed sales teams across multiple territories or regions
Demonstrated success driving revenue growth, sales accountability, and operational performance within a scaling organization
Strong background in sales operations, process development, forecasting, and resource management
Experience collaborating cross-functionally with executive leadership, operations, marketing, and other teams
Strong analytical, organizational, and communication skills with exceptional attention to detail

Benefits

Comp & perks

Annual performance based bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales operationsforecastingKPI implementationpipeline managementperformance dashboardsterritory planningrevenue growthresource managementsales cadencecustomer relationship management (CRM)

Soft Skills

leadershiporganizational skillsanalytical skillscommunication skillsattention to detailconflict resolutioncollaborationaccountabilityperformance managementtalent retention