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General Sales Manager
United Flow Technologies (UFT)General Sales Manager leading commercial sales operations for water and wastewater solutions. Driving accountability, consistency, and performance across a distributed sales organization in a rapidly growing company.
About the role
Key responsibilities & impact- Own the Commercial Operating System
- Establish and enforce consistent sales cadence
- Drive CRM discipline and pipeline hygiene
- Standardize opportunity tracking and forecasting
- Implement KPIs and performance dashboards
- Consolidate territory forecasts into a company forecast
- Hold Area Sales Managers accountable for forecast quality
- Monitor pipeline coverage and conversion
- Provide forward revenue visibility to leadership
- Define performance expectations
- Manage performance reviews
- Drive PIPs and sales personnel decisions
- Align compensation with outcomes
- Own end-to-end hiring process
- Partner with ASMs on hiring decisions
- Coordinate onboarding with Director of Sales Performance
- Build sustainable talent retention and pipeline
- Serve as primary escalation point
- Resolve customer, OEM, and internal conflicts
- Maintain alignment and accountability
- Own Tier 2 OEM performance
- Conduct OEM reviews
- Drive corrective actions
- Support Tier 1 relationships with President
- Support territory planning
- Guide execution without taking over deals
- Ensure consistency in engagement and prioritization
- Own marketing plan and execution
- Coordinate digital tools and branding
- Support pipeline generation
- Act as commercial IT interface
- Ensure CRM and systems functionality
- Improve sales technology stack
- Support risk planning
- Drive execution of mitigation strategies
- Manage commercial risks proactively
Requirements
What you’ll need- 10+ years of sales leadership experience
- Experience working within technical, industrial, manufacturing, or engineered solutions environments preferred
- Proven experience leading and managing distributed sales teams across multiple territories or regions
- Demonstrated success driving revenue growth, sales accountability, and operational performance within a scaling organization
- Strong background in sales operations, process development, forecasting, and resource management
- Experience collaborating cross-functionally with executive leadership, operations, marketing, and other teams
- Strong analytical, organizational, and communication skills with exceptional attention to detail
Benefits
Comp & perks- Equal Opportunity Employer
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales operationsforecastingKPI implementationpipeline managementperformance dashboardsterritory planningrevenue growthresource managementsales cadencePIP management
Soft Skills
leadershipanalytical skillsorganizational skillscommunication skillsattention to detailconflict resolutioncollaborationaccountabilitytalent retentionperformance management