trafficdesign

Performance Marketing

• You translate objectives into high-performing Meta and TikTok setups and drive measurable increases in revenue or leads.
• You build full-funnel strategies, test hooks and creatives, and guide users from scrolling to purchase.
• You identify growth levers, scale budgets in a controlled way, and maintain stable ROAS and CAC.
• You plan clean tests, interpret statistical significance correctly, and implement winning ads quickly with live documentation.
• You use AI for copy variants, audience insights, and automation.
• You connect platform and GA4 data, think incrementally, and make better budget decisions.
• You take end-to-end responsibility — from briefing to reporting — reliably and conscientiously.
• You bring fresh ideas to brand storytelling and shake up routines to generate new awareness.

Performance Marketing Manager – Meta & TikTok

Brand Manager

• Brand building: You present brands on Meta & TikTok so they stick — emotionally powerful, strategically grounded, and tailored to each channel.
• Campaign strategy: You plan upper-funnel campaigns and, when needed, integrate them with offline touchpoints.
• Impact: You measure success not by CPMs but by outcome KPIs such as brand lift and incrementality.
• Audiences: You dive into new segments and markets, recognize cultural nuances, and uncover growth narratives.
• Social ads: You run Meta & TikTok with clear hypotheses, iterative creative tests, and clean setups to achieve scalable results.
• Meta: You use Advantage+ strategically, build strong signals, and get more out of every euro of media budget.
• TikTok: You focus on content that excites, plan creator collaborations strategically, and test hooks and formats.
• Fresh input: You bring new ideas and formats to the team, break routines, and inject fresh approaches into brand-awareness campaigns.

Performance Marketing Manager – Brand Strategy

Digital Marketing

• Strategy translation: You break down the overarching performance strategy into actionable tasks.
• Project roadmap: You plan timelines, responsibilities and handoffs to ensure campaigns go live smoothly.
• Social Ads: You orchestrate briefings, assets and tests so that social ads perform in line with the strategy.
• Google Ads: You ensure clean structures and signal integrity.
• Client consulting: You manage expectations and provide clarity.
• Quality & analysis: You review setups and derive learnings.
• Team communication: You ensure transparency and delegation.

Online Marketing Projektmanager

• Brand-Building: You stage brands on Meta & TikTok so they stick — emotionally strong, strategically grounded, and channel-precise.
• Campaign Strategy: You plan upper-funnel campaigns and connect them to offline effects when needed.
• Impact: You measure success not by CPMs but by impact KPIs like brand lift and incrementality.
• Audiences: You dive into new segments and markets and recognize cultural nuances.
• Social Ads: You run Meta & TikTok with clear hypotheses, iterative creative tests and clean setups to achieve scalable results.
• Meta: You use Advantage+, build strong signals and get more out of every euro of media budget.
• TikTok: You focus on content that excites, plan creator partnerships and test hooks.

• Strategy lead: You define the end-to-end multichannel strategy and translate client goals into clear paths that teams deliver with focus.
• Channel mix: You manage Social and Google Ads so that budget flows to the channels where growth visibly increases.
• Interface: You are the first point of contact for clients, capture objectives precisely, translate them into clear actions for the team, and turn feedback into understandable, actionable decisions.
• Client consulting: You implement clear expectation management so decisions are made quickly and on solid grounds.
• Project roadmap: You plan timelines and responsibilities to ensure campaigns go live smoothly.
• Quality & analysis: You review setups, derive learnings, and make the next iteration noticeably better.
• Team communication: You create transparency and delegate effectively so collaboration remains easy and efficient.

Performance Marketing Manager – Strategy & Consulting

• Strategie-Übersetzung: Du brichst die übergeordnete Performance-Strategie in umsetzbare Aufgaben herunter, damit Teams zielgerichtet liefern.
• Projekt-Roadmap: Du planst Timelines, Verantwortlichkeiten und Handshakes, damit Kampagnen reibungslos live gehen.
• Social Ads: Du orchestrierst Briefings, Assets und Tests, damit Social Ads stimmig zur Strategie performen.
• Google Ads: Du sicherst saubere Strukturen und Signale, damit Suchintention präzise bedient wird.
• Kundenberatung: Du führst Erwartungsmanagement und schaffst Klarheit, damit Entscheidungen schnell und fundiert fallen.
• Qualität & Analyse: Du prüfst Setups und leitest Learnings ab, damit nächste Iterationen spürbar besser werden.
• Teamkommunikation: Du sorgst für Transparenz und Delegation, damit Zusammenarbeit leicht und effektiv bleibt.

Online Marketing Projektmanager – m/w/d

• Brand Building auf Social: Du weißt, wie starke Marken ihre Botschaften auf Social Media inszenieren.
• Ganzheitliche Kampagnenstrategie: Du planst Upper-Funnel-Kampagnen und verknüpfst Branding bei Bedarf auch mit Offline-Effekten.
• Analyse & Wirkungsmessung: Du misst Brand-Awareness nicht nach CPM und Impressionen, sondern nach echten Wirk-KPIs.
• Zielgruppen verstehen & neue Märkte erschließen: Du arbeitest dich gern in neue Zielgruppen und internationale Märkte ein.
• Zusammenarbeit & Kommunikation: Du bringst kreative Inputs mit datenbasierten Insights zusammen und berätst große Marken.

Performance Marketing Manager – Meta & TikTok

Performance Marketing Manager – Brand Strategy

Online Marketing Projektmanager

Performance Marketing Manager – Brand Strategy

Performance Marketing Manager – Strategy & Consulting

Online Marketing Projektmanager – m/w/d

Paid Social Manager – Brand Awareness