Creative Strategist – Performance Marketing

trafficdesign

Creative Strategist at trafficdesign GmbH crafting impactful marketing strategies and creatives. Focused on scaling performance in paid social channels.

Posted 7/19/2026full-timeKöln • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Creative Strategy and Paid Social, effectively translating business goals into actionable marketing strategies while leveraging insights to optimize performance across various platforms. Proficient in analyzing target audiences and developing creative, conversion-driven messages that enhance campaign effectiveness.

Highest-signal resume keywords

Creative Strategy DevelopmentPaid Social Campaign ManagementAudience Analysis & InsightsCross-Functional CollaborationFluent German & Good English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative StrategyPerformance MarketingAudience AnalysisTesting & IterationCreative DevelopmentFunnel OptimizationData-Driven Decision MakingCampaign Performance AnalysisDigital CampaigningConversion Rate Optimization

Soft Skills

Team MotivationConstructive FeedbackCross-Functional CollaborationEmotional EngagementEffective Communication

Tools & Technologies

MetaTikTokInstagramAd Management ToolsAnalytics Platforms

Industry Keywords

Performance MarketingCreative PerformanceDigital CampaigningTarget Audience InsightsMarketing Funnel

About the role

Key responsibilities & impact

Creative Strategy: You translate business goals into a clear creative strategy, prioritize hypotheses, and manage testing so that every learning setup generates measurable performance.
Testing & Iteration: You build structured testing sequences, vary hooks, visuals and messages, and adjust the right levers until the creative reliably performs in the funnel.
Paid Social: You interpret signals from Meta, TikTok & co., derive strategic moves and deploy creatives so our clients achieve their goals.
Funnel Fit: You classify creatives across awareness, consideration and conversion stages, define next steps and thereby increase efficiency across the entire performance marketing setup.
Insights: You combine research with storytelling, turn user motivations into concise ad ideas and ensure every variation serves a strategic role in testing.
Teamwork: You orchestrate design, copy and media buying, bring structure to briefings and speed up execution so creative and strategy work seamlessly together.
Trend Radar: You monitor formats, patterns and platform updates early, adapt them purposefully and lift the performance of our creative strategy to scaling level.

Requirements

What you’ll need

Experience in Creative Strategy: You have worked in creative strategy, paid social or digital campaigning and know how to combine performance marketing with a clear strategy.
Target Groups & Insights: You analyze target audiences, extract relevant insights and translate them into creative, conversion-driving messages.
Sense for Creative Performance: You recognize which visuals, hooks and messages work – and consistently develop variants aimed at testing.
Platform Practice: You are confident on Instagram, TikTok, Meta & co. and use platform features deliberately for scalable performance.
Scaling Mindset: You enjoy working on larger accounts, structure roadmaps and drive projects so that good ideas can grow.
Role Awareness & Motivation: As a central figure in the project team you embrace your role – you know how to motivate the team, engage them emotionally and align everyone on the shared goal.
Cross-Functional Collaboration & Feedback: You proactively share your knowledge, give constructive peer-level feedback and ensure smooth interaction between creation, copy and media.
Culture & Values: You identify with our values and company culture.
Language Skills: You speak fluent German and good English.

Benefits

Comp & perks

Performance with appreciation: Both matter to us! According to Kununu we have been the No. 1 agency in Cologne since 2022 – and the highest-rated employer among larger companies in 2026.
Experience open communication, honest feedback and a vibe that stretches from Cologne to Hamburg.
Creative freedom & strategic influence for strong brand campaigns.
Career boost: 1:1 coaching, €1,500 upskilling budget + additional days off for seminars & conferences.
Work–life balance: Trust-based working hours & work from anywhere – office, home or beach vibes, you decide!
Strong clients: You’ll work with well-known brands like Katjes, funny-frisch, ültje, Scania, Bübchen & JOOP! – exciting projects guaranteed!
Feel-good perks: Free massages, Urban Sports membership & height-adjustable desks – so you can work comfortably.
Nice extras: Corporate benefits, meal subsidies, JobRad & job ticket.
Monthly events: Roof terrace BBQs, spikeball, charity runs or the annual ski trip (all optional).
Individual team budget: Each team decides on its own activities (e.g. archery or a nice dinner).
Iconic events: You won’t want to miss our legendary events (summer party, Christmas party & Carnival)!