Business Development Manager – New Business

trafficdesign

Business Development Manager handling new customer acquisitions and operational pipeline at trafficdesign. Engaging in lead generation to support the company's growth objectives.

Posted 6/15/2026full-timeKöln • 🇩🇪 GermanyJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

New Business Ownership: You are fully responsible for New Business — from the initial lead source through to the clean handover to the closers.
Pipeline Building & Lead Gen: You are responsible for building our new-customer pipeline via cold outreach, networking, trade shows and partner contacts, identifying the right target customers according to our ICP.
Qualification & Discovery: You initiate new opportunities, conduct discovery conversations at decision-maker level, and determine which opportunities have real potential.
Handover to the Closers: You ensure that qualified opportunities reach our closers with the necessary context and support the process through to conversion.
Forecasting & Control: You keep the pipeline and forecast under control, providing the reliable basis on which we manage New Business.
Standards & CRM: You further develop our qualification and discovery standards and keep the pipeline in the CRM transparent and reliable at all times.

Requirements

What you’ll need

Mindset & Drive: You think quickly and in a structured way, can work through complex situations and are motivated to win — a high variable pay component is an incentive for you, not a risk.
Ambition & Responsibility: You want real ownership from day one and a role where you can grow quickly and take on responsibility.
1–2 Years in a Results-Driven Environment: Experience in consulting, sales, a startup or a similarly demanding environment where you learned to dig in and deliver.
Strong Communicator: You persuade at decision-maker level through clarity and presence rather than sales clichés, and you approach people confidently.
Hands-on & Persistent: Cold outreach, calls and actively opening doors do not deter you — you approach target customers like a case to solve.
Fast Learner: You pick up new topics quickly and make tools and processes (CRM, sales automation) your own in short order.
First Experience or Eagerness: Either 1–2 years in sales, consulting or another performance-intensive environment, or an ambitious career-changer with a clear determination to succeed in New Business.
Language Skills: Business-fluent German (negotiation level) and good English.

Benefits

Comp & perks

Performance with Appreciation: Both matter here — we were ranked the No. 1 agency in Cologne on Kununu since 2022 and were the highest-rated employer among larger companies in 2026.
Direct Line to Senior Leadership: You report directly to our Chief Growth Officer (CGO) and work closely with Sales Operations and the closer team — short paths and fast decisions.
Ownership from Day One: You are responsible for the operational implementation of our New Business within clear guardrails — real scope to shape things rather than micromanagement.
AI Pioneer Work: You will work with state-of-the-art AI workflows and help shape the digital transformation of our agency.
Career Boost: 1:1 coaching, a €1,500 upskilling budget plus additional days off for seminars and conferences.
Work-Life Balance: Trust-based working hours and the option to work from anywhere — office, home or beach, you decide.
Feel-Good Factor: Free massages, Urban Sports membership and height-adjustable desks — so you can work comfortably.
Nice Extras: Corporate benefits, meal subsidy, company bike (JobRad) and job ticket.
Team Vibes: Regular events such as ski trips or laser tag.

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Soft Skills

mindsetdriveambitionresponsibilitystrong communicatorhands-onpersistentfast learnereagernessnegotiation