The Coca-Cola Company

Director

• Leading by Example with FSOP Analytics/Data Asset Tools and Resources
• Storytelling on State of FSOP Category and Customer Landscape with our Customer teams by Role Modeling Usage of Analytic Assets
• Focusing on Strategic and Informed Customer Business Planning, Ongoing Customer Commitment, and Assortment Strategies with Key Portfolio Customers
• Syncing with Human Insights, Retail Category Leadership, Planning & Strategy Departments and our broader Customer Value and Growth department for consistent messaging Internally and Externally
• Aligning with Platform Services, Retail Category Leadership, and Human Insights to assure NAOU remains at the forefront of Analytic/Data Assets in FSOP
• Influence across the team, FSOP, and NAOU
• Think broadly and strategically is imperative to success within this role.

Director, Customer Strategic Insights

Manager

• Own and elevate assets and experiences, ensuring they deliver emotional connection, memorability, and commercial impact across live, retail, and experiential solutions.
• Define local assets strategy, aligned with category and connection priorities.
• Lead planning, negotiation, and execution of brand assets.
• Lead experiential marketing strategy and capabilities.
• Own retail and shopper experience design, in partnership with commercial teams.

Senior Manager, Assets and Experience

• Lead portfolio strategy for the OU, defining where to play.
• Own the art & science of consumer and shopper understanding, spanning needs, behaviours, rituals, and decision journeys.
• Lead human sciences, foresights, and future scenarios to anticipate cultural and consumption shifts.
• Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth.
• Own research, advanced analytics, and modelling agenda.
• Enable consumer-centricity, including intelligence platforms and new technologies.
• Enable and activate the Insights & Portfolio global and local network to ensuring rigor, coordination, collaboration and upskilling.
• Lead a team of 2 talents.

Senior Director, Consumer and Shopper Insights – Portfolio Management

Marketing

• Design and deliver massive intimacy with superb creativity
• Connect Data + Media (inc Retail)+ Culture + Commerce + Social + Partners
• IMX OU will create capabilities and lead OU-wide programs that will deliver consumer intimacy at scale
• Lead media capabilities including retail media, JBPs, and ROI
• Orchestrate social ecosystems, influencers, data, e-commerce to win in the social space
• Lead creative effectiveness, including principles, guidelines, governance and tech approach & pipeline
• Enable and activate the IMX network

Senior Director, Integrated Marketing Experience – Eurasia, Middle East

Content Marketing Manager

• Develop/ deploy world-class, locally-relevant content (consumer and shopper) for the region, as granular, nuanced as possible.
• Being the guardian of all content to ensure consistency across all markets and all touchpoints
• Collaborating with OU (Operating Unit) Category, OU IMX (Integrated Marketing Experience) and local Media lead and Brand Strategy/ Frontline Lead on One Brief and agency brief.
• Leading local agency partners to bring to life all content (offline and online) in 2 different contexts 1) local production from scratch 2) deployment of OU-wide platforms 3) collaborating with the OU and co-leading OU wide projects
• Leading production process for all content (offline and online) leveraging AI and tech for maximum ROI Amplification of campaigns across OU – briefs and ideas to be brought to life by local EPICs team (experiential, influencer, digital, social)
• Working with Insights Team to define the killer insights that are brought to life across content, as well as testing all content for continuous improvement based on consumer insights
• Provide input into localization of global Campaigns based on local insights
• Ownership of all agency budget across OU

Senior Manager, Portfolio Consumer & Shopper Content

• Upskill local marketing community & outcomes through DATA, capabilities, and tech-augmented solutions
• Leverage tech-augmented solutions to ensure rigorous prioritization and OU-Market and cross-functional wiring across different processes (innovation, ABP (annual business plan), Flywheel)
• PMO (project management officer) for prioritization, ABP, Calendar, Innovation, Flywheel factory
• Deploy marketing capabilities agenda especially acting as COE (C enter of excellence) for Data & AI literacy
• Lead market orchestration and backlog management, including workflow, marketing operations, and planning
• Deploy tech-augmented ways of working.

Senior Manager, Marketing Orchestration

• Lead, implement, and maintain standardized quality, food safety, occupational health and safety and environment capabilities.
• Develop strategies, oversee implementation, evaluate and certify the effectiveness of QSE Systems.
• Continuously research and identify new technologies and processes to raise quality standards.
• Support H&S systems and programs while ensuring best-in-class leadership.
• Generate QSE reports using historical QSE metrics and data to track and drive continuous quality improvement.
• Provide technical guidance to other company staff to ensure QSE standards are met.

Director, Quality, Safety and Environment

Compliance

• Identify potential regulatory risks and opportunities across CCAR markets, ensuring continuous tracking of local, regional, and global regulatory issues and emerging trends impacting the reputation of our ingredients, products, packaging, and brands.
• Implement globally aligned regulatory advocacy strategies to mitigate current risks and anticipate future headwinds affecting our ingredients, products, packaging, claims, labeling, communications, and marketing activities in the Central Asia and Caucasus region.
• Lead and actively engage in industry and trade associations, food standards bodies, and regulatory forums in CCAR countries to advocate for company and industry positions, protect business interests, and facilitate growth in the region.
• Provide expert guidance and regulatory affairs insights to local business units for resolving regulatory challenges related to products, ingredients, nutrition regulations, or labeling requirements.
• Ensure compliance for all ingredients, formulas, products, labels, food contact materials, packaging, promotional materials, and marketing communications in line with local regulations and The Coca-Cola Company’s global policies and guidelines for the CCAR region.
• Support innovation and commercialization initiatives by providing scientific and regulatory expertise on new product concepts, new ingredients, and compliance considerations tailored to CCAR market specifics.
• Oversee and manage ingredient, formula, product, package, label, claims, and communication approvals utilizing global compliance tools such as Picasso, CokeWorks, KOMPLY, etc.
• Lead the development and implementation of efficient, effective regulatory compliance systems, processes, and tools, adapted to the needs and regulatory landscape of CCAR countries.

Director, Scientific & Regulatory Affairs

• Own the art & science of local consumer and shopper understanding, spanning needs, behaviours, rituals, and decision journeys.
• Lead human sciences, foresights, and future scenarios to anticipate cultural and consumption shifts.
• Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth.
• Support portfolio decision for the market.
• Work with OU (Operating Unit) to define local research, advanced analytics, and modelling agenda.
• Ensure consumer-centricity, deploying OU -wide intelligence platforms and new technologies.
• Lead with Frontline/ Local category teams superior performance assessment.
• Actively engage with the OU network, ensuring rigor, coordination, collaboration and upskilling.
• Lead a team of 3 talents (TR) or Individual contributor (other regions)

Director, Consumer and Shopper Insights – Portfolio Management

• Develop/ deploy world-class, locally-relevant content (consumer and shopper) for the region.
• Being the guardian of all content to ensure consistency across all markets and all touchpoints.
• Collaborating with OU Category, OU IMX (Operating Unit Integrated Marketing Experience) and local Media lead and Brand Strategy/ Frontline Lead on One Brief and agency brief.
• Leading local agency partners to bring to life all content (offline and online).
• Leading production process for all content (offline and online) leveraging AI and tech for maximum ROI.
• Working with Insights Team to define the killer insights that are brought to life across content, as well as testing all content for continuous improvement based on consumer insights.

Senior Manager, Coca-Cola TradeMark Consumer & Shopper Content

• Upskill marketing community & outcomes through DATA, capabilities, and tech-augmented solutions.
• Architect a future-ready, data-heavy, AI-powered MarTech ecosystem to accelerate capabilities, creativity, innovation and deliver measurable impact at scale.
• Own data strategy, orchestration & governance - create the OU (Operating Unit) “Brain”
• Architect a data-heavy, AI-powered MarTech ecosystem.
• Marketing and Commercial Digital products/platforms ownership and roadmaps.
• Build and scale marketing capabilities especially acting as COE ( center of excellence) for Data & AI literacy.
• Lead OU orchestration and backlog management, including workflow, marketing operations, and planning.
• Enable and activate the network to embed tech-augmented ways of working.
• Lead a team of 4 talents.

Senior Director, Data, Technology and Capabilities – Marketing and Customer Leadership

• Lead macro and industry insights for EME OU with an externally driven mindset.
• Identify emerging trends and quantify market outlooks.
• Provide a comprehensive understanding of industry drivers and inhibitors.
• Analyze how these factors impact volume and share performance.
• Develop a detailed understanding of country, category, and channel-level industry trends.
• Partner with external experts, research agencies, and data providers.
• Provide inputs on industry trends and outlook to inform strategic planning processes.
• Lead macro and industry forecasting to support agile volume planning.
• Drive scenario planning and risk assessments based on macro-outlooks.

Senior Manager, Industry Insights

Sales

• Lead the customer relationship and cross-functional account team for a large foodservice chain.
• Responsible for setting long-term strategy, building team and partnership culture and delivering on the Coca-Cola promise of collaboration, partnership and growth.
• Activate The Coca-Cola Company System (including bottlers) to develop and implement business solutions that meet our customer’s needs (within the beverage category and beyond the bottle) and that drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
• Creatively bring customer solutions to life, pioneering end to end innovation.
• Provide account team leadership, direction, and coaching to achieve work objectives and improve performance and skills across a cross functional team of Sales, Customer Marketing and Customer Operations.
• Oversee short-term and long-term Beverage Strategy Development.
• Develop and cultivate value-based relationships.
• Build long-term partnership framework and beverage strategies using Collaborative Business Planning.
• Manage a joint scorecard to ensure team is meeting expectations and delivering sustainable results.
• Practice continuous improvement and agile management practices.
• Identify the appropriate tools and resources to support the strategic, operating and personal needs of the partner’s business; align support with internal stakeholders including Brand, Innovation and Strategy teams.

Senior Director, Sales

• Provide leadership and technical guidance for quality programs across assigned regions.
• Ensure facilities comply with internal standards, regulatory requirements, and maintain audit readiness.
• Implement and maintain foundational quality systems, including adherence to the TCCC and NAOU Quality requirements.
• Monitor regional quality metrics, consumer complaint data, and operational trends to identify and mitigate risks proactively.
• Lead root cause analysis and corrective action planning for quality system failures and IMCR events within assigned regions.
• Collaborate with cross-functional teams to troubleshoot issues and support commercialization processes for new products and packages.
• Deliver quality training programs to build plant-level expertise and ensure consistent execution of standards.
• Champion digital tools and data-driven approaches to enhance quality performance and operational efficiency.

Director, Field Quality

• Monitor weekly/monthly channel performance metrics; revenue, gross profit, transactions, incidence, value share, net outlets, COD, RED, and pricing metrics to ensure execution objectives are being met and identify areas of opportunity and gaps to reevaluate as necessary and provide solutions to adjust the implementation plan.
• Supports commercial strategy for bottler execution with internal teams and drives alignment supporting annual commercial priorities.
• Leads the development and implementation of total beverage marketing strategies in collaboration with the customer strategy to lead revenue-enhancing concept development with customers and to fully leverage national marketing initiatives with customers.
• Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business).
• Construct & deliver an annual marketing calendar that shapes and contributes to customers’ long-term planning process. As well as conducting customer marketing stewardship reviews with the customer.
• Provide customer business and opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration.
• Seek out and leverage internal tools and resources to support customer strategies (e.g., via the channel, asset, and brand).
• Host key strategic meetings (e.g., KO Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.).
• Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas.
• Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
• Work with sales teams to jointly present major initiatives to customers.