Senior Director – Emerging Brands

The Coca-Cola Company

Senior Director for Sprite and Schweppes Emerging Brands driving marketing strategy at Coca-Cola. Leading global brand initiatives with a focus on innovation, market growth, and strategic alignment.

Posted 5/21/2026full-timeAtlanta • 🇺🇸 United StatesSenior💰 $218,800 - $247,200 per yearWebsite

About the role

Key responsibilities & impact

Set and lead the global end-to-end marketing strategy for Sprite and Schweppes Emerging Brands, including Absolut and Sprite and Schweppes Mixed, from brand positioning through execution
Drive global business ambition and long range and annual business planning performance against volume, value, and system growth targets
Define and steward brand positioning across communication, innovation, visuals, channels, and price architecture to ensure consistency, relevance, and impact
Lead the innovation strategy for the portfolio, including new product development, packaging, channel expansion, and future brand opportunities
Deploy the Coca-Cola way of marketing and commercial execution at scale, with a strong focus on digital, data, and artificial intelligence adoption
Serve as the primary global interface with Integrated Marketing Experience and Innovation teams to drive brand agendas and accelerate speed to market
Partner closely with Sprite and Schweppes global brand teams to ensure alignment and leverage across core and emerging brand strategies
Influence Operating Units, countries, and bottlers to adopt and deploy global strategies effectively, balancing standardization with local relevance
Lead external partner relationships, including alignment on business targets, performance management, communication strategies, and innovation roadmaps
Ensure strong co-brand alignment and value creation with external partners by building trust-based, senior level relationships
Oversee marketing and commercial performance management, including tracking results, synthesizing insights, and course correcting plans as needed
Optimize demand marketing investment in partnership with Operating Units to drive effectiveness, efficiency, and long-term brand equity
Contribute to the development of the adult ready to drink category vision and strategic direction at an enterprise level
Inspire, engage, and align the global marketing community through clear vision, high standards, and a culture of accountability and learning.

Requirements

What you’ll need

University experience in marketing, business, economics, or a related field
15+ years of progressive professional experience in marketing, brand management, or general management roles
Leadership experience across global and operating unit scopes within complex, matrixed organizations
Proven track record of developing and scaling end-to-end global brand strategies that deliver sustained growth
Experience leading emerging, adjacent, or adult categories, with comfort operating in new or evolving spaces
Strong financial acumen, including ownership of business performance, investment prioritization, and growth forecasting
Demonstrated ability to lead diverse, cross functional teams, including innovation, research and development, commercial, and finance partners
Experience working with bottlers or local and trade marketing environments, with strong system influence skills
Proven capability to lead complex external partnerships and create shared value across co-owned or co-developed brands
Deep consumer and cultural curiosity, with the ability to translate insights into winning strategies
High digital, data, and artificial intelligence fluency, including experience applying modern marketing technologies at scale
Strong executive communication skills and the ability to influence without direct authority
Comfort operating in ambiguity with a growth mindset and a bias for action.

Benefits

Comp & perks

A full range of medical, financial, and/or other benefits, dependent on the position offered.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

global brand strategybusiness performance managementinvestment prioritizationgrowth forecastingnew product developmentpackaging strategydigital marketingdata analysisartificial intelligencemarketing technologies

Soft Skills

leadershipinfluence without authoritycross-functional team leadershipcommunicationstrategic thinkingconsumer insight translationrelationship buildingadaptabilitygrowth mindsetaccountability