Director, Integrated Marketing

The Coca-Cola Company

Director, Integrated Marketing at The Coca-Cola Company responsible for managing key marketing partnerships and executing marketing strategies to maximize profit and volume in regional markets.

Posted 5/28/2026full-timeIrvine • California, Illinois • 🇺🇸 United StatesLead💰 $169,000 - $200,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

brand strategyexperiential marketingsports marketingshopper marketing principlesdigital marketingmobile technologiesbudget stewardshipcreative activationasset managementcontract management

Soft Skills

relationship managementcommunicationleadershipcoordinationproject managementproblem-solvingcollaborationstrategic thinkingtime managementresults-oriented

Industry Keywords

Consumer Packaged Goodsbeverages industrylocal marketingsponsorship benefitsPOSpackagingtrademarkslegal guidelinesagency capabilitiesleague rules

About the role

Key responsibilities & impact

Activate The Coca-Cola Company System to develop and implement regional business plans and activation programs that meet Brands, Bottlers, Channel, Customer and Assets Partners’ needs to maximize profit and volume.
Lead customization and implementation of integrated marketing communication and Assets’ activation plans by coordinating internal and external functions in order to achieve high performance results on time and within budget.
Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans.
Steward and leverage all asset inventory including tickets, team trips, consistent with company policy.
Partner with Franchise Leadership on market specific business opportunities utilizing assets.
Develop and communicate written briefs for use by agencies or suppliers to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives.
Direct all creative activation work relevant to asset or market activation.
Acts as subject matter expert to ensure all region POS, packaging, coupons, etc., protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets.
Budget stewardship.
Relationship Management.

Requirements

What you’ll need

5 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry.
Knowledge of brand strategy and application across channel, including local marketing.
Knowledge of key consumption occasions, shopper messaging, and methods of activation.
Proven track record of achieving sustainable results.
Sports Marketing Experience either with Team, League, Agency or client.
Strong Background in Social, Digital, Mobile technologies.
Knowledge and Understanding of brand standards, TM use, legal guidelines and Vis ID SME.
Knowledge of Agency capabilities.
Knowledge of League Rules.
Shopper Marketing Principles.
Strong social/digital background.

Benefits

Comp & perks

A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 30.
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.