Senior Director, Purchasing Science

The Coca-Cola Company

Senior Director overseeing Shopper Activation Science at Coca-Cola, leading global shopper insights integration for commercial execution and profitable growth. Focus on behavior-driven decision-making in purchasing.

Posted 5/27/2026full-timeAtlanta • 🇺🇸 United StatesSenior💰 $193,000 - $224,000 per yearWebsite

About the role

Key responsibilities & impact

Build and lead the global Shopper Activation Science capability, integrating shopper insights, analytical modeling, experimentation frameworks, and decision science to elevate category and commercial plans across channels, markets, and categories.
Develop a comprehensive understanding of omnichannel shopper behavior, using advanced analytics, qualitative and quantitative research, behavioral science, and shopper usage and penetration data to decode motivations, drivers, missions, and barriers that ultimately influence choice.
Create global guidance on shopper segmentation, targets, journeys, and path-to-purchase frameworks that enable segmented execution strategies with flexibility to adapt to local realities and market contexts.
Build scalable activation assets (decision trees, guardrails, opportunity maps) and drive their adoption including category growth narratives and decision frameworks designed for system alignment.
Embed shopper and purchasing insights into RGM routines (pricing, promotion, pack/architecture decision support) through tools and playbooks, providing shopper decision inputs into RGM routines.

Requirements

What you’ll need

10–15 years in Shopper Insights, Commercial insights Strategy and/or Insights Activation roles.
Proven experience operationalizing insights into frontline tools and routines.
Experience engaging customer teams and market leadership.
Experience applying shopper or behavioral insights into scalable decision tools and routines.
Ability to build toolkits/playbooks and embed them into operating routines.
Change leadership and capability-building expertise.
Measurement discipline: linking actions to outcomes and ROI.
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Benefits

Comp & perks

A full range of medical, financial, and/or other benefits, dependent on the position is offered.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

analytical modelingexperimentation frameworksadvanced analyticsqualitative researchquantitative researchbehavioral scienceshopper segmentationdecision treesopportunity mapsRGM routines

Soft Skills

leadershipchange leadershipcapability-buildingengagementflexibilitycommunicationstrategic thinkingadaptabilitycollaborationmeasurement discipline