Director, Influencer Marketing – EU

The Coca-Cola Company

Director of Influencer Marketing responsible for developing and executing influencer strategies across Coca-Cola’s brand portfolio in Europe. Leading social advocacy initiatives and ensuring alignment with global marketing priorities.

Posted 5/21/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Reports to Senior Director, Influencers – Europe.
Responsible for developing and co-leading the orchestration and delivery of influencer and social advocacy strategies across The Coca-Cola Company’s brand portfolio in Europe.
Co-lead Influencer & Social Strategy Delivery.
Lead the development and delivery of Europe’s influencer and social advocacy strategy in alignment with global and regional marketing priorities.
Translate high-level strategic direction into clear regional roadmaps, frameworks, and playbooks for local execution.
Partner with media, platform, and agency stakeholders to optimize influencer and social investment and accelerate performance.
Stay ahead of trends, platform evolution, and creator ecosystem innovations.
Orchestrate and oversee regional influencer and social execution across markets, ensuring excellence, consistency, brand safety, and compliance.
Lead the development of regional influencer programs, creator partnerships, and advocacy models for European markets.
Champion influencer and social-first creativity that strengthens brand storytelling and amplifies campaigns.
Co-lead regional implementation of measurement frameworks for influencer and social activities.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
8-12+ years of experience in social media, influencer marketing, digital or integrated marketing roles.
Strong experience leading multi-market influencer and social programs, either in FMCG, consumer brands, or agency environments.
Deep understanding of social platforms, creator ecosystems, content strategy, and performance measurement.
Proven ability to lead agencies, and influence cross-functionally within matrixed organizations.
Data-driven mindset with strong strategic thinking and cultural curiosity.
Excellent communication, collaboration, and stakeholder management skills.

Benefits

Comp & perks

Work on the most recognized brand in the world and be part of developing the brands next chapter.
Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingsocial media strategydigital marketingcontent strategyperformance measurementmulti-market program managementbrand storytellingmeasurement frameworksadvocacy modelscreator partnerships

Soft Skills

strategic thinkingcommunicationcollaborationstakeholder managementleadershipinfluencecultural curiositydata-driven mindsetcreativityorganizational skills

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Digital Media