Senior Director, Competitive Pricing Strategy

The Coca-Cola Company

Senior Director for RGM strategy at Coca-Cola, focusing on revenue growth in LATAM. Leading strategic initiatives and leveraging data insights across multiple markets.

Posted 5/26/2026full-timeMexico City • 🇲🇽 MexicoSeniorWebsite

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Hard Skills

Commercial strategyRevenue Growth ManagementFranchise LeadershipData analysisBig dataBusiness PlanningProject ManagementSegmentationCommercial Channel StrategyMarketing Channel Strategy

Soft Skills

Strategic thinkingSystematic thinkingInfluencing skillsAnalytical skillsCommunication skillsLeadershipDecision makingProblem solvingInterpersonal skillsPerformance tracking

Tools & Technologies

Enterprise systemsSales DataMarket TrendsShopper behaviorsComprehensive reports

Industry Keywords

LATAMRGM solutionsStrategic intentConsumer MarketingTrade Marketing

About the role

Key responsibilities & impact

Lead the strategy of topline revenue growth and margin expansion in LATAM.
Scale RGM solutions across countries with executive-level communications and performance tracking.
Generate actionable insights based on Sales Data, Market Trends & Shopper behaviors.
Provide comprehensive reports (pricing, promo, share, mix) to influence the decision process.
Lead discussions with markets to guarantee the Strategic intent is aligned.
Develop, scale, and adopt RGM Strategies, interfacing with multiple KO stakeholders.

Requirements

What you’ll need

15+ years of commercial experience in Commercial strategy, RGM (Revenue Growth Management), and Franchise Leadership.
Proven experience in managing Enterprise systems from development through deployment and maintenance.
Strong strategic & systematic thinking (forward-looking vision and anticipating future needs).
Data & analytical skills to lead a 'big data' based capability to create business value.
Ability to influence others and make the complex simple.
Mastery in Commercial Channel Strategy & Execution, RGM, Segmentation, Franchise Leadership, Business Planning & Project Management.
Strategic and Analytical skills as well as outstanding influencing skills.
Nice to have: Consumer Marketing, Marketing Channel Strategy, Trade Marketing.

Benefits

Comp & perks

We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
Supporting the financial and personal well-being of our employees.