Director, Creative

The Coca-Cola Company

Creative Director at Coca-Cola driving brand strategy and consumer engagement in Europe. Collaborating with teams to amplify creative direction and ensure local relevance across diverse markets.

Posted 5/28/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

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Hard Skills

creative strategybrand storytellingcontent developmentintegrated marketingcreative agency leadershipconsumer insightdigital behaviorssocial storytellingemerging creative formatsend-to-end creative strategies

Soft Skills

collaborationinfluencecommunicationstorytellingconceptual thinkingcultural resonancecreativityinnovationleadershipadaptability

Certifications & Qualifications

Bachelor’s degree

Industry Keywords

FMCGbeveragebrand standardsstakeholdersmatrixed environmentEuropean marketcultural diversitycampaignsconsumer engagementlocal relevance

About the role

Key responsibilities & impact

The Creative Director Coca Cola Trademark (CCTM) is responsible for bringing the CCTM brands to life in Europe through world-class creativity, culture-shaping experiences, and breakthrough consumer engagement.
The Creative Director will play a critical role in contributing to the brands creative agenda in Europe, and also leading selected global campaigns, by collaborating closely with an extensive network of stakeholders: brand teams, Shopper, Digital, Insights, agencies and global partners.
This role sits at the intersection of creativity, culture, strategy and brand leadership and is responsible for leading end-to-end brand experiences and campaigns across more than 40 markets.
Act as the primary creative partner for European CCTM brand teams, helping define idea territories and bring brand strategies to life through compelling storytelling and modern creative expression.
Ensure consistent application of brand standards while enabling local relevance and cultural resonance at scale.
Serve as the key European creative point of contact with Global creative teams.

Requirements

What you’ll need

Bachelor’s degree required; degree in Marketing, Creative Strategy, Communications, Design, or related field preferred.
10–12+ years of experience in creative strategy, brand storytelling, content development, integrated marketing, or creative agency leadership.
Proven ability to develop and steward end-to-end creative strategies and scalable creative platforms across multiple markets.
Strong understanding of consumer insight, culture, digital behaviors, social storytelling, and emerging creative formats.
Experience working closely with world-class creative agencies and multi-market stakeholders.
Demonstrated ability to influence and collaborate across brand, IMX, commercial, and bottler organizations in a matrixed environment.
Excellent communication, storytelling, and conceptual thinking skills.
Ability to operate effectively in a fast-paced, complex, and culturally diverse European environment.
Passion for culture, creativity, and innovation. FMCG or beverage experience preferred but not required.

Benefits

Comp & perks

European Creative Leadership: Shape the creative direction and consumer relevance of a key brand portfolio across one of the Company’s most dynamic regions.
Creative Impact & Autonomy: Opportunity to influence high-visibility brand work, push creative boundaries, and experiment with modern storytelling approaches.
Networked Collaboration: Work at the center of a highly connected European and Global creative ecosystem.
World-Class Resources: Access leading agencies, creative partners, tools, and best practices from across The Coca-Cola Company.