Socomec Group

Digital Marketing

• Create and implement digital marketing strategies to enhance online presence and drive engagement
• Work with 3rd party advertisers to develop advertising strategies and placements while monitoring results for future plans.
• Support initiatives and goals of product teams, work with content marketers to execute activities
• Continually improve User Experience (UX) and Conversion Rate Optimization (CRO)
• Collaborate with UX designers to improve website usability and conversion rates.
• Implement CRO techniques to maximize the effectiveness of landing pages and other digital assets.
• Oversee website updates, maintenance, and optimization for user experience and SEO.
• Create new functionalities as needed on the website(s)
• Implement and manage marketing automation tools/pardot.
• Develop workflows and campaigns to nurture leads and convert them into customers.
• Manage and optimize online advertising campaigns, including PPC, display ads, retargeting and planning for digital activities with external vendors working closely with content marketing teams to align efforts and materials.
• Develop and manage search engine marketing (SEM) campaigns to increase visibility and drive traffic.
• Work with SEO dedicated agency to improve website performance.
• Conduct keyword research to optimize website content and search engine rankings.
• Implement on-page and off-page SEO strategies.
• Monitor performance and adjust strategies as needed.
• Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, and make data-driven decisions.

Digital Marketing Project Manager