Shake Shack

Manager

• Lead the development and implementation of marketing measurement frameworks to evaluate the effectiveness of media investments across digital and traditional channels.
• Partner with marketing teams to analyze campaign performance and deliver actionable insights that improve ROI and drive business growth.
• Support and manage Marketing Mix Modeling (MMM) initiatives to understand the contribution of media, promotions, and external factors to sales performance.
• Develop and maintain dashboards and reporting tools that track media performance, marketing KPIs, and business impact.
• Analyze digital marketing performance across channels including paid media, social, search, and programmatic campaigns.
• Partner with Consumer Insights, Data Science, and Finance teams to connect marketing activity with guest behavior and restaurant sales outcomes.
• Leverage CRM, loyalty, and digital ordering data to identify trends and improve targeting strategies and marketing effectiveness.
• Translate complex analytical findings into clear insights and recommendations for marketing and senior leadership.
• Support testing frameworks including campaign experimentation, incrementality testing, and A/B testing.
• Champion data-driven decision making across marketing and analytics teams.
• Partner with media vendors to steer analytics requirements and oversee data gathering and governance
• Assist in architecting tests and validate partner results

Senior Manager, Media Measurement, Analytics

Marketing

• Define and lead the enterprise consumer insights strategy to support brand growth, marketing effectiveness, and guest experience.
• Build and lead a high-performing insights team spanning consumer research, guest analytics, and market intelligence.
• Develop advanced guest segmentation and behavioral frameworks to better understand motivations, needs, and purchase drivers.
• Leverage CRM, loyalty, digital ordering, and transactional data to generate actionable insights that drive acquisition, retention, and lifetime value.
• Partner closely with Marketing, Digital, Menu Innovation, Operations, and Data teams to embed insights into key strategic initiatives.
• Lead consumer and market research initiatives including brand health tracking, innovation testing, guest journey research, and competitive intelligence.
• Develop and oversee marketing measurement capabilities, including Marketing Mix Modeling (MMM), to evaluate media effectiveness and optimize investment decisions.
• Partner with marketing and analytics teams to build measurement frameworks connecting media exposure, digital engagement, and restaurant sales performance.
• Deliver clear, compelling insights and strategic recommendations to senior leadership to inform business decisions.
• Champion a culture of data-driven decision making and strengthen insights storytelling across the organization.

Senior Director, Marketing Analytics, Consumer Insights

Engineer

• Responsible for new Shack opening technology configuration, equipment staging and testing, assurance NSO checklists are completed on time and following agreed standards, and installation and configuration validations pre-opening.
• Documentation and enforcement of Shake Shack restaurant technology equipment, configuration, and installation standards.
• Identifies and coordinates resolution of conflicts and variances to our equipment, configuration, and installation standards by coordinating with Shake Shack stakeholders and responsible 3rd party vendors.
• Maintains tight alignment with IT Leadership on both process and exception management to facilitate effective change management as new features and innovations are tested and rolled out.
• Requires overnight travel up to 50% of the time.
• Coordinate with business teams on NSO tech configuration including MID/TID, Price Tier, menu, App/Web/DSP, kiosks.
• Ensure and maintain strong relationships and communication with Operations, Training, Design, and IT teams in addition to critical vendors.
• Maintain a presence as an active voice on alignment calls representing status and IT standards.
• Assist with mentoring junior team members seeking to build their NSO engineering, Aloha system configuration, and Shake Shack restaurant knowledge.

NSO Engineer

Social Media Manager

• Support the Social team by evaluating and recommending opportunities for cultural moments and community strategy
• Monitor social conversations and competitor engagement across channels
• Test engagement strategies on select channels
• Provide recommendations on communities and topics for Shake Shack to engage with

Intern – Social Media

Public Relations

• Support the Communications team in elevating awareness and coverage for new Shack openings
• Assist in building press strategies, releases and media lists for upcoming NSOs
• Track and recap media coverage for all NSOs as well as larger campaigns
• Monitor daily media coverage across QSR, fast casual, and local markets
• Track competitor activity and identify whitespace opportunities for Shake Shack storytelling
• Develop weekly or bi-weekly trend reports highlighting emerging food, culture, and brand narratives

Intern – PR and Communications

• Administer, optimize, and support Workday Adaptive Planning for accurate financial planning
• Configure and maintain cube sheets, modeled sheets, levels, and dimensions
• Write, debug, and enhance Adaptive Planning formulas
• Analyze existing financial models to identify performance bottlenecks and implement optimizations
• Monitor, validate, and troubleshoot daily integrations between Adaptive Planning and financial systems
• Build and maintain Adaptive Planning reports and dashboards
• Execute testing and maintain documentation for governance
• Serve as the Adaptive Subject Matter Expert to FP&A and accounting teams

Adaptive Planning Manager

Architect

• Document current-state applications, systems, and technology architecture across the organization
• Support analysis of technology capabilities and identify opportunities to better align technology with business needs
• Assist Enterprise Architects with research, documentation, and materials that support future-state planning and digital transformation initiatives

Intern – Enterprise Technology Architecture

Ecommerce

• Own and drive core business metrics including conversion rate, average order value, attach rate, order completion time, and in-Shack throughput
• Define and execute a continuous test-and-learn roadmap, running structured experiments to improve funnel performance, merchandising effectiveness, and guest consideration
• Partner with Analytics to size opportunities, build business cases, and establish clear success metrics; use data to inform prioritization and measure impact
• Lead end-to-end product development from discovery through launch and iteration, ensuring strong product definition, clear requirements, and high-quality, reliable releases across locations
• Lead a dedicated cross-functional pod, partnering closely with Tech Services and Engineering to deliver solutions across POS, payments, menu systems, and backend services; own prioritization and maintain a well-defined, continuously groomed backlog to ensure the team is focused on the highest-impact work
• Drive Agile execution across sprint planning, standups, and release readiness, ensuring high-quality, reliable delivery while balancing system performance and scalability with a fast, intuitive, and seamless guest experience
• Partner closely with Tech Services and Engineering to deliver solutions that integrate with POS, payments, menu systems, and backend services, balancing guest experience with system performance, scalability, and reliability
• Work cross-functionally with Operations to ensure kiosk experiences support real restaurant environments, including speed of service, order accuracy, kitchen flow, and staffing constraints
• Own digital merchandising across kiosk, including how menu items, add-ons, bundles, and promotions are surfaced, sequenced, and personalized to drive AOV and conversion
• Continuously optimize upsell and cross-sell strategies using behavioral insights, daypart trends, and contextual signals to simplify decision-making and increase basket size
• Identify, test, and scale new in-Shack digital innovations (e.g., personalization, dynamic menus, loyalty integrations, emerging ordering experiences) that enhance the guest experience and unlock incremental revenue

Senior Product Manager, In-Store Digital Experience

• Support the quarterly and annual U.S. income tax provision under ASC 740, including deferred and current tax calculations, book-to-tax differences, effective tax rate computations, journal entries, and tax account reconciliations.
• Analyze new transactions, business initiatives, and accounting pronouncements to determine proper tax accounting treatment and book-to-tax impacts, gathering and reviewing financial information to support accurate reporting.
• Prepare supporting schedules and documentation for financial statement disclosures, tax footnotes, and audit purposes, ensuring workpapers are review-ready and compliant with internal controls and SOX requirements.
• Support outsourced federal, state, and local tax compliance, including data collection, workpaper review, estimated/extension payments, and state or federal notices.
• Conduct technical tax research on intermediate issues, interpret guidance, and document conclusions clearly to support provision and compliance activities.
• Collaborate with Accounting, Finance, and other business partners to gain a deep understanding of business operations and ensure accurate reflection of operational activities in tax reporting.
• Contribute to process improvements, automation initiatives, and internal control enhancements to increase efficiency and accuracy of provision and compliance workflows.
• Continuously build technical knowledge by researching tax laws, accounting standards, and emerging issues, applying learning to day-to-day provision and compliance responsibilities.

Tax Associate

• Configure, maintain, and optimize cube sheets, modeled sheets, levels, dimensions, versions, and linked structures
• Write, debug, and enhance complex Adaptive Planning formulas, including allocations, nested IFs, and dimensional logic
• Evaluate existing models for performance, accuracy, scalability, and maintainability—and execute targeted improvements
• Document and explain model dependencies, roll-ups, dimensional intersections, and logic flow
• Monitor, validate, and troubleshoot daily integrations between Adaptive Planning and systems such as Workday Financials, ERP, HRIS, or data warehouses
• Build and maintain Adaptive Planning reports, dashboards, and OfficeConnect templates using attributes, dynamic ranges, and dimensional filters
• Execute unit testing, regression testing, and UAT for new configurations, model enhancements, and integration changes
• Serve as the Adaptive SME to FP&A, Accounting, and internal technical teams

Recruitment

• Drives management recruitment efforts to source and hire top talent while ensuring our company standards are upheld with every hire.
• Works with the Hiring Managers to proactively build strong teams by identifying internal management promotions, managers on planned attrition, and transfers.
• Develops a short and long-range recruiting strategy to proactively address our aggressive expansion plans that target college recruiting opportunities, job boards, industry networking strategies, referral programs, websites, recruitment advertising on social media channels, and professional recruiting agencies.
• Participates in creating and monitoring activities that impact employment branding awareness (employment advertising, collateral, website, and posting content).

Field Talent Acquisition Partner – Temporary

Financial Planning and Analysis

• Own weekly and monthly Shack performance reporting shared with Operations
• Partner cross-functionally with Ops leadership on reporting to ensure alignment with current field initiatives
• Analyze Shack-level financial results, identify drivers, and communicate variances to business partners
• Serve as one of the main points of contact for field questions related to their Shacks financial performance
• Support the annual budgeting, monthly forecasting, and reporting processes for Pre-Opening Expense

Operations Financial Analyst – Financial Planning & Analysis

Operations

• Supports the Operations Team through project management, KPI tracking, and assessment of potential risks.
• Responsible for presentation development for various audiences as directed from Operations Leadership.
• Leads the Operations Team project status meetings and reporting cadence.
• Documents Operations Team Project Establishment Briefs as required for Transformation Office approval.
• Manages the Quarterly Operations Integration and Operations call schedule.
• Develops executive level presentations and project updates to keep all stakeholders informed.
• Supports the Sr. Director, Integration with management of the Operating Committee.
• Communicates and executes integration plans ensuring efficient merging of operational functions, processes, and systems.
• Identifies opportunities for operational efficiencies and improvements during integration.
• Executes change management strategies to minimize disruptions.
• Communicates with department leaders and project managers for smooth integration.
• Manages a cross-functional calendar of upcoming initiatives for Operators.

Operations Integration Manager

People Operations

• Acts as the primary (Tier I) People Operations contact for Team Members and managers, providing education and troubleshooting simple-to-complex issues.
• Identifies and resolves trending issues by collaborating with stakeholders and documenting solutions to ensure a seamless, "enlightened" support experience.
• Responsible for the day-to-day delivery of People Resources transactions maintaining employee and organization data within PR technology platforms (i.e. Workday, Paradox, etc.) ensuring efficient system alignment, data security, and Team member access.
• Conducts routine and ad-hoc reports/audits of people resources data and processes to ensure integrity and accuracy.
• Develops self-service reference guides, knowledge-based articles, and training materials considering the end user experience.
• Supports the change management of new PR Technology enhancements and PR programs, maintaining knowledge and anticipating needs.
• Supports and collaborates with People Resources program leaders (Talent Acquisition, Benefits, Compliance, Learning & Talent Development, and People Practices) offering feedback and recommendations addressing opportunities for improvement within PR systems and programs, utilizing PR technology knowledge and reporting, HR best practices, and case management sentiment of the Team Member experience.
• Supports PR Technology enhancements and implementations through coordinating change management activities, process documentation, and user acceptance testing.

People Resources Operations Coordinator

• Plan and manage the implementation, communication and administration of Team Member benefits and well-being programs such as medical, dental, vision, life, disability, absence, retirement, COBRA, FSA, and any other Team Member benefit offerings.
• Collaborates with leadership on health and welfare strategy and other offerings evaluating existing and potential benefits programs to determine competitiveness, trends, and ensures programs meets Team Members needs and are cost effective.
• Ensures leave and disability programs are aligned with overall benefits strategy and team member experience; partner closely with stakeholders to ensure seamless communication and transitions for Team Members in the leave and accommodation journey.
• Leads benefit education strategy for field and Support Center leaders, including training sessions, roadshows, and manager toolkits.
• Develops benefit literacy initiatives to increase program understanding and participation.
• Partners with Operations leadership to translate benefits into clear, practical value for Shack leaders.
• Uses analytics to measure engagement, participation, and ROI.
• Leads the open enrollment process and annual heath plan renewals and implementations for forthcoming plan year; including the project plan, testing of the open enrollment system, and rate updates.
• Manages and creates audit processes and procedures to ensure annual reviews and Workday business processes, integrations and technical support is functioning properly and according to policies, identifying and correcting errors as required.
• Oversees and leads a team and relationships with 10 external vendors and benefits broker to provide technical support in the delivery of programs including 401(k) and ACA.
• Works collaboratively with other functional areas including HR, HR Systems, Information Technology and Payroll especially with the support of audit and testing Workday enhancements and break/fixes.

Senior Manager, Media Measurement, Analytics

Senior Director, Marketing Analytics, Consumer Insights

NSO Engineer

Intern – Social Media

Intern – PR and Communications

Adaptive Planning Manager

Intern – Enterprise Technology Architecture

Senior Product Manager, In-Store Digital Experience

Tax Associate

Adaptive Planning Manager

Field Talent Acquisition Partner – Temporary

Operations Financial Analyst – Financial Planning & Analysis

Operations Integration Manager

People Resources Operations Coordinator

Senior Manager, Benefits