Shake Shack

Senior Product Manager, In-Store Digital Experience

Shake Shack

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $142,100 - $190,350 per year

Job Level

Senior

About the role

  • Own and drive core business metrics including conversion rate, average order value, attach rate, order completion time, and in-Shack throughput
  • Define and execute a continuous test-and-learn roadmap, running structured experiments to improve funnel performance, merchandising effectiveness, and guest consideration
  • Partner with Analytics to size opportunities, build business cases, and establish clear success metrics; use data to inform prioritization and measure impact
  • Lead end-to-end product development from discovery through launch and iteration, ensuring strong product definition, clear requirements, and high-quality, reliable releases across locations
  • Lead a dedicated cross-functional pod, partnering closely with Tech Services and Engineering to deliver solutions across POS, payments, menu systems, and backend services; own prioritization and maintain a well-defined, continuously groomed backlog to ensure the team is focused on the highest-impact work
  • Drive Agile execution across sprint planning, standups, and release readiness, ensuring high-quality, reliable delivery while balancing system performance and scalability with a fast, intuitive, and seamless guest experience
  • Partner closely with Tech Services and Engineering to deliver solutions that integrate with POS, payments, menu systems, and backend services, balancing guest experience with system performance, scalability, and reliability
  • Work cross-functionally with Operations to ensure kiosk experiences support real restaurant environments, including speed of service, order accuracy, kitchen flow, and staffing constraints
  • Own digital merchandising across kiosk, including how menu items, add-ons, bundles, and promotions are surfaced, sequenced, and personalized to drive AOV and conversion
  • Continuously optimize upsell and cross-sell strategies using behavioral insights, daypart trends, and contextual signals to simplify decision-making and increase basket size
  • Identify, test, and scale new in-Shack digital innovations (e.g., personalization, dynamic menus, loyalty integrations, emerging ordering experiences) that enhance the guest experience and unlock incremental revenue

Requirements

  • 5–8+ years of product management experience in QSR, hospitality, consumer, retail, or in-store digital products
  • Experience working on products that connect front-end experiences with backend systems
  • Proven ability to drive measurable business outcomes (conversion, AOV, revenue, or retention)
  • Strong understanding of experimentation, funnel optimization, and growth levers
  • Comfort navigating technical systems and working closely with engineering teams
  • Strong communication and stakeholder alignment skills
  • Nice to Have: Background in payments, ordering systems, or commerce platforms; Experience with digital merchandising or personalization.
Benefits
  • Weekly Pay and Performance bonuses
  • Shake Shack Meal Discounts
  • Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
  • Medical, Dental, and Vision Insurance*
  • Employer Paid Life and Disability Insurance*
  • 401k Plan with Company Match*
  • Paid Time Off*
  • Paid Parental Leave*
  • Access to Employee Assistance Program on Day 1
  • Pre-Tax Commuter and Parking Benefits
  • Flexible Spending and Dependent Care Accounts*
  • Development and Growth Opportunities *Eligibility criteria applies
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementfunnel optimizationexperimentationdigital merchandisingupsell strategiescross-sell strategiesdata analysisAgile executionbackend systems integrationguest experience enhancement
Soft Skills
strong communicationstakeholder alignmentcross-functional collaborationleadershiporganizational skillsproblem-solvingstrategic thinkingprioritizationadaptabilityteam focus