Define and lead the enterprise consumer insights strategy to support brand growth, marketing effectiveness, and guest experience.
Build and lead a high-performing insights team spanning consumer research, guest analytics, and market intelligence.
Develop advanced guest segmentation and behavioral frameworks to better understand motivations, needs, and purchase drivers.
Leverage CRM, loyalty, digital ordering, and transactional data to generate actionable insights that drive acquisition, retention, and lifetime value.
Partner closely with Marketing, Digital, Menu Innovation, Operations, and Data teams to embed insights into key strategic initiatives.
Lead consumer and market research initiatives including brand health tracking, innovation testing, guest journey research, and competitive intelligence.
Develop and oversee marketing measurement capabilities, including Marketing Mix Modeling (MMM), to evaluate media effectiveness and optimize investment decisions.
Partner with marketing and analytics teams to build measurement frameworks connecting media exposure, digital engagement, and restaurant sales performance.
Deliver clear, compelling insights and strategic recommendations to senior leadership to inform business decisions.
Champion a culture of data-driven decision making and strengthen insights storytelling across the organization.

Requirements

12+ years of experience in Consumer Insights, Analytics, Market Research, or Strategy roles.
Experience leading insights or analytics teams at the Director or Senior Director level.
Strong analytical expertise including segmentation, consumer behavior analysis, and research methodologies.
Experience working with large datasets and analytics tools such as SQL, Tableau, Power BI, or similar platforms.
Familiarity with CRM, loyalty data, and digital analytics environments.
Proven ability to translate data and research into actionable business strategies.
Experience within QSR, fast-casual, retail, or consumer brands preferred.
Bachelor’s degree in Marketing, Analytics, Statistics, Economics, or related field; MBA or advanced degree preferred.

Benefits

Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance*
Employer Paid Life and Disability Insurance*
401k Plan with Company Match*
Paid Time Off*
Paid Parental Leave*
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts*
Development and Growth Opportunities *Eligibility criteria applies

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

consumer insightsanalyticsmarket researchsegmentationconsumer behavior analysisresearch methodologiesmarketing measurementMarketing Mix Modelingdata-driven decision makinginsights storytelling

Soft Skills

leadershipstrategic thinkingcommunicationcollaborationanalytical expertiseproblem-solvingteam buildingpresentation skillsstakeholder managementdecision making

Certifications

Bachelor’s degree in MarketingBachelor’s degree in AnalyticsBachelor’s degree in StatisticsBachelor’s degree in EconomicsMBAadvanced degree