RYZE

Product Marketing

• Own RYZE's product mix and sell strategy across DTC and marketplace — Amazon, TikTok Shop, Walmart, and Target
• Define products, bundles, and pack types for sales
• Build the bundling, add-on, and attach strategy that grows basket size and lifetime value
• Own discount and incentive architecture and promotional calendar
• Lead on-site merchandising and champion navigation, search, and product-page improvements
• Partner with Innovation and R&D on product go-to-market strategies
• Forecast demand and support inventory readiness in collaboration with Operations
• Drive alignment across Engineering, Design, Creative, and Performance teams

Director of Digital Merchandising – GTM

Chief Marketing Officer

• Develop the annual shopper marketing strategy and calendar
• Manage the shopper marketing budget with discipline
• Build programs that connect brand investment to in-store execution

Director of Shopper Marketing

Creative Strategist

• Ideate and plan field creative concepts — events, locations, scenarios, and setups that create genuine, compelling, shareable moments around RYZE.
• Execute those concepts in the real world at high volume — you are the one on location, mic in hand, making it happen.
• That means travel, new cities, new settings, and thriving in all of them.
• Think like a streamer: create energy, create reactions, create content that people want to watch even when they know it’s an ad.
• Work directly with your clipper to brief and direct the edit — you know what the moment was, you know what the hook is, you hand that vision off clearly.
• Think like a direct response marketer: every piece of content you create has to work as a paid ad — hook, story, and a reason to click.
• Test, learn, iterate — this format is new for us and we’re building it together.
• Stay plugged into streaming culture, field content trends, and what’s breaking through on Meta — you are our eyes and ears in a creative space we haven’t fully entered yet.

Field Creative Strategist – IRL Streamer

Analyst

• Own churn data analysis — tracking cancellation rates, churn drivers, and at-risk subscriber patterns across cohorts
• Build and maintain subscriber behavior models and segmentation frameworks to identify retention risk signals before they become cancellations
• Tag, categorize, and trend cancellation reasons — surfacing actionable pattern insights for the Retention Manager's program design decisions
• Develop and own the retention metrics dashboard — providing the Retention Manager and VP with weekly and monthly KPI visibility
• Conduct LTV analysis and revenue impact modeling to quantify the cost of churn and the ROI of active retention programs
• Build subscriber cohort reports across acquisition channel, product type, subscription length, and offer type
• Support the Retention Manager with A/B test design and result analysis for save flows, win-back campaigns, and lifecycle interventions
• Partner with Pillar 3 (CX Systems & Experience Tech) to ensure subscriber data flows accurately from Zendesk, Shopify, and Recharge into the analytics infrastructure
• Partner with Analytics, Marketing, and Finance to ensure retention data is accurately reflected in broader business reporting
• Maintain data documentation and ensure consistency and accuracy across all retention reporting
• Additional duties as assigned by management.

Retention Analyst

Conversion Rate Optimizer

• Build the CRO Operating System
• Design and implement the full CRO operating system
• Maintain a prioritized, always-active testing backlog
• Own the full test lifecycle end-to-end
• Write clear, actionable briefs
• Drive Conversion Rate and CAC Efficiency
• Improve new customer conversion rate and new customer ROAS
• Reduce funnel drop-off at every key step
• Collaborate with Analytics to ensure contribution margin is accurately measured

CRO Manager

Director

• Build and own RYZE’s visual merchandising and packaging vision, grounded in premium experience, operational scalability, and retail excellence.
• Translate brand positioning into world-class retail merchandising frameworks, shopper journeys, and physical brand environments.
• Develop a multi-year roadmap for in-store expansion, retail toolkit evolution, and packaging innovation.
• Partner with Retail Marketing, Brand, Creative, Sales, Operations, and Executive Leadership to align physical brand strategy with business and revenue goals.
• Establish KPI dashboards to measure velocity impact, execution quality, cost efficiency, sustainability performance, and ROI.
• Develop visual merchandising standards and playbooks for national retail partners.
• Oversee creation and production of in-store signage, endcaps, shippers, shelf trays, PDQs, and secondary placements.
• Architect scalable field merchandising systems, from setup guidelines to execution auditing.
• Support experiential activations and brand events, including physical builds and environmental storytelling.
• Own the end-to-end packaging strategy for RYZE’s DTC channel.
• Improve unboxing experience, shareability, and cost per package while maintaining premium presentation standards.
• Lead vendor sourcing, negotiation, and management across printing, fabrication, packaging, and fulfillment partners.

Director of Digital Merchandising

Project Manager

• Own the end-to-end lifecycle marketing calendar across email, SMS, and retention programs
• Translate the Director's strategy and priorities into clear project plans, timelines, briefs, and deliverables
• Manage the team's project management tooling (e.g., ClickUp, Asana)
• Track campaign performance against deadlines and quality standards

Senior Project Manager, Lifecycle Marketing

Customer Retention Specialist

• Own RYZE's subscriber retention strategy — program design, execution, and performance measurement against churn and LTV targets
• Build and manage proactive save programs: identify at-risk subscribers before they cancel and execute targeted, personalized interventions
• Design and optimize cancellation flows — deflection offers, pause options, and retention messaging that reduce voluntary churn
• Own win-back program strategy and execution for recently churned subscribers — sequencing, offer structure, and success metrics
• Lead and develop the Retention Analyst — translating data outputs into program priorities and ensuring analytical findings inform every retention decision
• Partner with Marketing on retention-driven campaigns, lifecycle email strategy, and subscription offer design
• Partner with Product on subscription management features, member portal improvements, and cancellation experience optimization
• Build and maintain the subscriber lifecycle framework — mapping key intervention points from trial through long-term retention
• Report retention program performance to the VP on a regular cadence — including program ROI, churn impact, and win-back conversion rates
• Stay current on DTC subscription retention best practices to continuously improve RYZE's approach
• Additional duties as assigned by management.

Retention Manager

Payroll

• Process and review semi-monthly payroll for salaried and hourly employees across a multi-state remote workforce using Workday, ADP, or similar payroll platforms
• Ensure accurate payroll processing for compensation changes, bonuses, commissions, deductions, garnishments, PTO, and final pay requirements
• Review payroll registers, payroll reports, and exception reports prior to payroll approval
• Maintain compliance with federal, state, and local payroll tax regulations and wage and hour requirements
• Support quarter-end and year-end payroll activities, including payroll reconciliations and W-2 processing
• Assist with payroll tax notices, agency inquiries, payroll audits, and regulatory reporting
• Maintain payroll documentation and support strong internal payroll controls
• Prepare payroll journal entries and payroll-related reconciliations within NetSuite
• Reconcile payroll-related balance sheet accounts, including payroll liabilities, bonus accruals, benefits payable, payroll tax liabilities, and employee reimbursements
• Reconcile payroll cash activity and ensure payroll reports accurately tie to the general ledger and bank activity
• Monitor payroll funding requirements and coordinate payroll-related disbursements
• Support month-end and year-end close activities related to payroll, employee accruals, and labor expense allocations
• Assist with departmental labor reporting, payroll allocations, and financial reporting
• Prepare payroll schedules and supporting documentation for external audits
• Identify opportunities to improve payroll workflows, automation, and system integrations between payroll platforms and NetSuite

Payroll Accountant

Social Media Manager

• Edit raw video footage into high-quality, conversion-focused social media ads aligned with RYZE’s performance standards.
• Assemble ads using provided scripts, storyboards, and existing assets to support testing velocity.
• Add captions, transitions, sound design, music, b-roll, and visual effects to maximize engagement and clarity.
• Ensure strong pacing, flow, and timing optimized for paid social performance.
• Write and apply clear, accurate, and compelling English captions that reinforce messaging and hooks.
• Apply color correction and visual enhancements to maintain brand consistency.
• Use Adobe Premiere Pro as the primary editing tool; leverage After Effects and Photoshop as needed.
• Actively use AI creative tools (AI video, voice, image, and asset generation) to improve speed, efficiency, and output quality.
• Manage multiple ad edits and iterations simultaneously while meeting deadlines.
• Incorporate feedback quickly and efficiently based on creative direction and performance data.
• Review basic ad performance metrics (e.g., thumb-stop rate, hold rate, CTR) and apply insights to future iterations.
• Produce performance-driven variations (hooks, intros, pacing, CTAs) based on results.
• Stay current on paid social editing trends, platform best practices, and emerging AI tools.

Video Editor – Social Media Ads

Video Editor

• Edit video content for various platforms, ensuring a high‑quality final product
• Incorporate feedback from the creative team to ensure alignment with brand guidelines
• Add graphics, subtitles (Spanish), and sound design to enhance the impact of video content
• Stay updated with industry trends and editing techniques to keep our content fresh and competitive
• Manage multiple projects simultaneously, meeting deadlines and prioritizing effectively

Spanish Video Editor

Operations

• Maintain 100% product availability across D2C and retail channels through best-in-class production planning
• Own the weekly production review cadence across our co-manufacturing network
• Build and maintain rolling production schedules that translate demand forecasts into production orders
• Identify and implement opportunities for cost savings, capacity improvements, and waste reduction

Director of Digital Merchandising – GTM

Director of Shopper Marketing

Field Creative Strategist – IRL Streamer

Retention Analyst

CRO Manager

Director of Digital Merchandising

Senior Project Manager, Lifecycle Marketing

Retention Manager

Payroll Accountant

Video Editor – Social Media Ads

Spanish Video Editor

Retention Analyst

Operations Associate