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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and managing a comprehensive Conversion Rate Optimization (CRO) operating system, with a strong focus on A/B testing, data analysis, and collaboration with cross-functional teams to drive customer conversion and efficiency.
Highest-signal resume keywords
CRO ExperienceA/B Testing PlatformsOffer ArchitectureData AnalysisTesting Program Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRO ExperienceA/B TestingStatistical SignificanceTest DesignConversion Rate Optimization
Soft Skills
Clear CommunicationActionable Brief WritingCollaboration
Tools & Technologies
AmplitudeIntelligemsVWOOptimizely
Industry Keywords
DTCPerformance MarketingCustomer Acquisition CostFirst-Order Contribution Margin
About the role
Key responsibilities & impact- Build the CRO Operating System
- Design and implement the full CRO operating system
- Maintain a prioritized, always-active testing backlog
- Own the full test lifecycle end-to-end
- Write clear, actionable briefs that enable Design and Dev to execute efficiently
- Drive Conversion Rate and CAC Efficiency
- Improve new customer conversion rate
- Optimize for First-Order Contribution Margin
- Design, test, and iterate on offer structures
- Partner with Growth and Digital Merchandising teams
- Establish a structured reporting cadence
- Push back on shiny object syndrome with data
Requirements
What you’ll need- 3 to 5+ years of hands-on CRO experience in a DTC or performance marketing environment
- Built a testing program from scratch
- Fluent in A/B testing platforms like Amplitude, Intelligems, VWO, Optimizely, or equivalent
- Strong grasp of offer architecture
- Comfortable with data: statistical significance, clean test design, reading results without relying entirely on Analytics
- Write crisp, actionable briefs that unblock Design and Dev without handholding
- Based in or able to work full overlap with US Eastern or Central time zone hours
Benefits
Comp & perks- Join Our Team
- Fully remote global company
