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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in subscriber retention strategy, including program design, execution, and performance measurement. Proficient in analyzing churn data and implementing targeted interventions to enhance subscriber lifecycle management.
Highest-signal resume keywords
Retention MarketingSubscriber Lifecycle ManagementCancellation Flow DesignData AnalysisCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Churn ReductionProgram ManagementOffer TestingConversion OptimizationData Interpretation
Soft Skills
Written CommunicationCollaboration
Tools & Technologies
Analytics ToolsEmail Marketing Platforms
Industry Keywords
DTC EnvironmentSubscriber RetentionWin-Back ProgramsRetention Messaging
About the role
Key responsibilities & impact- Own RYZE's subscriber retention strategy — program design, execution, and performance measurement against churn and LTV targets
- Build and manage proactive save programs: identify at-risk subscribers before they cancel and execute targeted, personalized interventions
- Design and optimize cancellation flows — deflection offers, pause options, and retention messaging that reduce voluntary churn
- Own win-back program strategy and execution for recently churned subscribers — sequencing, offer structure, and success metrics
- Lead and develop the Retention Analyst — translating data outputs into program priorities and ensuring analytical findings inform every retention decision
- Partner with Marketing on retention-driven campaigns, lifecycle email strategy, and subscription offer design
- Partner with Product on subscription management features, member portal improvements, and cancellation experience optimization
- Build and maintain the subscriber lifecycle framework — mapping key intervention points from trial through long-term retention
- Report retention program performance to the VP on a regular cadence — including program ROI, churn impact, and win-back conversion rates
- Stay current on DTC subscription retention best practices to continuously improve RYZE's approach
- Additional duties as assigned by management.
Requirements
What you’ll need- 4+ years of experience in retention marketing, subscriber lifecycle management, or CX retention program management
- Proven track record of building or managing retention programs that measurably reduced churn in a subscription or DTC environment
- Experience designing and owning cancellation flows, save programs, and win-back sequences — including offer testing and conversion optimization
- Experience leading or partnering closely with an analytics function — able to work directly from data to build programs, not just receive reports
- Strong cross-functional collaboration skills with experience working alongside Marketing, Product, and Analytics teams
- Analytical fluency — able to interpret churn data, segment subscriber behavior, and design data-informed interventions independently
- Excellent written communication skills with experience writing or reviewing retention-focused member communications.
Benefits
Comp & perks- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and company holidays
- Remote-first work environment with flexible scheduling
