Right Side Up

Software Engineer

• Build, manage, and optimize Webflow sites, including CMS, animations, and responsive design
• Integrate Webflow with external systems such as CRMs, scheduling tools, billing platforms, and marketing automation tools
• Troubleshoot cross-platform issues including broken data flows, tracking inconsistencies, and form or funnel failures
• Ensure seamless data connectivity across systems using APIs, webhooks, and third-party integrations
• Improve site performance, user flows, and conversion paths
• Collaborate with marketing, product, and operations teams to support business objectives
• Proactively identify opportunities to enhance system reliability, scalability, and efficiency
• Operate independently with minimal oversight, quickly ramping in existing environments

Webflow Developer

Growth Marketing

• Strategize with clients to develop full-funnel growth marketing strategies and scope out the work
• Assemble individuals or teams of folks from Right Side Up to help the client achieve their objectives
• Shepherd opportunities from initial exploratory conversation through to the kick-off of new engagements
• Have a front row seat (and be a key contributor to) the inner-workings of some of the most impressive marketing programs across a range of industries, business models and stages of maturity
• Build an incredible network with other marketing leaders, and hone your talent interviewing/evaluating skills across disciplines

Growth Marketing Strategist

Project Manager

• Support the coordination of Studio engagements to ensure timelines, deliverables, and communication stay on track as complexity scales
• Act as a connective layer between strategy and execution, helping translate client needs into clear internal plans
• Proactively identify risks, gaps, or inefficiencies in delivery and help resolve them quickly
• Contribute to maintaining a high-quality, white-glove client experience across engagements
• Support visibility into project scope, resourcing, and delivery health to ensure engagements are set up for success
• Help design and maintain a consistent, scalable onboarding process across clients
• Ensure new engagements are set up for success with clear documentation, expectations, and workflows
• Identify opportunities to improve early client experience and reduce churn risk
• Track inbound opportunities and support pipeline visibility to ensure no opportunities are lost
• Assist in coordinating follow-ups, materials, and internal alignment for active deals
• Help bring structure and clarity to how Studio tracks and evaluates growth opportunities
• Support execution of key Studio initiatives, including new offering pilots, internal programs, and sales enablement efforts
• Assist in developing and maintaining sales materials, case studies, and portfolio assets
• Help operationalize new ideas quickly, turning concepts into structured, testable initiatives
• Help maintain and improve internal systems used to track delivery, engagement health, and performance
• Build and refine documentation, dashboards, and workflows that increase team visibility and efficiency
• Identify opportunities to streamline processes and reduce manual overhead as the Studio grows
• Support tracking of project scope, budgets, and timelines to ensure engagements remain on track
• Assist in monitoring project health, including resourcing, pacing, and potential risks to delivery or margin
• Partner with team leads to maintain clear visibility into project performance and overall engagement success
• Partner with other RSU teams when engagements span multiple capabilities
• Ensure alignment, clarity, and forward momentum across stakeholders
• Act as a central point of coordination to keep initiatives moving efficiently

Client & Growth Project Manager

Product Manager

• Drive execution of high-priority product initiatives from concept through launch
• Own product requirements, prioritization, and sprint planning
• Collaborate closely with design and engineering to deliver high-quality product experiences
• Improve and optimize key user flows such as onboarding, core product interactions, and account experiences
• Identify friction points and quickly implement solutions to improve usability and performance
• Establish lightweight product processes and operating rhythms to support team efficiency
• Leverage modern tools, including AI, to accelerate product discovery, documentation, and iteration
• Maintain a high standard for product quality, simplicity, and user experience

Art Director

• Present and communicate creative concepts to clients, clearly articulating rationale and performance strategy
• Collaborate with client stakeholders to gather feedback and refine creative direction
• Concept and develop performance-driven creative across paid channels (e.g., Meta, TikTok, YouTube, display)
• Lead the creation of ad assets including static, video, and motion content
• Collaborate with growth, paid media, and copy teams to align on strategy and messaging
• Develop creative testing frameworks and iterate based on performance data
• Analyze creative performance and optimize based on insights
• Guide visual direction, storytelling, and brand consistency across campaigns
• Partner with designers, editors, and creators to bring concepts to life
• Stay up to date on creative trends, platform best practices, and emerging formats

Performance Art Director

Influencer Marketing

• Develop and execute influencer marketing strategies aligned to brand and growth goals
• Identify, vet, and manage relationships with creators and influencers across platforms (e.g., Instagram, TikTok, YouTube)
• Lead outreach, negotiation, and contract management with creators
• Plan and execute campaigns, including product seeding, paid partnerships, and long-term ambassador programs
• Collaborate with content, paid, and social teams to amplify influencer content
• Track and analyze campaign performance, including engagement, reach, and conversion metrics
• Manage budgets and ensure efficient allocation of spend
• Stay up to date on platform trends, creator landscape shifts, and emerging opportunities

Influencer Marketing Consultant

Marketing

• Design and implement marketing analytics frameworks to measure performance across channels
• Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel)
• Build and maintain dashboards and reporting to monitor KPIs and campaign performance
• Analyze data across paid, organic, lifecycle, and product channels to identify insights and opportunities
• Develop and refine attribution models to better understand channel impact
• Support Media Mix Modeling (MMM) and other advanced measurement approaches
• Partner with marketing, product, and data teams to ensure data accuracy and alignment
• Translate data into clear recommendations for stakeholders

Marketing Analytics Consultant

• Manage end-to-end execution of marketing projects and campaigns
• Build and maintain project plans, timelines, and workflows
• Coordinate across cross-functional teams including marketing, product, design, and engineering
• Ensure alignment on priorities, deliverables, and deadlines
• Identify risks and proactively address blockers to keep projects on track
• Facilitate meetings, status updates, and stakeholder communication
• Implement and optimize project management processes and tools
• Track project performance and ensure successful delivery against goals

Marketing Project Manager

Copywriter

• Write clear, compelling, and conversion-focused copy across a variety of channels
• Develop messaging frameworks and brand voice guidelines
• Create copy for landing pages, blogs, emails, ads, product pages, and more
• Collaborate with designers, marketers, and product teams to bring campaigns to life
• Optimize copy based on performance data and testing insights
• Support content strategy initiatives with strong editorial execution
• Ensure consistency in tone, voice, and messaging across touchpoints

Copywriter Consultant

Consultant

• Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement
• Develop and execute A/B and multivariate testing programs
• Create testing roadmaps aligned to business goals and hypotheses
• Partner with design, product, and engineering teams to implement experiments
• Optimize landing pages, product pages, and key conversion flows
• Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences
• Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions
• Report on test results and translate findings into actionable recommendations

Conversation Rate Optimization Consultant

Product Marketing

• Develop and refine product positioning, messaging, and value propositions
• Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
• Partner with product, growth, and sales teams to align on strategy and priorities
• Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies
• Build and execute sales enablement materials to support revenue teams
• Plan and support webinars, product launches, and other demand generation initiatives
• Conduct market, customer, and competitive research to inform strategy
• Identify opportunities to improve conversion, adoption, and overall product-market fit

Product Marketing Consultant

SEO Marketing

• Conduct technical SEO audits and implement recommendations to improve site health and performance
• Perform keyword research and develop SEO-driven content strategies
• Optimize on-page elements including metadata, internal linking, and site structure
• Partner with content, product, and engineering teams to implement SEO best practices
• Monitor and analyze organic performance using tools such as Google Analytics, Search Console, and SEO platforms
• Identify opportunities to increase rankings, traffic, and conversions
• Support content creation with SEO insights and best practices
• Stay up to date on search algorithm changes and industry trends

SEO Consultant

Performance Marketing

• Develop and execute B2B demand generation strategies to drive qualified pipeline
• Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events
• Partner with sales and marketing teams to align on pipeline goals and lead quality
• Build and manage lead generation funnels, including landing pages, forms, and nurture flows
• Analyze campaign performance and continuously optimize for conversion and ROI
• Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
• Support account-based marketing (ABM) initiatives where relevant
• Identify new opportunities to improve acquisition, engagement, and pipeline velocity

Demand Generation Consultant

Social Media Manager

• Develop and execute organic social media strategies across platforms (e.g., Instagram, TikTok, LinkedIn, X, YouTube)
• Create and manage content calendars aligned to brand and growth goals
• Produce or collaborate on engaging content including posts, short-form video, and series-based content
• Manage day-to-day posting, scheduling, and platform optimization
• Engage with audiences through comments, DMs, and community interactions
• Build and nurture online communities to increase engagement and brand loyalty
• Monitor social trends and platform updates to inform content strategy
• Analyze performance metrics and optimize content based on insights

Organic Social Media Consultant

Content Marketing Manager

• Develop and execute content marketing strategies aligned to business and growth goals
• Create and manage editorial calendars across multiple channels (blog, email, social, etc.)
• Produce and/or oversee high-quality content including articles, guides, case studies, and campaigns
• Optimize content for performance, including engagement, conversion, and search visibility
• Analyze content performance and iterate based on data and insights
• Support brand storytelling and messaging across customer touchpoints
• Identify opportunities to scale content production and distribution