Right Side Up

Demand Generation Consultant

Right Side Up

contract

Posted on:

Location Type: Remote

Location: Texas • United States

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About the role

  • Develop and execute B2B demand generation strategies to drive qualified pipeline
  • Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events
  • Partner with sales and marketing teams to align on pipeline goals and lead quality
  • Build and manage lead generation funnels, including landing pages, forms, and nurture flows
  • Analyze campaign performance and continuously optimize for conversion and ROI
  • Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
  • Support account-based marketing (ABM) initiatives where relevant
  • Identify new opportunities to improve acquisition, engagement, and pipeline velocity

Requirements

  • Strong foundation in B2B demand generation and pipeline marketing
  • Experience building and optimizing multi-channel campaigns
  • Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
  • Ability to analyze performance data and translate insights into action
  • Experience partnering closely with sales teams to drive revenue outcomes
  • Comfort working across different industries, audiences, and go-to-market motions
  • Strong project management and communication skills
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationpipeline marketingmulti-channel campaignsmarketing automationCRM platformscampaign performance analysislead generation funnelsconversion optimizationaccount-based marketingcontent strategy
Soft Skills
project managementcommunicationcollaborationdata analysisinsight translationpartnering with sales teamsadaptabilityengagement improvementpipeline velocity enhancementstrategic planning