Right Side Up

Marketing

• Improve how marketing platforms, media systems, MMPs, and reporting tools connect
• Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs
• Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping
• Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting
• Partner with media, analytics, ad operations, and engineering teams to improve system reliability
• Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows
• Recommend improvements that make marketing infrastructure more scalable, accurate, and usable

Marketing Technology Consultant