Right Side Up

Marketing

• Improve how marketing platforms, media systems, MMPs, and reporting tools connect
• Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs
• Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping
• Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting
• Partner with media, analytics, ad operations, and engineering teams to improve system reliability
• Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows
• Recommend improvements that make marketing infrastructure more scalable, accurate, and usable

Marketing Technology Consultant

• Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels
• Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation
• Lead open exchange buying, PMP setup, deal ID management, and broader inventory strategy
• Improve and standardize buying workflows across display and video channels
• Partner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performance
• Build scalable media buying infrastructure and establish programmatic best practices
• Align display and video buying with broader app acquisition and growth goals
• Monitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendations

Programmatic Marketing Consultant

Chief Marketing Officer

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VP of Marketing

Creative Strategist

• Lead the creative direction across multiple clients, ensuring work is both high-quality and grounded in strategy.
• Turn data and performance insights into clear, actionable creative direction.
• Develop campaigns across channels including paid social, email, web, OOH, and more.
• Set a high bar for creative work while balancing brand storytelling with measurable results.
• Partner with growth and media teams to understand what’s working and where creative can improve performance.
• Help develop and iterate on testing approaches and creative concepts.
• Use insights to refine messaging, visuals, and formats over time.
• Manage and mentor a distributed team of designers, copywriters, and freelancers.
• Build strong relationships with clients and act as a trusted creative partner.
• Work closely with growth marketers, strategists, and account leads to align creative with broader goals.

Creative Lead

Marketing Operations

• Build and deploy AI-powered marketing workflows — think content generation pipelines, lead enrichment automations, personalization logic, and reporting systems that actually run themselves
• Audit existing marketing ops setups and identify where AI can cut friction or unlock scale
• Integrate LLM APIs, no-code/low-code tools, and marketing platforms (CRM, MAP, CMS, ad platforms) into cohesive workflows
• Write and iterate on prompts, system instructions, and structured outputs tailored to specific marketing use cases
• Document what you build so teams can maintain and extend it without you
• Collaborate with strategists, growth marketers, and data teams to scope, pressure-test, and ship solutions
• Track what's working — measuring time saved, output quality, and downstream marketing impact

Marketing Technology Consultant

Programmatic Marketing Consultant

VP of Marketing

Creative Lead

AI Marketing Ops/Engineer Consultant