Right Side Up

Designer

• Create compelling and high performing static ad assets tailored for Meta, TikTok, and display placements.
• Develop lightweight motion designs, including GIFs, simple animations, and short video edits.
• Adapt creative for multiple formats, platform requirements, and aspect ratios.
• Translate performance insights into rapid creative testing and iterative asset development.
• Collaborate with strategists, media buyers, and copywriters to bring new concepts and angles to life.
• Maintain brand consistency while exploring new creative directions for testing.
• Prepare and deliver production-ready files optimized for performance marketing environments.
• Support clients with ongoing creative ideation and experimentation.

Performance Designer – Consultant

Consultant

• Develop overarching GEO strategies that combine content optimization, syndication, and analytics.
• Guide clients through brand-level content strategy, shifting from keyword-focused SEO to audience-focused GEO.
• Create evaluation frameworks for measuring LLM visibility and impact.
• Build content strategies based on brand segmentation and audience expertise.
• Develop and produce optimized content specifically designed for AI discovery.
• Create content that answers the questions your target audience is asking AI assistants.
• Guide onsite technical optimization to improve content discoverability by LLMs.
• Collaborate with development teams to implement technical changes.
• Stay current on evolving best practices for AI content indexing.
• Develop syndication strategies across Reddit, YouTube, Quora, Discord, and other platforms.
• Leverage affiliate marketing and organic community building.
• Execute PR and community engagement initiatives to amplify content reach.
• Track and measure LLM visibility and brand mentions across AI platforms.
• Report on GEO impact using specialized tools and analytics.
• Provide actionable insights for continuous optimization.

Generative Engine Optimization Consultant

Performance Marketing

• Develop, launch, and optimize paid social campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, and X (Twitter)
• Manage campaign budgets, pacing, and performance to achieve growth KPIs
• Collaborate with creative teams to develop and test ad concepts that drive engagement and conversion
• Analyze performance data to identify trends, insights, and opportunities for improvement
• Partner with clients and internal stakeholders to deliver actionable reporting and recommendations
• Stay current on paid social best practices, platform updates, and emerging channels

Paid Social Growth Marketer, Consultant

Marketing

• Partner with client Lifecycle Marketing teams to build campaigns from the ground up and optimize existing programs across multiple internal and external tools
• Conduct thorough QA to ensure a high level of campaign quality and accuracy
• Manage timelines and prioritize competing requests for campaign launches
• Collaborate with data science and engineering teams on campaign troubleshooting and system optimizations
• Analyze performance and provide strategic, ad-hoc recommendations to enhance channel and campaign results

Lifecycle Marketing Manager – Consultant

• Develop and manage paid search strategies across Google Ads, Microsoft Ads, and related platforms
• Execute keyword research, ad copy creation, bidding strategies, and ongoing optimizations to achieve performance goals
• Monitor daily campaign pacing, budget allocation, and account health to maximize efficiency and ROI
• Analyze and interpret performance data to identify actionable insights and areas for growth
• Collaborate with cross-functional teams including analytics, creative, and marketing strategy to deliver cohesive campaigns
• Stay up to date on search trends, platform updates, and emerging technologies

Paid Search Growth Marketer – Consultant

Sales

• Design, launch, and scale repeatable outbound sales strategies for marketing services and talent marketplace.
• Identify target markets, define and refine ICP and outbound playbook, and develop a pipeline of high-value target accounts.
• Execute multi-channel outreach campaigns (email, phone, LinkedIn) to secure prospect meetings and move opportunities through the sales funnel.
• Leverage personal rolodex to drive high-quality conversations and close new accounts.
• Partner with Marketing and Client Services to align messaging, collateral, case studies, and demand creation.
• Own forecasting, reporting, and outbound performance metrics in partnership with leadership and finance.
• Collaborate with Project Strategy and delivery teams to ensure seamless handoffs and maximize lifetime client value.
• Provide structured feedback loops to Marketing, Ops, and Leadership on client and prospect needs.
• Test and scale repeatable playbooks that drive predictable pipeline and outcomes.

Outbound Sales Lead

Affiliate Manager

• Own the day-to-day management of client relationships, providing proactive communication, documentation, guidance, and expertise to client stakeholders.
• Develop and execute full-funnel affiliate strategies that align with our client’s goals.
• Provide full-service, end-to-end program management, from strategic execution and optimization to program operations.
• Source, recruit, and activate high-value partners that drive incremental growth across the full funnel.
• Collaborate with and optimize existing partners to increase exposure and drive incremental growth.
• Effectively manage the client's channel and media budget, with a focus on driving efficiencies and a strong ROI.
• Provide performance reporting on a regular cadence, highlighting wins, challenges, and new opportunities.
• Manage program operations including commission terms, partner compliance and to ensure partner compliance, commission terms, effective commissioning strategies.

Senior Affiliate Marketing Manager, Consultant

• Own the day-to-day management of client relationships, providing proactive communication, documentation, guidance, and expertise to client stakeholders.
• Develop and execute full-funnel influencer strategies that align with client goals, whether driving awareness or conversions.
• Provide full-service, end-to-end creator program management, including recruitment, gifting, contract development, negotiation, activation, and performance optimization.
• Source, vet, and activate creators across various platforms, including TikTok, Meta, YouTube, Substack, etc., that align with the brand’s voice and target audiences.
• Negotiate deliverables, usage rights, and compensation models with creators, striking a balance between performance goals and budget efficiency.
• Partner with clients and creators on whitelisting and paid amplification campaigns, ensuring creative assets and targeting strategies maximize performance.
• Build and execute compensation strategies using flat fee, CPA, or hybrid models, optimizing for performance while aligning with creator expectations and client ROI goals.
• Collaborate with creators on content planning, briefs, and approvals to ensure brand consistency while maintaining creator authenticity.
• Manage client budgets across campaigns, with a focus on ROI, CAC, and LTV contribution.
• Provide ongoing campaign reporting and insights, highlighting creative performance, content engagement, conversion trends, and new opportunities.

Senior Affiliate Creator Marketing Manager, Consultant

• Right Side Up is a marketing talent collective trusted by early-stage ventures, growth tech, and Fortune 500 teams to drive GROWTH
• We are hiring a sales leader to stand up our outbound sales function and apply sales best practices to our team of marketing leaders who field inbound leads (Project Strategy).
• You will be a vital member of the leadership team, guiding how we effectively find new prospective clients and persuade them to choose us, across industries, stages, and business needs.
• This is a strategic and hands-on role focused on building and scaling best-in-class revenue teams.

Head of Sales

• Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH.
• Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash and Calm, among many others.
• We are looking for passionate ASO experts for contract positions. There are currently openings with clients looking for consultants between 15 and 40 hours per week.