Right Side Up

Events

• Own our overall events strategy, planning and executing best-in-class events (both virtual and in-person) that will resonate with our target audience to drive brand awareness, build trust, and generate pipeline
• Collaborate with cross-functional teams and external partners to build and maintain a robust events calendar that aligns with business objectives
• Manage events from end to end with operational and logistical excellence, including all planning, promotion, stakeholder communications, asset/collateral creation, day-of execution, attendee follow-up coordination, and reporting
• Work with internal and external partners to secure high quality speakers, panelists, and workshop facilitators who are thought leaders in their respective areas of expertise
• Uplevel our current webinar strategy by increasing the volume, diversifying our topic mix, expanding our reach, elevating the attendee experience, exploring new technologies, streamlining processes, and pursuing strategic partnerships
• Organize in-person events we host such as panels, fireside chats, and informal meetups to showcase our expertise as well as cultivate and nurture relationships with our target audience
• Oversee our participation as attendees at other events, including speaking opportunities and sponsorships, and work with stakeholders to manage all logistics and planning for each opportunity
• Measure and analyze event program performance, optimizing our strategy to deliver on KPIs
• Stay up-to-date on the latest growth marketing news and trends to build a relevant, impactful event calendar

Senior Event Marketing Manager

Marketing

• Create and maintain sales enablement materials (proposal templates, one-pagers, pitch decks) that reflect current offerings, brand voice, and positioning
• Own and update our Webflow website and collaborate with design and dev to build new landing pages for services and campaigns
• Develop high-impact case studies and brand storytelling assets that showcase RSU’s expertise and outcomes
• Partner closely with cross-functional teams to align messaging and surface proof points across the funnel
• Design and manage a monthly value-add program that delivers meaningful touchpoints for current clients, investors, and referrers
• Build toolkits, templates, and HubSpot Sequences for Client Engagement to deliver these offers consistently
• Collaborate cross-functionally to deliver offers and track participation, engagement, and impact on retention, expansion, and referrals
• Identify new opportunities to delight clients and strengthen loyalty through creative, brand-aligned programs

Senior Manager, Product & Customer Marketing

• Build, manage, and optimize UAC campaigns across Google’s mobile ecosystem
• Own creative testing workflows and report back on learnings
• Partner with senior stakeholders to support campaign builds and analysis
• Track performance, maintain documentation, and ensure proper tagging and attribution
• Contribute to forecasting, budgeting, and KPI management across key mobile channels

Mobile Marketing Manager

Operations

• Optimize margin and utilization by tracking contractor hours, monitoring resourcing, and helping ensure client engagements remain profitable as scope and media spend evolve.
• Partner with RP leadership to improve visibility into costs, utilization, and delivery health across accounts.
• Align RP operations with existing Right Side Up processes, collaborating with Accounting, Legal, Contracting, and Talent to drive consistency and efficiency.
• Identify opportunities to improve RP-specific workflows, incorporating best practices from other teams and business units.
• Own and improve client onboarding, ensuring a seamless, consistent experience from signed contract through launch.
• Manage and refine client process frameworks, including feedback loops around creative, performance data, and profitability.
• Support client performance monitoring by tracking and reporting on key operational and delivery KPIs.
• Help reduce churn risk by proactively identifying operational or process-related issues before they escalate.
• Maintain and manage inbound lead tracking, partnering with the General Manager and Sales resources to ensure timely follow-up and smooth handoffs.
• Support the rollout of new pilots and offerings (e.g., dashboards, AI analysis, creative packages), helping ensure clients benefit from RP’s latest innovations.
• Support contractor onboarding, ensuring talent is set up for success with RP systems, processes, and client environments.
• Help establish contractors with clients (tools, Slack channels, access, expectations) to enable smooth delivery from day one.

Senior Event Marketing Manager

Senior Manager, Product & Customer Marketing

Mobile Marketing Manager

Client Operations Manager