Right Side Up

Marketing Analytics Consultant

Right Side Up

contract

Posted on:

Location Type: Remote

Location: Texas • United States

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Tech Stack

Tableau

About the role

  • Design and implement marketing analytics frameworks to measure performance across channels
  • Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel)
  • Build and maintain dashboards and reporting to monitor KPIs and campaign performance
  • Analyze data across paid, organic, lifecycle, and product channels to identify insights and opportunities
  • Develop and refine attribution models to better understand channel impact
  • Support Media Mix Modeling (MMM) and other advanced measurement approaches
  • Partner with marketing, product, and data teams to ensure data accuracy and alignment
  • Translate data into clear recommendations for stakeholders

Requirements

  • Strong foundation in marketing analytics and performance measurement
  • Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment)
  • Experience building dashboards using tools such as Looker, Tableau, or similar
  • Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM)
  • Ability to synthesize large datasets into actionable insights
  • Strong communication skills with the ability to present findings clearly to stakeholders
  • Comfort working across multiple channels and marketing functions
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing analyticsperformance measurementattribution modelsdata analysisdashboard buildingmulti-touch attributionincrementality testingMedia Mix ModelingKPI monitoringdata synthesis
Soft Skills
strong communicationstakeholder presentationcollaborationdata accuracyinsight generation