Product Marketing Consultant
Right Side Up
contract
Posted on:
Location Type: Remote
Location: Texas • United States
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About the role
- Develop and refine product positioning, messaging, and value propositions
- Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
- Partner with product, growth, and sales teams to align on strategy and priorities
- Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies
- Build and execute sales enablement materials to support revenue teams
- Plan and support webinars, product launches, and other demand generation initiatives
- Conduct market, customer, and competitive research to inform strategy
- Identify opportunities to improve conversion, adoption, and overall product-market fit
Requirements
- Strong foundation in product marketing across B2B, B2C, or both
- Experience owning or contributing to GTM strategy and execution
- Ability to translate complex product concepts into clear, compelling messaging
- Comfort working cross-functionally with product, sales, and marketing stakeholders
- Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy
- Analytical mindset with the ability to use insights to inform decisions
- Adaptability and comfort working across different industries, products, and team structures
- Strong communication and storytelling skills
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategysales enablementlifecycle marketingcontent strategymarket researchcompetitive researchconversion optimizationproduct-market fit
Soft Skills
communication skillsstorytelling skillsanalytical mindsetadaptabilitycross-functional collaboration