Product Marketing

• Own and drive end-to-end portfolio positioning strategy across portfolio → product line → series → product (PLs: Notebooks, Desktops, Thin Clients, Chrome, Fortis Education Devices)
• Develop and operationalize portfolio frameworks, navigation storybooks, and playbooks
• Partner with research teams to frame messaging and positioning tests and translate insights into strategy
• Drive cross-functional alignment across GBU, NPI, Creative, and Comms
• Serve as AI strategy and application expert and scale AI-driven workflows
• Manage OEM messaging alignment and embargo guidance
• Translate strategy into market-ready toolkits and guidance
• Mentor teams and elevate portfolio-level thinking
• Serve as team lead, supporting the manager and elevating the most prominent products within the business. This includes planning through to execution and sustaining, beside Product Marketing Leads.

Business Personal Systems Product Marketing Portfolio Strategist

• Own product marketing strategy and performance across launches, positioning, competitive intelligence, research, customer marketing, and partner marketing
• Lead product launches across the organization, driving strategy, audience definition, value story, GTM handoff, and post-launch performance.
• Apply AI and agentic workflows across product marketing execution to scale message testing, launch assets, competitive monitoring, enablement content, and research synthesis
• Develop competitive and win/loss intelligence, and translate it into sharper positioning, prioritization, and sales strategy
• Partner with Sales and BDR leadership on sales narratives, enablement, and field-ready messaging to win priority opportunities
• Lead release engagement and communications segmentation, tailoring release and lifecycle messaging by audience, account tier, and product
• Own customer marketing, driving the adoption and lifecycle engagement that strengthens our base
• Own partner marketing through strategic co-marketing programs, joint campaigns, and channel activation
• Establish repeatable PMM frameworks, templates, and operating standards that raise commercialization quality and launch readiness

Director of Product Marketing

• Define and translate growth strategy into clear, actionable Sales plays
• Serve as a high-impact strategist connecting product value, market opportunity, and Sales execution
• Partner closely with Product Marketing and GTM Analytics to convert insights into Sales strategies
• Design Sales behaviors to deliver growth across key initiatives
• Ensure Sales strategies are operationalized effectively and executed consistently in the field
• Monitor adoption and identify execution gaps, risks, and inconsistencies

Senior Manager, Go-to-Market Growth Strategy

• At H1, we believe access to the best healthcare information is a basic human right.
• Our mission is to provide a platform that can optimally inform every doctor interaction globally.
• This promotes health equity and builds needed trust in healthcare systems.
• To accomplish this our teams harness the power of data and AI-technology to unlock groundbreaking medical insights and convert those insights into action that result in optimal patient outcomes and accelerates an equitable and inclusive drug development lifecycle.

Product Marketing Manager – Pharma

• Own company-wide messaging and positioning across products, audiences, and market segments.
• Develop differentiated narratives that resonate with executives, practitioners, and business teams.
• Translate complex capabilities into simple, compelling customer value.
• Create messaging frameworks that scale across marketing, sales, product, customer success, and partnerships.
• Continuously refine positioning based on customer feedback, market shifts, and competitive intelligence.
• Shape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomes.
• Lead GTM strategy for new products, features, and market expansions.
• Drive launch planning, customer storytelling, enablement, analyst relations, and campaign execution.

Senior Manager, Marketing – GTM (AI-First)

• Own and execute go-to-market strategy for Tanium Atlas and AI-powered automation and governance solutions within the Autonomous IT platform
• Develop clear, differentiated messaging and positioning that translates complex AI capabilities into compelling customer value
• Act as a strong voice of the customer—engaging directly with users, prospects, and the market to inform messaging, shape POV, and influence product direction
• Build and scale a high-impact content engine, including thought leadership, sales assets, technical content, and external-facing narratives
• Partner with product management, sales, and marketing to support product launches, campaigns, and field enablement
• Develop sales plays and use cases that clearly articulate how customers can adopt and realize value from Atlas
• Drive market and competitive intelligence, identifying trends, buyer needs, and differentiated opportunities in the AI and endpoint management landscape
• Collaborate cross-functionally to gather feedback, refine positioning, and continuously improve go-to-market effectiveness
• Support and present to customers, partners, and internal stakeholders to build awareness, credibility, and adoption

Senior Product Marketing Manager – AI Core Services

• Design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion.
• Operationalize lifecycle stages, activate customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty.
• Define and operationalize lifecycle stages with clear entry/exit criteria.
• Partner with Sales and Customer Success to deliver measurable marketing-sourced expansion pipeline.
• Develop standardized, repeatable customer-facing assets to strengthen renewal conversations.
• Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers.

Senior Lifecycle Product Marketing Manager

• Develop and refine positioning, messaging, and value propositions for Veracode’s core products and new innovations.
• Lead end-to-end planning and execution for product launches, releases, and major feature updates.
• Partner with sales enablement to create compelling sales collateral, pitch decks, battle cards, demos, and training materials.
• Work with content, demand gen, and creative teams to produce high-impact assets.
• Partner closely with Product Management, Sales, Demand Generation, Field Marketing, and PR to drive pipeline, adoption, and revenue growth.

Product Marketing Manager

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• Lead the identification, engagement, and acquisition of new enterprise clients in specialty chemicals, pharmaceuticals, biotechnology organizations.
• Develop and execute strategic outbound initiatives, including executive-level networking, thought leadership engagements, and targeted outreach campaigns.
• Qualify and prioritize opportunities to align Visium’s AI & Data capabilities with client business objectives.
• Conduct discovery meetings with C-level and senior stakeholders to understand critical business challenges, regulatory considerations, and innovation priorities in life sciences.
• Shape tailored proposals and presentations that demonstrate how Visium’s solutions accelerate R&D, optimize operations, and improve patient outcomes.
• Collaborate with delivery teams to ensure successful execution of client projects and measurable impact.
• Mentor and develop junior business development and client engagement professionals, fostering commercial acumen and domain expertise in life sciences.
• Drive a culture of collaboration across sales, delivery, and marketing teams to maximize client impact and market presence.
• Maintain deep knowledge of AI & Data platforms, cloud infrastructure, data engineering best practices, and emerging technologies.

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