Prosci

Analytics Engineer

• Develop, maintain, and optimize dashboards and reports across HubSpot, Google Analytics, Looker Studio, Power BI, and Magento to track campaign performance and provide actionable insights
• Translate complex data into clear, compelling narratives that influence strategic marketing decisions and highlight opportunities for growth
• Implement and manage tracking mechanisms in partnership with marketing technology platforms, ensuring high standards of data accuracy and integrity
• Design and manage analytics frameworks to map customer journeys, identifying opportunities for cross-sell, up-sell, and improved conversion
• Conduct SEO analysis and reporting with SEMRush, including keyword research, trend analysis, and actionable recommendations to refine Prosci’s search strategy
• Work closely with Growth Marketing, Sales, and Data Governance teams to align insights with business objectives and uphold best practices in data management
• Provide training and support to regional teams to ensure consistent understanding and application of analytics globally
• Contribute to Prosci’s Global Brand Reputation Study and stay ahead of industry trends by integrating new tools, technologies, and practices into the analytics strategy

Marketing Data Analytics Specialist