Prosci

Account Executive

• Drive revenue growth by identifying and engaging new clients interested in developing organizational change capability and/or applying change management on critical business initiatives.
• Develop account growth strategies that position the Prosci brand as a market leader inside target accounts.
• Establish relationships with C-level executives and senior level decision makers across various industries.
• Collaborate with account team and internal partners on regular client touchpoints, including annual account reviews for our most strategic accounts.
• Manage all aspects of Prosci’s client acquisition process from identifying new opportunities to successfully negotiating contracts to close.
• Leverage value-based selling techniques to position Prosci solutions and articulate clear business impact.

Growth Marketing

• Develop and lead the North America Open Enrollment growth strategy aligned to revenue objectives, market expansion priorities, and enterprise commercial goals.
• Transform Open Enrollment from a programmatic offering into a strategic growth and opportunity generation engine.
• Establish a scalable commercial activation strategy that improves awareness, engagement, conversion, and long-term client value.
• Translate Market growth priorities into actionable go-to-market strategies, investment plans, and operational execution roadmaps.
• Serve as a strategic advisor to North America leadership on growth opportunities, funnel performance, market trends, and commercial activation priorities.
• Lead the development and execution of OE-to-enterprise conversion strategies that accelerate pipeline generation and enterprise opportunity creation.
• Partner closely with Marketing and Enterprise Sales leadership to optimize demand generation, account-based marketing (ABM), lead activation, and conversion effectiveness.
• Establish lead management frameworks, service-level agreements (SLAs), activation processes, and commercial operating rhythms to improve conversion and accountability.
• Identify high-intent prospect segments and implement targeted activation strategies, including OE participant engagement, abandoned cart recovery, nurture campaigns, partnerships, and event follow-up.
• Drive strategies that increase enterprise client engagement and improve long-term commercial relationship development.
• Own commercial performance visibility across the OE growth funnel, including registrations, lead conversion, opportunity creation, campaign effectiveness, and revenue contribution.
• Establish KPIs, dashboards, reporting frameworks, and governance mechanisms that support data-driven commercial decision-making.
• Analyze market, campaign, pipeline, and conversion data to identify growth opportunities, operational gaps, and investment priorities.
• Partner with Finance, Marketing, and Sales leadership to align growth investments and prioritize initiatives with the greatest commercial impact.
• Lead transformation of the OE operating model toward growth-focused execution, commercial accountability, and enterprise alignment.
• Drive cross-functional collaboration across Marketing, Enterprise Sales, Client Operations, Service Delivery, Partnerships, and Customer Success to improve client experience and growth execution.
• Identify and implement process improvements, automation opportunities, and scalable systems that improve efficiency, speed, and conversion performance.
• Build operational alignment between OE strategy, enterprise sales priorities, and delivery capabilities.
• Lead the North America OE Partnerships strategy to expand market reach, client engagement, and revenue growth opportunities.
• Establish partnership objectives, success metrics, and activation strategies aligned to enterprise growth priorities.
• Evaluate emerging market opportunities, competitive trends, and industry shifts to inform strategic growth decisions.
• Support initiatives that strengthen Prosci’s brand visibility, market presence, and competitive positioning.
• Lead, coach, and develop high-performing growth-focused team members aligned to commercial priorities and organizational values.
• Foster a culture of accountability, innovation, collaboration, and continuous improvement.
• Build organizational capability in growth activation, pipeline development, and cross-functional commercial execution.

Senior Director, Public Program Growth Acceleration

Salesforce Developer

• Own Salesforce CRM architecture and solutions design across our global revenue organization, serving as the technical leader for our GTM systems ecosystem.
• Design and implement robust API integrations between Salesforce, HubSpot, and enterprise systems to enable seamless data flow across the customer lifecycle—from open enrollment through enterprise expansion.
• Build and optimize integration architecture for AI-powered lead scoring, intent data, and revenue intelligence tools including Gong.
• Establish and enforce technical governance, data architecture standards, and integration best practices across our multi-cloud Salesforce environment.
• Architect and implement custom solutions using Apex, Lightning Web Components, and Flow to support complex business processes including our Enrollment to Enterprise (E2E) motion.
• Lead the evaluation, selection, and implementation of third-party applications and managed packages, ensuring seamless integration with core systems.
• Design and build real-time data synchronization between Salesforce and external systems via REST/SOAP APIs, middleware platforms, and iPaaS solutions.
• Create technical documentation, integration diagrams, and architecture decision records to support knowledge transfer and scalability.
• Mentor Salesforce admins and provide technical leadership to cross-functional teams on complex implementations.
• Drive AI and automation initiatives within Salesforce including Einstein Analytics, predictive scoring models, and workflow automation.

Salesforce Solutions Architect

• Build relationships, lead consultative sales, and close high-value enterprise deals.
• Drive new business and expand existing accounts, targeting enterprise clients focused on organizational change and critical business initiatives.
• Lead complex, high-value, multi-workstream deals with long sales cycles and multiple executive stakeholders.
• Manage a robust pipeline of strategic opportunities and consistently meet or exceed revenue targets.
• Leverage CRM tools (Salesforce, Gong, LinkedIn Navigator, ZoomInfo) to maximize pipeline efficiency.
• Apply structured sales methodology and ensure timely follow-up on all leads and opportunities.
• Develop and execute strategic account plans for key enterprise clients and priority accounts.
• Identify whitespace opportunities and expand footprint across advisory, training, and licensing solutions.
• Position Prosci as a trusted advisor and long-term strategic partner within client organizations.
• Collaborate cross-functionally to execute on complex account strategies and ensure client success.
• Build and maintain strong relationships with C-suite and senior decision-makers across industries.
• Navigate complex buying committees and organizational structures to advance deals.
• Own deal strategy, proposals, assessments, and contract negotiations from opportunity to close.
• Provide market and client feedback to inform product development and go-to-market strategy.

Senior Account Executive

Marketing

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Marketing Specialist

Marketing Analyst

• Own monthly and quarterly marketing performance reporting for leadership and the Performance team, with clear what / so what / now what narratives, not data dumps.
• Proactively surface anomalies, trends, and performance shifts before they are asked for, with a hypothesis about cause and a recommended action.
• Translate channel and funnel data into business language: what is working, what is not, what we should do differently, and what the cost of inaction is.
• Deliver B2B style KPI reporting across global regions and key segments (e.g., Enterprise vs. Practitioner) with consistent definitions and transparent limitations.
• Analyze funnel conversion trends (MQL to SQL to Opportunity to Closed Won), tracking lead quality, conversion rates, and pipeline velocity to connect marketing activity to revenue outcomes, not just top-of-funnel volume.
• Interrogate HubSpot attribution data with appropriate skepticism, applying and refining multi-touch attribution approaches (first-touch, last-touch, linear, time-decay) that account for Prosci's complex B2B sales cycles, and being honest about where attribution models break down.
• Flag data quality issues (missing UTMs, lifecycle inconsistencies, attribution gaps) and partner with Marketing Ops to resolve them, because bad data produces bad decisions.
• Analyze and report on performance across email marketing, content, paid media (LinkedIn, Google), social, webinars, and events. The focus is moving beyond traffic and impressions to track cost per acquisition (CAC), pipeline contribution, ROAS signals, and marketing-sourced revenue.
• Analyze A/B test results across ad copy, landing pages, and email content: surfacing what the data says worked, why it likely worked, and what to test next.
• Build lightweight, decision-ready dashboards and reports that regional teams and leadership can use with confidence, in HubSpot and Looker Studio.
• Work closely with Performance Marketing on paid channel measurement, organic monetization and optimization signals.
• Collaborate with Sales and Sales Ops to align on pipeline and revenue reporting definitions, shared targets, and lead quality standards, so marketing metrics connect to business outcomes and both teams are working from the same picture.

Marketing Performance Analyst

• Own monthly and quarterly marketing performance reporting for leadership and the Performance team, with clear what / so what / now what narratives, not data dumps.
• Proactively surface anomalies, trends, and performance shifts before they are asked for, with a hypothesis about cause and a recommended action.
• Translate channel and funnel data into business language: what is working, what is not, what we should do differently, and what the cost of inaction is.
• Deliver B2B style KPI reporting across global regions and key segments (e.g., Enterprise vs. Practitioner) with consistent definitions and transparent limitations.
• Own HubSpot as the primary source of truth and reporting environment: custom report builder, attribution views, campaign performance, lifecycle stage analysis, and dashboard management.
• Analyze funnel conversion trends (MQL to SQL to Opportunity to Closed Won), tracking lead quality, conversion rates, and pipeline velocity to connect marketing activity to revenue outcomes, not just top-of-funnel volume.
• Interrogate HubSpot attribution data with appropriate skepticism, applying and refining multi-touch attribution approaches (first-touch, last-touch, linear, time-decay) that account for Prosci's complex B2B sales cycles, and being honest about where attribution models break down.
• Flag data quality issues (missing UTMs, lifecycle inconsistencies, attribution gaps) and partner with Marketing Ops to resolve them, because bad data produces bad decisions.
• Analyze and report on performance across email marketing, content, paid media (LinkedIn, Google), social, webinars, and events. The focus is moving beyond traffic and impressions to track cost per acquisition (CAC), pipeline contribution, ROAS signals, and marketing-sourced revenue.
• Support account-based marketing (ABM) measurement for enterprise segments, tracking engagement at the account level rather than individual lead volume, to give a more accurate picture of progress with high-value targets.
• Analyze A/B test results across ad copy, landing pages, and email content: surfacing what the data says worked, why it likely worked, and what to test next.
• Surface optimization opportunities (budget shifts, audience hypotheses, content performance patterns) based on what the data is actually saying, not what we hoped it would say.
• Build lightweight, decision-ready dashboards and reports that regional teams and leadership can use with confidence, in HubSpot and Looker Studio.
• Work closely with Performance Marketing on paid channel measurement, organic monetization and optimization signals.
• Partner with Marketing Ops on HubSpot data quality, campaign tracking requirements, and UTM discipline.
• Collaborate with Sales and Sales Ops to align on pipeline and revenue reporting definitions, shared targets, and lead quality standards, so marketing metrics connect to business outcomes and both teams are working from the same picture.
• Help regional marketers interpret dashboards and reinforce consistent measurement practices across global markets.

Consultant

• Lead strategic change management projects across different industries and regions.
• Design and implement comprehensive change strategies (communication, training, sponsorship, resistance management, sustainment).
• Facilitate sessions with executive committees, sponsors, and key leaders.
• Ensure methodological quality.
• Identify risks, propose solutions, and lead lessons-learned and improvement sessions.
• Promote alignment between business strategy and execution.

Change Management Consultant – Project Contract

• The Account Executive is responsible for driving business growth by managing and expanding strategic enterprise accounts while developing new client opportunities.
• This role focuses on building long-term relationships with senior executives and helping organizations develop their change management capabilities through consultative selling and tailored solutions.
• The Account Executive will work closely with internal teams to design and deliver solutions that support clients in managing complex organizational changes. The role involves managing the full sales cycle—from identifying opportunities and understanding client needs to presenting proposals, negotiating agreements, and closing contracts.
• Key responsibilities include:
• - Identify and engage new enterprise clients interested in building organizational change capabilities.
• - Develop account growth strategies that position Prosci as a trusted partner within strategic accounts.
• - Build and maintain relationships with C-level executives and senior decision-makers.
• - Manage the full sales cycle, including prospecting, solution design, proposal development, negotiation, and contract closure.
• - Collaborate with internal teams to ensure alignment between client needs and Prosci solutions.
• - Participate in business development activities such as client meetings, industry events, and marketing initiatives.
• - Monitor account performance and client success metrics, ensuring long-term client relationships and continued growth.
• This role requires strong consultative sales capabilities, relationship management skills, and the ability to navigate complex sales environments with multiple stakeholders.

• Identify and engage new enterprise clients interested in building organizational change capabilities.
• Develop account growth strategies that position Prosci as a trusted partner within strategic accounts.
• Build and maintain relationships with C-level executives and senior decision-makers.
• Manage the full sales cycle, including prospecting, solution design, proposal development, negotiation, and contract closure.
• Collaborate with internal teams to ensure alignment between client needs and Prosci solutions.
• Participate in business development activities such as client meetings, industry events, and marketing initiatives.
• Monitor account performance and client success metrics, ensuring long-term client relationships and continued growth.
• This role requires strong consultative sales capabilities, relationship management skills, and the ability to navigate complex sales environments with multiple stakeholders.