Director, Demand Generation

Prosci

Director of Demand Generation at Prosci, driving integrated marketing programs for revenue growth and customer engagement. Overseeing a remote team and collaborating with various departments.

Posted 7/10/2026full-timeRemote • 🇪🇸 SpainLeadWebsite

About the role

Key responsibilities & impact

Develop quarterly and annual demand generation plans aligned with business and marketing objectives.
In partnership with RevOps develop and execute a global ABM strategy, leading integrated campaigns.
Build repeatable campaign processes and best practices that improve speed, consistency, and performance.
Manage campaign calendars, priorities, and resource alignment across marketing functions.
Establish clear reporting and processes to establish a global standards for Prosci
Partner with Sales and RevOps to support enterprise growth priorities.
Develop and execute account-based and account-engagement programs for target organizations.
Improve buying-group engagement and opportunity progression through coordinated marketing activities.
Support pipeline acceleration initiatives throughout the sales cycle.
Collaborate with Sales leadership to identify opportunities for increased account penetration and expansion.
Drive demand generation initiatives that support Prosci’s public programs, memberships, and digital offerings.
Improve lead-to-registration and lead-to-customer conversion rates through testing, optimization, and audience targeting.
Develop nurture programs that increase engagement, retention, and expansion.
Partner with Digital Experience teams to optimize conversion paths and customer journeys.
Leverage individual learner and member engagement to identify and support future enterprise opportunities.
Serve as the central orchestrator for integrated conversion marketing campaigns across Brand, Content, Product Marketing, Digital Experience, Regional Marketing, Sales and RevOps.
Lead campaign planning processes that align messaging, content, channels, timelines, and measurement across functions.
Translate business priorities into coordinated marketing programs that drive awareness, engagement, pipeline, registrations, and revenue.
Foster strong working relationships across teams to improve execution quality and organizational alignment.
Ensure campaign objectives, ownership, and success metrics are clearly defined and understood.
Lead, coach, and develop demand generation resources (team of 2-4).
Establish clear goals, performance expectations, and development plans.
Foster a culture of accountability, collaboration, experimentation, and continuous improvement.
Contribute to the evolution of Prosci’s marketing operating model and growth strategy.
This role requires travel 4-5 times per year for team meetings, company events etc.

Requirements

What you’ll need

10+ years of progressive B2B marketing experience.
5+ years leading demand generation, growth marketing, or revenue-focused marketing teams.
Experience supporting both digital/self-service and enterprise sales motions.
Demonstrated success driving qualified pipeline growth in a B2B environment.
Experience leading integrated campaigns across multiple channels.
Strong understanding of marketing automation, CRM systems, and modern demand generation practices.
Experience partnering closely with Sales and RevOps teams.
Strong analytical, strategic, and business acumen.
HubSpot experience
Salesforce experience
Excellent Planner
Data driven
Innovative thinker and doer
Problem solver
Based on this role’s scope and responsibilities, we are seeking candidates with the following minimum qualifications, skills, attributes, and competencies. Preferred qualifications are also noted.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Prosci Website LinkedIn All Job Openings 201 - 500 employees Founded 1994 🏢 Enterprise 📚 Education 💰 Private Equity Round on 2016-12 Enterprise
Education
Consulting Prosci is a global leader in change management solutions, helping organizations and individuals achieve successful transformations. With over 25 years of research and a proven methodology, they empower leaders and teams to overcome change challenges and drive results. Prosci offers personalized solutions, including training, certification, advisory services, and a comprehensive suite of tools and resources to manage change effectively. Their services cater to a wide range of industries, aiming to integrate change management strategies effectively across different sectors. With a commitment to ongoing research and insights, Prosci continues to be a trusted partner for change readiness and implementation, serving clients in over 80 countries. Director, Demand Generation 🔥 11 minutes ago 🇪🇸 Spain – Remote ⏰ Full Time 🔴 Lead 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Develop quarterly and annual demand generation plans aligned with business and marketing objectives.
In partnership with RevOps develop and execute a global ABM strategy, leading integrated campaigns.
Build repeatable campaign processes and best practices that improve speed, consistency, and performance.
Manage campaign calendars, priorities, and resource alignment across marketing functions.
Establish clear reporting and processes to establish a global standards for Prosci
Partner with Sales and RevOps to support enterprise growth priorities.
Develop and execute account-based and account-engagement programs for target organizations.
Improve buying-group engagement and opportunity progression through coordinated marketing activities.
Support pipeline acceleration initiatives throughout the sales cycle.
Collaborate with Sales leadership to identify opportunities for increased account penetration and expansion.
Drive demand generation initiatives that support Prosci’s public programs, memberships, and digital offerings.
Improve lead-to-registration and lead-to-customer conversion rates through testing, optimization, and audience targeting.
Develop nurture programs that increase engagement, retention, and expansion.
Partner with Digital Experience teams to optimize conversion paths and customer journeys.
Leverage individual learner and member engagement to identify and support future enterprise opportunities.
Serve as the central orchestrator for integrated conversion marketing campaigns across Brand, Content, Product Marketing, Digital Experience, Regional Marketing, Sales and RevOps.
Lead campaign planning processes that align messaging, content, channels, timelines, and measurement across functions.
Translate business priorities into coordinated marketing programs that drive awareness, engagement, pipeline, registrations, and revenue.
Foster strong working relationships across teams to improve execution quality and organizational alignment.
Ensure campaign objectives, ownership, and success metrics are clearly defined and understood.
Lead, coach, and develop demand generation resources (team of 2-4).
Establish clear goals, performance expectations, and development plans.
Foster a culture of accountability, collaboration, experimentation, and continuous improvement.
Contribute to the evolution of Prosci’s marketing operating model and growth strategy.
This role requires travel 4-5 times per year for team meetings, company events etc. 🎯 Requirements
10+ years of progressive B2B marketing experience.
5+ years leading demand generation, growth marketing, or revenue-focused marketing teams.
Experience supporting both digital/self-service and enterprise sales motions.
Demonstrated success driving qualified pipeline growth in a B2B environment.
Experience leading integrated campaigns across multiple channels.
Strong understanding of marketing automation, CRM systems, and modern demand generation practices.
Experience partnering closely with Sales and RevOps teams.
Strong analytical, strategic, and business acumen.
HubSpot experience
Salesforce experience
Excellent Planner
Data driven
Innovative thinker and doer
Problem solver
Based on this role’s scope and responsibilities, we are seeking candidates with the following minimum qualifications, skills, attributes, and competencies. Preferred qualifications are also noted. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Head of Performance Marketing 🕒 May 28 Bark.com 201 - 500 🏪 Marketplace 👥 B2C Website LinkedIn All Job Openings Head of Performance Marketing leading paid acquisition in a two-sided services marketplace. Overseeing multi-million budgets across multiple channels and geographical markets. 🇪🇸 Spain – Remote 💰 $1.9M Venture Round - Bidvine on 2017-09 ⏰ Full Time 🔴 Lead 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

Demand Generation PlanningAccount-Based Marketing StrategyCampaign ManagementPipeline AccelerationData AnalysisAudience TargetingLead Conversion OptimizationIntegrated Campaign ExecutionPerformance Metrics DefinitionNurture Program Development

Soft Skills

Excellent PlanningInnovative ThinkingProblem SolvingCollaborationCoaching and Development