Power Digital Marketing

Creative Strategist

• Leads the paid social creative strategy for 8-10 clients
• Using data insights along with consumer and brand research to design high performing creative assets
• Collaborating closely with team members across internal departments and roles
• Maintaining client communications and sentiment
• Driven to iterate and ideate towards stated performance goals
• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Writes strategic consumer-centric, direct response copy and messaging strategy
• Manages requests and output with production team using Asana
• Reviews video/image assets and provides clear and actionable feedback to editors
• Leads productive internal creative team syncs and brainstorms
• Works alongside client management team as client POC for all things creative strategy
• Understands scope of requested edits, reshoots, and other deliverables
• Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
• Employs AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

SEO Marketing

• Support execution of SEO initiatives including on-page optimization, content recommendations, and technical improvements
• Conduct ongoing keyword research and mapping to identify target topics and inform content strategies
• Experience with technical SEO fundamentals, local listings management, SEO tools, content strategy support, and link building best practices
• Comfortable working in WordPress to implement SEO updates, on-page optimizations, and basic troubleshooting
• Participate in client meetings and contribute to discussions on strategy and performance
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Senior SEO Specialist, Healthcare

• Support execution of SEO initiatives including on-page optimization, content recommendations, and technical improvements
• Conduct ongoing keyword research and mapping to identify target topics and inform content strategies
• Experience with technical SEO fundamentals, local listings management, SEO tools, content strategy support, and link building best practices
• Comfortable working in WordPress to implement SEO updates, on-page optimizations, and basic troubleshooting
• Participate in client meetings and contribute to discussions on strategy and performance
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Account Executive

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular focus on lead quality, funnel conversion, and market-level dynamics
• Work directly with client sales or operations teams to understand what makes a good lead — and build that definition back into targeting and creative strategy
• Own the senior client relationship; QBRs should talk about cost per acquisition, not cost per click
• Coordinate paid search, paid social, SEO, local, and creative teams around a single account strategy
• Consult on geographic expansion and local market prioritization — many consumer services clients want to scale markets and need a framework for it
• Manage retention and expansion; lead renewals; grow MRR
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Work in Iris and nova daily; surface problems before clients raise them
• Coach analysts and specialists; give direct, specific feedback
• Keep Pulse cadence at 100%

Consumer Services Account Director

Performance Marketing

• Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in their workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Paid Media Strategist

Data Engineer

• Build and own end-to-end data pipelines in Snowflake — from raw ingestion through transformation to serving layers for AI products
• Partner with ML engineers and data scientists to build and maintain AI-specific data infrastructure
• Consolidate fragmented data sources across the organization into reliable, automated pipelines
• Design scalable data models and marts that serve both analytics and ML feature engineering
• Support rapid iteration on new data products and features in a fast-moving environment
• Collaborate cross-functionally with analytics, data science, and product teams to translate requirements into data solutions
• Proactively monitor and resolve data quality issues, optimizing for cost and performance
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Use AI coding tools as part of your daily development workflow to accelerate pipeline development and data quality work

AI Data Engineer

• Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals
• Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media
• Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
• Leverages data and analytics, such as first-party data tools like Google Analytics and Looker Studio, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
• Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
• Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives
• Shadows and provides coaching and feedback to new hires within the first 90 days and/or existing Account Managers to ensure high product quality and assist in coaching any skill gaps
• Manages a diverse set of clients totaling with specific target monthly recurring revenue
• Leads the contract renewal strategy by following the established client renewal process and timelines. Takes a proactive approach to the process, beginning at least 90 days in advance of the contract expiration date by preparing the presentation and proposal development alongside the Account Manager to extend client partnerships. Reviews and analyzes client contracts on a regular basis to ensure goals are on target
• Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships.
• Own the strategic coaching and development of Account Managers and Resource Team leads, ensuring teams can independently connect channel execution to client business outcomes and confidently lead client conversations
• Elevate client-facing excellence across accounts, coaching teams on storytelling, executive presence, and emotional intelligence to deliver clear, polished recommendations
• Plays an active role in supporting key department initiatives such as recruitment, staffing, training, onboarding and more
• Identifies a focus area within the department that aligns with the individual’s skill set; Creates a roadmap alongside the Account Manager to enhance and optimize that focus area (e.g., Training, Reporting, Talent Acquisition)
• Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
• Employ AI technologies to enhance and optimize business processes

Senior Account Director

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to creative performance and cohort retention trends
• Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc)
• Own the senior client relationship; QBRs should connect creative and campaign decisions back to business outcomes
• Coordinate paid search, paid social, influencer, SEO, email, and creative teams — in fashion these functions depend on each other more than in most other verticals
• Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
• Manage retention and expansion; lead renewals; grow MRR
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Work in Iris and nova daily; surface problems before clients do
• Coach and give direct feedback to analysts and specialists
• Keep Pulse cadence at 100%

Fashion Account Director

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to purchase cycle length and consideration-stage channel performance
• Own the senior client relationship; QBRs need to translate multi-touch attribution complexity into decisions an operator can act on
• Build multi-threaded relationships so no single POC departure puts the account at risk
• Consult on full-funnel strategy: how awareness, consideration, and conversion channels interact, and where the constraint actually is
• Coordinate paid, SEO, content, email, and creative teams around a unified account strategy
• Manage retention and expansion; lead renewals; grow MRR
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Work in Iris and nova daily; flag issues before clients see them
• Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews
• Coach analysts and specialists; give direct feedback
• Keep Pulse cadence at 100%

Lifestyle Marketing Account Director

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client's retail and DTC performance interact
• Own the senior client relationship; QBRs should drive decisions, not report history
• Build multi-threaded relationships so no single POC departure puts the account at risk
• Consult on channel mix across DTC, Amazon, and retail — understand how they cannibalize or reinforce each other and make a recommendation
• Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
• Manage retention and expansion; lead renewals; grow MRR in your portfolio
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Work in Iris and nova daily; surface problems before clients raise them
• Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews
• Coach analysts and specialists; give specific, timely feedback
• Keep Pulse cadence at 100%

CPG Marketing Account Director

Director

• The Group Media Director is responsible for leading a portfolio of high-value paid media accounts, driving performance, strategy, and growth across multiple channels and clients.
• This leader manages and develops a team of media directors and buyers, ensuring pipeline contribution is predictable, optimized, and continuously improving.
• They are accountable for both client outcomes and team performance, with a strong focus on retention, expansion, and operational excellence.
• Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.
• Act as the senior strategic lead for key/pillar client relationships.
• Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability.

Group Media Director, B2B

• Own the global paid media strategy across all channels including Google, Meta, TikTok, Programmatic/CTV, Retail Media, and emerging platforms.
• Ensure consistent, high-quality performance delivery, optimization standards, and measurement rigor across all clients and verticals.
• Partner closely with Strategy, Data Intelligence, and Client Experience teams to ensure paid media is tightly aligned to client business goals and forecasting.
• Establish and enforce best in class standards for account structure, testing, incrementality, creative feedback loops, and optimization cadence.
• Own growth of managed media dollars across existing clients and new business.
• Develop and execute strategies to expand media investment responsibly, balancing performance, efficiency, and client profitability.
• Partner with Sales, Strategy, and Divisional Leaders to support new business pitches, media expansion opportunities, and large scale account growth.
• Act as an executive-level paid media voice with key clients, especially for complex, high spend, or at risk relationships.
• Build, lead, and continuously develop a high performing paid media organization.
• Own skill development, training standards, and career progression for media buyers at all levels.
• Ensure teams are fluent in modern paid media capabilities including automation, AI assisted buying, MMMs, incrementality testing, and creative optimization.
• Attract, retain, and develop top paid media talent while maintaining strong performance accountability.
• Own the profitability of paid media services, including contribution margin, staffing models, and cost efficiency.
• Partner with Finance and Client Experience leadership to ensure accounts are staffed appropriately, priced correctly, and delivering strong margins.
• Help design and refine paid media pricing, packaging, and service models to support long term profitability.
• Use data to proactively identify inefficiencies, over-servicing, or margin risk and take corrective action.
• Establish clear operating rhythms, KPIs, and dashboards for paid media performance and efficiency.
• Drive adoption and effective use of internal platforms, tools, and automation (including nova, Iris, Creative Affinity, MMMs, and reporting infrastructure).
• Ensure paid media execution scales cleanly across divisions while maintaining flexibility for vertical specific needs.
• Champion process improvements that reduce manual work and increase strategic time for teams.

Creative Strategist

Senior SEO Specialist, Healthcare

Senior SEO Specialist, Healthcare

Senior SEO Specialist, Healthcare

Senior SEO Specialist, Healthcare

Senior SEO Specialist, Healthcare

Consumer Services Account Director

Paid Media Strategist

AI Data Engineer

Senior Account Director

Fashion Account Director

Lifestyle Marketing Account Director

CPG Marketing Account Director

Group Media Director, B2B

Head of Paid Media