Power Digital Marketing

Account Manager

• The Paid Account Manager is responsible for owning the execution, performance, and growth of their marketing service within their book of business.
• Effectively work under pressure and navigate probing client questions, difficult conversations, roadblocks, and account issues.
• On top of their Paid Media knowledge, have an understanding of cross channel strategy and how their service impacts the broader media mix.
• Oriented towards the clients’ business success, tying their efforts to the greater business goals, and are able to communicate effectively with Executives.
• Responsible for owning reporting, optimizations, client communication, and execution of all aspects of campaign creation and management, sometimes with the support of a Specialist.
• Act as the main point of contact on cross-channel digital marketing campaigns.
• Lead weekly and monthly reporting calls, taking ownership of project management for other channels within their accounts to ensure all deliverables are completed correctly and on time.
• Provide insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

Paid Advertising Account Manager

Full-stack Engineer

• As a Marketing Science Product Engineer, you’ll work at the intersection of data science and engineering, transforming our MMM & causal frameworks into production-ready Python utilities used across teams and our UI environments.
• You will partner closely with the Director of Marketing Science - Product, marketing scientists, and engineering collaborators to turn statistical specifications into scalable, maintainable code.
• All decisions related to product scope, methodology changes, metrics definitions, acceptance criteria, and rollout timing remain with Product Leadership.
• The role is expected to surface risks, ambiguities, or improvement opportunities, but not to independently redefine specifications.
• Implement MMM modules such as: Sequential Cross-Validation (SCV) utilities, Halo/cannibalization & revenue allocation logic, Parameter QC to detect overfitting, shrinkage misuse, leakage, etc.
• Scenario Planning engine, Science and Engineering for out-of-the-box attribution based on MMM variations.
• Convert notebook based workflows into reusable and tested Python modules.
• Build functions to automate Meridian pipelines.
• Build statistical utilities for: Diminishing-return and saturation curves, Efficiency quadrants & spend allocation plots, Posterior diagnostic visualizations and stability checks.
• Develop, automate and maintain: Metadata schemas for MMM model registry, Versioning utilities and standardized logs, Data audit & EDA standardization modules.

Marketing Science Product Engineer

Digital Marketing

• Work directly under digital marketing strategists to support client work and gain experience working with real Power Digital clients!
• Help facilitate the development and execution of marketing strategies for real clients
• Navigating and working directly on the various ad platforms
• Creating campaigns
• Pulling and Analyzing data
• Optimizing ads
• Launching new tests
• Reporting and Analyzing
• Data Accuracy + Completion
• Analyzing data and coming up with next steps
• New Business
• Research
• Reports
• Recommendations
• Organization or Department Resources + Processes
• Google Drive
• Asana Boards
• Deliverable Trackers + Sheets
• Deck Updates and Organization
• Work across all departments and collaborate with team members agency-wide
• When your schedule allows, attend regular trainings and cross-channel learning opportunities

Digital Marketing Intern

Performance Marketing

• Full ownership and execution of performance marketing via paid social platforms
• Effectively executing builds and production A-Z with redundancy across channels
• Lead execution of optimizations concerning performance improvements relative to goals
• Effectively own strategic communication internally and externally for clients and client teams
• Excellent marketing and business strategy acumen
• Ownership of performance reporting and strategy communication
• Operating as an effective member of the team for both department and account teams

Paid Advertising Account Manager

Marketing Science Product Engineer

Digital Marketing Intern

Paid Social Strategist