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Growth Marketing Manager, B2B SaaS
Power Digital MarketingGrowth Marketing Manager responsible for B2B SaaS marketing and campaign execution. Leading cross-functional teams and optimizing full-funnel marketing initiatives.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing campaigns that drive B2B growth, utilizing a data-driven approach and strong analytical skills to optimize performance across multiple channels. Proficient in leading cross-functional teams and collaborating effectively to ensure cohesive messaging and high-quality lead generation.
Highest-signal resume keywords
B2B Growth MarketingIntegrated Marketing CampaignsLinkedIn AdsGoogle AdsEmail Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationCampaign CopywritingPerformance DiagnosisConversion OptimizationMulti-Channel Campaign Management
Soft Skills
Strong CommunicationCollaborationProactive Problem-SolvingIteration FocusTeam Leadership
Tools & Technologies
Meta AdsWebinar ToolsEmail Marketing Platforms
Industry Keywords
Data-Driven MarketingAudience-ObsessedHigh-Impact CreativeCohesive MessagingPerformance Monitoring
About the role
Key responsibilities & impact- Own the strategy and execution behind the integrated marketing campaigns that fuel Cardinal’s pipeline.
- Architect full-funnel initiatives, from webinars and events to reports and eBooks.
- Lead cross-functional teams to bring each campaign to life with cohesive messaging and high-impact creative.
- Monitor performance, optimize in real time, and ensure that every channel works together to generate high-quality leads.
- Collaborate closely with internal contributors and contractors, keeping projects on track and jumping in to execute when needed.
Requirements
What you’ll need- 5–7 years in B2B growth, demand gen, or integrated marketing (agency/professional services a plus).
- Data-driven, audience-obsessed growth marketer.
- Strong communicator across creative and performance teams.
- Comfortably owning both strategy and execution.
- Obsessed with iteration—never settles for “good enough.”
- Strong collaborator who gets the best from teammates and contractors.
- Bias toward action and proactive problem-solving.
- Demonstrated success running multi-channel, full-funnel campaigns with measurable results.
- Expertise in LinkedIn Ads, Meta Ads, Google Ads, email marketing platforms, and webinar tools.
- Deep understanding of digital channels and how they work together.
- Ability to write or refine campaign copy (emails, landing pages, ads).
- Strong analytical skills: reporting, performance diagnosis, and conversion optimization.
Benefits
Comp & perks- Health insurance
- Remote work options
- Wellness programs