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Associate Media Director
Power Digital MarketingAssociate Media Director leading multi-channel paid media strategy and performance for Power Digital’s growth marketing clients. Managing teams, client relationships, testing, reporting, and account growth across major advertising platforms.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing paid media strategies across multiple channels, with a strong focus on performance optimization and client relationship management. Proficient in managing large budgets and leading teams to achieve strategic goals and KPIs.
Highest-signal resume keywords
Paid Media Strategy DevelopmentCampaign Management Across Google And BingClient Relationship ManagementTeam Management And DelegationGoogle Analytics And Optimization Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ExperienceCampaign ManagementMedia PlanningAd CopywritingFull-Funnel StrategyTesting And Measurement FrameworksBudget ManagementCompetitive ResearchConversion OptimizationPerformance Analysis
Soft Skills
LeadershipCommunicationCollaborationStrategic ThinkingClient Engagement
Tools & Technologies
Google AnalyticsGTMGA4AI ToolsPower Digital’s Nova Ecosystem
Industry Keywords
Multi-Channel Paid MediaKPI RequirementsLead GenerationBrand AwarenessIncremental Lift
About the role
Key responsibilities & impact- Drive performance, strategy, and account growth for major multi-channel paid media clients
- Own media strategy, planning, execution, analysis, and reporting
- Lead internal, client, and pitch meetings as the paid media subject matter expert
- Manage and provide strategic oversight for designated paid media accounts
- Meet pacing and KPI requirements and improve performance expectations
- Own paid media strategy, project ideation, road-mapping, and testing
- Manage 2–3 Media Supervisors, delegating tasks and developing strategic and technical skills
- Collaborate with Client Service Managers and the Group Media Director to identify client goals and efficiency requirements
- Increase billing and channel support for existing accounts and expand media coverage for new accounts
- Serve as the primary internal and external point of contact and escalation for owned accounts
- Generate reports, write insights, and communicate with clients
- Maintain accounts through optimizations, structural updates, bidding methodologies, conversion types, and copy revisions
- Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion
- Continuously test, verify, and improve full-funnel structures
- Develop effective uses of AI tools to streamline workflows and improve performance
- Use Power Digital’s Nova ecosystem and AI technologies to optimize business processes
Requirements
What you’ll need- 6–8+ years of paid media experience
- Experience managing multiple paid media accounts with monthly budgets of $200K–$1MM
- Experience developing paid media strategies, project road maps, media plans, competitive research, testing, and measurement frameworks across multiple channels
- Extensive campaign management and strategy experience across Google and Bing platforms, including Search, PMAX, Demand Gen, YouTube, and Video
- Experience with full-funnel strategy, lead generation, brand awareness, and measuring incremental lift
- Experience with Google Analytics, GTM, conversion, and optimization strategy; GA4 knowledge is a plus
- Ability to write ad copy, guide creative strategy, identify asset requirements, and establish creative testing cadences
- Client relationship management experience, including reporting insights and optimizing toward client business goals
- Team management, delegation, and development experience
- Advanced spoken and written English proficiency required
Benefits
Comp & perks- Base salary paid in USD + commission opportunities
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- Healthcare stipend: $50/month to support your healthcare or insurance costs
- National Holidays + 2 Mental Health Recharge Days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives