Growth Marketing Manager, B2B SaaS

Power Digital Marketing

Growth Marketing Manager overseeing strategy and execution of integrated marketing campaigns in B2B SaaS. Collaborating with cross-functional teams to monitor performance and optimize lead generation.

Posted 7/28/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing full-funnel marketing campaigns, with a strong focus on data-driven strategies and measurable results. Proficient in managing cross-channel execution and optimizing campaign performance to drive growth and revenue.

Highest-signal resume keywords

B2B Growth MarketingMulti-Channel Campaign ManagementLinkedIn Ads ExpertiseConversion OptimizationStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentPerformance AnalysisAudience SegmentationCreative Brief CreationEmail MarketingFunnel OptimizationTesting Plan DevelopmentReporting Cadence BuildingCopywritingDigital Channel Integration

Soft Skills

CollaborationProactive Problem-SolvingOwnershipIteration FocusStrong Team Leadership

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsEmail Marketing PlatformsWebinar Tools

Industry Keywords

Demand GenerationIntegrated MarketingB2B MarketingCampaign PlaybookThought Leadership

About the role

Key responsibilities & impact

Build full-funnel campaign strategies for major launches (webinars, in-person events, eBooks, reports).
Define audiences, messaging, channel mix, goals, and success metrics.
Develop campaign plans and timelines aligned with growth and revenue priorities.
Lead cross-channel execution across email, paid media, social, and web.
Create creative briefs and coordinate with design, copy, video, paid, and email teams.
Ensure campaigns land with cohesive messaging, strong creative, and clear CTAs.
Monitor performance and identify what’s working, what’s not, and why.
Optimize live campaigns—messaging, audience, UX, offers, funnel flow.
Build testing plans and share insights to improve results continually.
Manage internal contributors and contractors, ensuring deadlines and quality.
Step in to execute when needed—no ego, high ownership.
Launch 6–8 major campaigns that generate a measurable pipeline.
Improve conversion rates across key funnel stages.
Build a campaign playbook and reporting cadence.
Elevate the quality and cohesion of Cardinal’s thought leadership.

Requirements

What you’ll need

Data-driven, audience-obsessed growth marketer.
Comfortable owning both strategy and execution.
Strong communicator across creative and performance teams.
Obsessed with iteration—never settles for “good enough.”
Strong collaborator who gets the best from teammates and contractors.
Bias toward action and proactive problem-solving.
5–7 years in B2B growth, demand gen, or integrated marketing (agency/professional services a plus).
Demonstrated success running multi-channel, full-funnel campaigns with measurable results.
Expertise in LinkedIn Ads, Meta Ads, Google Ads, email marketing platforms, and webinar tools.
Deep understanding of digital channels and how they work together.
Ability to write or refine campaign copy (emails, landing pages, ads).
Strong analytical skills: reporting, performance diagnosis, and conversion optimization.
Experience thriving in fast-paced environments with high standards.

Benefits

Comp & perks

Proficiency in spoken and written English at an advanced level is required for this role.
Diversity in backgrounds and experiences are paramount.
Equal Opportunity Employer.