Pharmacy2U Ltd

Manager

• Own the end-to-end flow of work across Business Intelligence, Customer Insight, and Data Science, ensuring efficient and coordinated delivery
• Govern demand intake and prioritisation, challenging stakeholders to focus on the highest‑value outcomes
• Align Data & Analytics with Product and Data Engineering, ensuring roadmaps, dependencies, and sequencing are coordinated
• Maintain a single, consolidated view of the delivery portfolio with clear visibility of priorities, progress, and risks
• Balance demand against capacity, making trade-offs explicit across strategic, BAU, and foundational work
• Proactively identify and resolve cross-team dependencies and conflicts that impact delivery or value realisation
• Drive delivery performance and predictability through consistent metrics and continuous improvement
• Establish and evolve the Data & Analytics operating model, embedding consistent ways of working aligned to wider tech practices
• Influence and challenge senior stakeholders across Product, Engineering, and the business to ensure alignment and accountability
• Ensure delivered work drives measurable business outcomes, linking delivery to value realisation and ongoing reprioritisation

Data Delivery Manager

Chief Marketing Officer

• - Develop and own the GTM strategy for new and existing propositions, including audience targeting/segmentation, brand positioning and messaging, high impact creative execution and channel/media strategy.
• - Lead the creation, prioritisation and cascade of the GTM rolling 12 month plan/calendar across all business units including new proposition launches, website/App feature releases, service enhancements, market/category expansions and brand orientated campaigns e.g. ESG
• - Lead the creation of integrated marketing campaigns across paid, owned and earned media channels, working with internal channel teams and expert agencies, to engage target audience
• - Develop the creative briefs, including audience definition, needs, behaviours and relatable key messaging to drive desired call to action
• - Lead the briefing requirements of customer and/or market analysis to identify customer needs, behaviour and growth opportunities.
• - Define clear launch plans, critical path and timeline
• - Lead the approval of all campaigns in line with industry standards and regulations
• - Work closely with product teams to ensure alignment between product development and marketing efforts.
• - Define success criteria for launches and measurement framework to track impact.
• - Ensure that the company's brand is consistently represented in all go-to-market activities.
• - Help define and refine the brand’s market positioning to drive competitive differentiation and increased market share.
• - Lead the development and execution of integrated marketing campaigns across multiple channels (e.g., ATL, digital, social media, events, sponsorship, PR, content marketing, email).
• - Define clear brand/BU positioning, messaging, and value propositions that resonate with target audiences
• - Ensure campaigns are data-driven, aligned with business goals, and designed to generate leads, drive conversions, and drive brand loyalty.
• - Optimise campaign strategies based on performance analytics and market feedback to continually improve results.
• - Collaborate with marketing, ecommerce, commercial and product management teams to ensure all GTM plans are aligned on scope definition, timing, consistent messaging and business case potential
• - Cascade weekly updates on all GTM activities across the group, including SLT/ELT
• - Facilitate prioritisation discussions across team to ensure growth driving campaigns are prioritised and we have alignment across all teams.
• - Define and track key growth metrics such as new customer acquisition and customer retention, customer acquisition cost (CPA), customer lifetime value (LTV) and active base movement.
• - Regularly review and report on marketing campaign performance to key stakeholders, providing insights and recommendations for optimisation.
• - Continuously monitor competitive landscape and market dynamics to identify new opportunities for growth.
• - Lead, inspire, and manage a high-performing GTM marketing team, fostering a collaborative and results-oriented environment. Team of 11
• - Mentor and develop team members, providing opportunities for growth and skill development.
• - Ensure the team stays up-to-date with industry best practices, tools, and technologies.

GTM Marketing Director

Customer Support

• Deliver a discreet, responsive, and efficient service to patients.
• Prioritise patient safety and uphold the highest standards of care.
• Collaborate as part of a fast-paced, high-energy team.
• Manage high volumes of patient inquiries with accuracy and empathy.
• Confidently engage with patients over the phone, focusing on first-contact resolution.
• Use the secure internal messaging system as the primary communication tool for patient responses.
• Operate the bespoke Online Doctor OPMS system to accurately flag calls and messages, ensuring precise data collection.
• Allocate lab test results to patients and assist them in arranging relevant treatments as needed.
• Coordinate with pharmacies, labs, and GP surgeries to support patient care.
• Report and address any operational or service-related issues impacting patient satisfaction.
• Investigate and resolve complaints received via multiple channels, including secure messaging.
• Oversee patient identity verification checks through an external partner.
• Follow policies and procedures related to NHS partnerships.
• Serve as the 'voice of the customer' in business projects and expansion initiatives.
• Work cross-functionally with various departments to represent Online Doctor.
• Triage calls to other business areas as appropriate.
• Attend training and events where appropriate.

Data Delivery Manager

GTM Marketing Director

Customer Support Advisor