Ovation Law Firm

Marketing

• Own the strategy, execution, and scaling of Meta lead-generation and conversion campaigns
• Design and maintain efficient campaign structures, audience strategies, budgets, and placements to maximize volume and efficiency
• Manage and scale significant daily and monthly ad spend while maintaining CPL and lead-quality targets
• Conduct daily performance monitoring and make rapid, data-driven adjustments
• Continuously optimize bids, budgets, audiences, placements, and creatives to improve efficiency and scale
• Monitor and act on key direct-response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate
• Identify performance risks early and implement corrective actions
• Lead testing roadmaps to systematically improve results
• Work directly with the creative team to drive structured creative testing across hooks, copy angles, formats (static, video, UGC), and offers
• Translate performance data into clear creative guidance for designers and video editors
• Manage creative rotation and fatigue prevention strategies at scale
• Own daily, weekly, and monthly performance reporting
• Analyze trends, diagnose performance shifts, and clearly communicate insights to leadership
• Provide testing recaps, scaling recommendations, and strategic performance updates
• Stay current on Meta algorithm changes, ad policy updates, and performance marketing best practices
• Monitor competitor activity using Meta Ad Library and apply learnings to campaign strategy
• Continuously refine systems and workflows to improve speed, efficiency, and scalability

Senior Media Buyer – Meta Ads