Neko Health

Full-stack Engineer

• Lead the design, scaling, and reliability of Neko Health’s core infrastructure
• Establish a scalable, secure infrastructure platform on Azure supporting health and member data
• Enable significantly faster product deployment cycles through platform improvements
• Increase system reliability and reduce operational incidents affecting clinics
• Build and scale a high-performance platform engineering team (10-15 engineers initially)
• Define long-term platform strategy in close partnership with Product and Data

Director, Software Engineering – Platform

Recruitment

• Support hiring across G&A and business functions, including People, Finance, Legal, Strategy, Marketing, Design, Communications and Operations across the US and Europe.
• Source proactively and creatively, tapping into diverse talent pools across corporate, scale-up, and high-performance environments.
• Act as a strategic partner to senior leadership, advising on role design, organisational needs, and hiring prioritisation.
• Deliver a best-in-class candidate experience that reflects the quality and integrity of our brand.
• Use data to track pipeline performance, identify bottlenecks, and continuously improve hiring outcomes.

Recruiter

Social Media Manager

• Take full ownership of day-to-day monitoring and maintenance across Instagram, TikTok, LinkedIn and X, ensuring accounts are consistently active, on-brand and well-managed.
• Develop a strong working knowledge of each platform's algorithm, content formats and best practices, and apply this to everything we publish.
• Respond to story mentions and content tags, repost to stories, and actively engage in comments under our own content — maintaining a consistent, human and on-brand voice.
• Build a genuine sense of community around the Neko Health brand, turning followers into advocates.
• Work closely with the content team to develop and deliver social-first content that ladders up to our broader marketing and communications objectives.
• Own the coordination process: manage timelines, ensure content goes through the right review stages, and make sure everything is uploaded correctly and on schedule.
• Develop and own reporting on content performance and community engagement, making it easy for the wider team to understand what is and isn't working.
• Serve as the team's go-to for a pulse check on brand reputation across social channels, and stay on top of the latest formats, campaigns and activity from competitors and reference brands.

Social Media Specialist

Director

• Define and launch Neko's global brand strategy and positioning - including visual identity system, tone of voice, and messaging architecture — ready to scale across Sweden, the UK, and the US.
• Work closely with the CMO, marketing, growth and product teams to ensure the brand narrative drives the funnel, carrying the same clarity and conviction through to search and performance marketing.
• Lead brand strategy for the New York market entry, approaching it with sensitivity to where that market is in its relationship with preventive health - whether familiar territory or somewhere we need to bring people with us.
• Identify the partnerships and collaborations that place Neko inside the spaces where our audience already invests in themselves, making the brand feel necessary and immediate.
• Build an ambassador and talent strategy around the right people - not just well-known, but credible, precise and genuinely aligned with what Neko stands for.
• Develop a social presence led by human stories: early detection moments told in the voices of the people they happened to, creating the conditions for organic advocacy that no paid campaign can replicate.
• Make icons of Neko's clinicians - putting real faces, real expertise, and real trust at the center of the brand in an era of wellness noise and misinformation.
• Build and hire the core brand team: brand leads, strategists, communications planners, content leads - the best people, brought together often enough to do their best work.
• Establish brand governance and a measurement framework - tracking awareness, consideration, and sentiment.

Senior Director, Brand

Customer Support

• Be the first point of contact and a trusted partner to Neko Health's members in the US
• Own multi-channel member support across email, phone, text/SMS, and social
• Handle everything from booking management and product enquiries to complaint resolution and service recovery
• Anticipate what a member needs before they have to ask twice
• Ensure responses are warm, clear, and arrive when they're expected
• Report on patterns noticed such as recurring frustrations and complaint themes

Customer Care Representative

Communications

• Translate company vision, values, and strategy into clear and compelling corporate, medical and consumer communication
• Support and evolve the brand narrative, positioning, tone of voice, and messaging framework
• Lead public relations strategy, including media relations, thought leadership, press releases, and crisis communications
• Build and maintain strong relationships with media, agencies, and key external stakeholders
• Drive proactive messaging / thought leadership around proactive healthcare
• Input into content strategy across brand campaigns, editorial, social, and owned channels
• Partner with Marketing, Product, and Growth teams to develop integrated brand and communication campaigns
• Ensure storytelling is insight-driven, culturally relevant, and audience-centric
• Build, lead, and mentor a high-performing brand communications team

Lead, Communications

Director, Communications

Influencer Marketing

• Creator-attributed new member acquisition
• Earned Media Value measurement
• Strategy development for the VIP and creator program
• Operational infrastructure setup for creator program
• Measurable movement on creator-attributed acquisition

Influencer Program Lead

Product Marketing

• Build and own the prospective member messaging framework
• Own and iterate the content strategy for acquisition
• Build a library of acquisition assets
• Partner with brand and social on awareness campaigns
• Develop robust research and reporting
• Embed Medical/Legal/Regulatory review into all workflows

Product Marketing Lead – Acquisition, Activation

Customer Success Manager

• Adapt and scale the Neko CRM programme to the US market.
• Own localisation of journeys, regulatory compliance (CAN-SPAM, TCPA, CCPA/CPRA), and US-specific workflows.
• Drive parity with EU performance while meeting regional requirements.
• Successfully adapt and launch core EU journeys for the US market with documented localisation changes.
• Achieve parity or better performance vs EU benchmarks (activation, rebooking) within a reasonable timeline.
• Build and maintain US-specific comms library (insurance receipts, regulatory notices, state-specific messaging) with zero compliance violations.
• Establish regular US vs EU performance comparison and feed learnings back to EU team.
• Lead CCPA/CPRA consent management and preference centre strategy for US customers.

CRM Manager – Acquisition, Activation

• Own the end-to-end acquisition and activation lifecycle from waitlist through first booking.
• Design, execute and continuously optimise customer journeys across SMS, email, push and in-app channels.
• Lead the experimentation roadmap to drive incremental improvements in activation rates and customer quality.
• Measurably improve waitlist-to-booking conversion through optimised automation and experimentation.
• Launch and maintain all core customer journeys with defined SLAs and regular QA audits.
• Design and execute a continuous A/B testing programme with clear lift targets and guardrails.
• Build playbook library (waitlist nurture, booking confirmation, abandoned booking recovery) with documented best practices.
• Establish feedback loop with paid channels team to inform campaign strategy and audience targeting.

CRM Manager – Acquisition & Activation

• Own the retention and lifetime value analytics strategy
• Build LTV models, churn prediction, retention dashboards, and cohort analysis
• Drive experimentation to improve retention metrics
• Design and implement an end-to-end LTV model with customer profitability segments
• Build and maintain retention dashboards (rebooking rate, churn curves, LTV by cohort, reactivation success) with regular updates
• Develop a churn prediction model with meaningful accuracy; implement scoring to identify at-risk customers for proactive campaigns
• Execute high-impact incremental tests on retention messaging and timing; document learnings and impact on LTV
• Deliver regular retention insights reports; proactively recommend experiments or optimisations based on cohort analysis

CRM Analyst – Retention & Lifecycle

• Be the embedded PMM presence within designated product squads, representing the member perspective, flagging positioning and messaging questions early, and building out the marcomm strategy to tell our members and the world about our latest innovation.
• Own the launch playbook for each product project you are assigned to: brief, positioning, messaging, marcomm strategy, Medical/Legal/Regulatory review, and post-launch debrief.
• Develop briefs for launch materials across the relevant touchpoints.
• Run two to three significant product launches in your first year, with clear ownership from kick-off through to post-launch.
• Develop robust research and reporting to enable continuous learning and improvement across the PMM function.
• Embed Medical/Legal/Regulatory review into all workflows, ensuring clinical accuracy and compliance before anything is published.

Product Marketing Generalist

• Embed Neko Health’s operating model across New York clinics, focusing on strong leadership behaviours, cultural norms, and consistent execution rather than net-new process design.
• Lead the successful local adoption of existing playbooks and standards, tailoring them thoughtfully to local regulations, team dynamics, and member expectations while preserving the integrity of Neko’s global member experience.
• Create strong clinic-level leadership capability by coaching managers and clinical leads on how to translate standards into practice — setting clear expectations, reinforcing accountability, and role-modeling a member-first mindset.
• Operationalize readiness for new clinic openings by ensuring teams are culturally aligned, well-trained, and confident in executing established processes.
• Establish clear performance rhythms (metrics, reviews, feedback loops) that reinforce behaviours, surface issues early, and continuously improve both team effectiveness and the member experience.
• Partner closely with the Country Leader, US and central teams to ensure the global operating model works in practice locally.

Clinic Area Director

• Own and optimise the support tech stack
• Design and maintain automated workflows across the support lifecycle
• Map the end-to-end customer journey to identify friction and bottlenecks
• Own the reporting suite, track KPIs
• Maintain and continuously improve internal and external knowledge bases