Later

Account Executive

• Develop and execute a targeted strategy to acquire new enterprise accounts while growing wallet share within existing clients.
• Position Later as a trusted, data-driven partner in influencer marketing, creator commerce, and social media.
• Identify, prospect, and qualify high-potential brands and agencies.
• Lead consultative discovery conversations to uncover client needs and align Later’s solutions.
• Deliver compelling platform demos and customized proposals that highlight Later’s AI- and data-powered offerings.
• Negotiate, close, and expand revenue opportunities across both new and existing accounts.
• Maintain a disciplined sales pipeline, ensuring forecasting accuracy and operational excellence.
• Partner with Marketing, Strategy, and Customer Success teams to deliver a seamless client experience across the full lifecycle.
• Share client insights and industry trends to help evolve Later’s product roadmap and services.
• Contribute to building sales playbooks, best practices, and innovative approaches that raise team performance.
• Stay ahead of trends in influencer marketing, creator commerce, and digital advertising.
• Leverage Later’s AI and data capabilities to provide clients with measurable recommendations and outcomes.
• Continuously refine sales strategies and processes to increase efficiency and impact.

Account Manager

• Assist Campaign Account Managers in planning and delivering influencer and affiliate campaigns end-to-end.
• Research, vet, and recruit influencers aligned to campaign goals, brand values, and target audiences.
• Coordinate campaign logistics — from contract setup to content reviews and timelines — ensuring campaigns stay on track.
• Monitor campaign performance and contribute to wrap reports that highlight outcomes and learnings.
• Act as a trusted point of contact for influencers, providing clear briefs, creative assets, and ongoing support.
• Ensure influencer content meets brand guidelines, FTC compliance, and campaign requirements.
• Build and maintain strong working relationships with influencers, affiliates, and partners to support long-term collaboration.
• Review influencer-generated content for quality, brand alignment, and compliance.
• Track KPIs and surface campaign insights that inform optimization and future planning.
• Support internal teams by identifying risks early and flagging opportunities for improvement.
• Partner with cross-functional teams (Sales, Strategy, Operations) to ensure seamless campaign execution.
• Provide timely campaign updates, issue resolution, and clear communication to stakeholders.
• Contribute to internal process improvements by sharing feedback and suggesting efficiencies.

Account Coordinator, Performance Marketing

Client Services Representative

• Lead a team of Account Leads to deliver flawless campaigns across a portfolio of enterprise clients.
• Monitor and manage team bandwidth, ensuring balanced resourcing and sustainable high performance.
• Embed a culture of accountability through structured internal meetings, clear performance expectations, and consistent communication.
• Own the quality bar for all campaign deliverables — from activation briefs to final reports.
• Review and approve key client materials, providing strategic insights that elevate outcomes.
• Oversee campaign KPIs, flag risks early, and guide teams in optimizing performance.
• Partner with Sales and Strategy during presale to validate scopes, timelines, and deliverables — ensuring commitments align with internal capacity and standards.
• Recruit, onboard, and mentor top talent for the Services team.
• Provide structured coaching, real-time feedback, and professional development opportunities.
• Model proactive, strategic client service and set clear expectations for performance at every level.
• Identify and implement workflow improvements that reduce friction while maintaining creative excellence.
• Partner with Customer Operations, Revenue Operations, and Product to roll out scalable systems that support high-quality delivery.
• Establish playbooks and best practices that raise the bar for service delivery across the org.
• Act as a thought leader on creator economy trends, platform shifts, and cultural insights.
• Educate internal teams and clients on best practices, embedding innovation and strategic POVs into every campaign.

Director, Client Services

Influencer Marketing

• Support the development of influencer campaign strategies using data-driven insights to recommend talent, channels, and formats.
• Act as the voice of the influencer, sharing feedback to improve creator experience and campaign performance.
• Build and execute influencer campaigns from brief creation and sourcing to contracting, product fulfillment, and reporting.
• Manage influencer relationships during campaigns, ensuring they have tools, guidance, and support.
• Monitor campaign performance and provide timely reporting, surfacing insights and opportunities for optimization.
• Leverage internal project management tools to keep campaigns on track, documented, and measurable.
• Communicate proactively with internal and external stakeholders about campaign progress and performance.
• Partner with Customer Success, Sales, and Product teams to ensure campaigns align with client goals and platform capabilities.
• Analyze campaign execution and provide recommendations that improve outcomes and efficiency.
• Stay current on industry trends and platform updates, contributing to team playbooks.

Influencer Marketing Coordinator

Manager

• Develop and execute Later’s ABM strategy for 1:1, 1:few, and 1:many programs across priority accounts.
• Align closely with Sales and Demand Gen leadership on ICP, account prioritization, and coverage strategy.
• Define and track ABM success metrics, ensuring programs directly influence pipeline and revenue.
• Launch integrated, multi-channel campaigns (email, paid media, direct mail, webinars, events).
• Build tailored content experiences by buyer role and vertical.
• Leverage platforms like HockeyStack, Salesforce, and various ad platforms to orchestrate and measure campaigns.
• Continuously optimize campaigns using engagement signals, pipeline progression, and ROI reporting.
• Lead webinars and partner marketing initiatives as part of ABM execution.
• Partner cross-functionally with Design, Web, Creative, and Brand teams to develop campaign assets.
• Collaborate with Revenue Operations and Data teams to ensure accurate targeting, tracking, and attribution.
• Act as the day-to-day ABM partner to Sales leaders, SDRs, and BDRs—keeping campaigns aligned and on track.
• Report weekly to the Director of ABM & GTM and VP of Demand Generation with insights, blockers, and next steps.
• Operate as the lead for Later’s ABM function, setting a high standard for execution and collaboration.
• Conduct competitor and industry research to ensure ABM programs remain innovative and industry-leading.
• Stay on top of emerging ABM technologies, channels, and best practices.
• Share insights and evangelize ABM across marketing and sales teams.

Senior ABM Manager

Marketing

• Define and own Later’s webinar and partner marketing strategy to drive awareness, acquisition, and pipeline influence.
• Build a high-impact webinar calendar featuring Later experts, customers, creators, and industry thought leaders.
• Develop strategic co-marketing programs with software partners, agencies, and creators to expand Later’s reach and generate leads.
• Set and track clear goals for webinar and partner programs, ensuring impact on pipeline and revenue.
• Drive end-to-end webinar production, including promotion, hosting, engagement, and follow-up sequencing.
• Execute joint campaigns with partners (webinars, email, social, content) that deliver shared value.
• Collaborate with Web, Creative, and Brand teams on assets, landing pages, and campaign messaging.
• Manage campaign builds, testing, optimizations, and reporting with rigor and transparency.
• Apply data-driven insights and experimentation to continuously improve engagement and conversion rates.
• Partner closely with Paid Media, Email, Social, SEO, Product, Sales, and RevOps to ensure campaigns align with GTM and demand generation goals.
• Ensure leads generated are high-quality and accurately tracked through data and attribution systems.
• Actively collaborate with the VP of Demand Generation to share performance updates, blockers, and next steps.
• Coordinate cross-functional support (design, web, email ops, ad deployment) to keep campaigns on track.
• Act as Later’s lead for webinars and partner marketing, setting a high bar for program quality and execution.
• Demonstrate Later’s core values daily, serving as a visible driver of growth and collaboration.
• Mentor peers and cross-functional partners in webinar and co-marketing best practices.
• Conduct competitor and market research to identify new opportunities and maintain industry-leading programs.
• Stay on top of webinar trends, co-marketing innovations, and emerging tools.
• Share best practices across the marketing team to elevate overall performance.

Senior Marketing Manager, Webinars and Partner Marketing

Performance Marketing

• Develop and own Later’s full-funnel paid media strategy across B2B enterprise, SMB/mid-market, and B2C creator audiences.
• Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions.
• Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs.
• Lead execution across paid channels including Google Ads (PMax, DemandGen, Search), Facebook, Instagram, TikTok, YouTube, LinkedIn, and DSPs like StackAdapt and RollWorks.
• Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI.
• Build, launch, and optimize campaigns with rigorous QA and performance tracking.
• Collaborate with Creative, Web, Brand, Sales, Revenue Operations, Product Marketing, and Data teams on ad assets, landing pages, tracking, attribution, and remarketing strategies.
• Apply structured testing and experimentation to continuously improve engagement and conversion rates.
• Translate performance data into actionable insights, delivering concise updates to team and executives.
• Mentor team members and act as Later’s lead expert for paid media, setting a high bar for execution and results.

Senior Paid Media Manager

Senior Marketing Manager – Webinars and Partnerships

Later is the enterprise leader in social media and influencer marketing software, services, and data.
Senior Vice President (SVP) of Partnerships to define and execute partnership strategy, unlock revenue, deepen enterprise relationships, and position Later as partner of choice for brands and agencies.
Build scalable partnership frameworks, represent Later at highest levels, collaborate with executive leadership, product, marketing, and operations.

SVP, Partnerships

• Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide.
• Following the acquisition of Mavely, Later enables brands to scale creator partnerships and manage social media content and campaigns across major networks.
• As Director of Partnerships, responsible for building and growing revenue-driving relationships with enterprise brands and agencies.
• Combine consultative solution selling with deep knowledge of the influencer and creator economy to unlock Later’s platform and services.
• Role involves both new client acquisition and expanding existing partnerships (hunter/farmer).
• Responsibilities include strategy, technical execution, team collaboration, research, and best practices.