Later

Senior Marketing Manager, Webinars and Partner Marketing

Later

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $135,000 - $150,000 per year

Job Level

Senior

About the role

  • Define and own Later’s webinar and partner marketing strategy to drive awareness, acquisition, and pipeline influence.
  • Build a high-impact webinar calendar featuring Later experts, customers, creators, and industry thought leaders.
  • Develop strategic co-marketing programs with software partners, agencies, and creators to expand Later’s reach and generate leads.
  • Set and track clear goals for webinar and partner programs, ensuring impact on pipeline and revenue.
  • Drive end-to-end webinar production, including promotion, hosting, engagement, and follow-up sequencing.
  • Execute joint campaigns with partners (webinars, email, social, content) that deliver shared value.
  • Collaborate with Web, Creative, and Brand teams on assets, landing pages, and campaign messaging.
  • Manage campaign builds, testing, optimizations, and reporting with rigor and transparency.
  • Apply data-driven insights and experimentation to continuously improve engagement and conversion rates.
  • Partner closely with Paid Media, Email, Social, SEO, Product, Sales, and RevOps to ensure campaigns align with GTM and demand generation goals.
  • Ensure leads generated are high-quality and accurately tracked through data and attribution systems.
  • Actively collaborate with the VP of Demand Generation to share performance updates, blockers, and next steps.
  • Coordinate cross-functional support (design, web, email ops, ad deployment) to keep campaigns on track.
  • Act as Later’s lead for webinars and partner marketing, setting a high bar for program quality and execution.
  • Demonstrate Later’s core values daily, serving as a visible driver of growth and collaboration.
  • Mentor peers and cross-functional partners in webinar and co-marketing best practices.
  • Conduct competitor and market research to identify new opportunities and maintain industry-leading programs.
  • Stay on top of webinar trends, co-marketing innovations, and emerging tools.
  • Share best practices across the marketing team to elevate overall performance.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field (preferred).
  • 6+ years of marketing experience, with 3–5+ years in webinar production and partner co-marketing.
  • Proven ownership of end-to-end webinar strategy, from planning through reporting.
  • Hands-on experience running co-marketing campaigns with measurable impact.
  • Strong track record in executing full-funnel marketing campaigns across multiple channels.
  • Proficiency with campaign analytics, data reporting, and insight generation.
  • Excellent organizational skills, with the ability to manage multiple projects simultaneously.
  • High standards for creative quality and user experience.
  • Success working in fast-paced, dynamic environments with aggressive growth targets.