Later

Director

• Influencer Strategy Creation: Craft outcome-driven strategies for existing and prospective accounts seeking to maximize their ROI when using Later for influencer marketing and social media marketing
• New Business Proposal Support: Collaborate with Sales to create compelling new business proposals that include thoughtful research, insights, creative campaign concepts, curated creator examples, and outcome expectations
• Strategic Business Review Support: Collaborate with Account Management and services to prepare Strategic Business Reviews (SBRs) for Accounts paying Later $50,000 or more per year
• Industry Best Practices: Build and maintain best practices for doing influencer marketing and social media marketing for a variety of dimensions, including but not limited to industry vertical, social platform type, and marketing objective
• Industry Benchmarks: Build and maintain industry performance benchmarks (e.g. CPE, CPM, Engagement Rate, etc) by industry vertical and social platform type, and use when crafting strategies, proposals and SBRs
• Cross-Functional Collaboration: Effectively collaborate with internal teams, including the strategy, sales, account management, services, marketing, and product teams, to ensure alignment on account strategies, best practices, and benchmarks.
• Continuous Learning and Development: Stay abreast of industry trends, best practices, and emerging technologies to enhance skills and expertise continuously.

Associate Director, Client Strategy

Customer Success Manager

• Own a portfolio-level growth strategy that drives creator revenue, retention, and long-term value.
• Identify monetization opportunities, adoption gaps, and churn risk using performance and revenue data.
• Develop tailored, 1:1 creator growth plans grounded in data, experimentation, and clear success metrics.
• Anticipate shifts in creator behavior or performance and adjust strategies proactively.
• Analyze creator performance data to diagnose issues, surface opportunities, and recommend clear next actions.

Associate Director, Client Strategy

Creator Success Manager