Digital Marketing Manager
Mercalis
WordPress
Salary
💰 $135,000 - $150,000 per year
Job Level
Senior
Tech Stack
WordPress
About the role
- Develop and execute Later’s ABM strategy for 1:1, 1:few, and 1:many programs across priority accounts.
- Align closely with Sales and Demand Gen leadership on ICP, account prioritization, and coverage strategy.
- Define and track ABM success metrics, ensuring programs directly influence pipeline and revenue.
- Launch integrated, multi-channel campaigns (email, paid media, direct mail, webinars, events).
- Build tailored content experiences by buyer role and vertical.
- Leverage platforms like HockeyStack, Salesforce, and various ad platforms to orchestrate and measure campaigns.
- Continuously optimize campaigns using engagement signals, pipeline progression, and ROI reporting.
- Lead webinars and partner marketing initiatives as part of ABM execution.
- Partner cross-functionally with Design, Web, Creative, and Brand teams to develop campaign assets.
- Collaborate with Revenue Operations and Data teams to ensure accurate targeting, tracking, and attribution.
- Act as the day-to-day ABM partner to Sales leaders, SDRs, and BDRs—keeping campaigns aligned and on track.
- Report weekly to the Director of ABM & GTM and VP of Demand Generation with insights, blockers, and next steps.
- Operate as the lead for Later’s ABM function, setting a high standard for execution and collaboration.
- Conduct competitor and industry research to ensure ABM programs remain innovative and industry-leading.
- Stay on top of emerging ABM technologies, channels, and best practices.
- Share insights and evangelize ABM across marketing and sales teams.
Requirements
- Bachelor’s degree in Marketing, Business, or related field (preferred).
- 7+ years in B2B marketing, including 3–5+ years in ABM-specific roles.
- Demonstrated impact on pipeline growth and deal velocity via ABM initiatives.
- Expertise with ABM and sales orchestration platforms (e.g., ZoomInfo, 6sense, Demandbase, HockeyStack, LinkedIn Ads, Salesforce).
- Proven success designing and executing full-funnel integrated campaigns.
- Strong collaboration skills; able to align cross-functional teams around ABM priorities.
- Deep care for user experience, with a high bar for creative and campaign quality.
- Ability to thrive in a fast-paced, growth-oriented environment.
- Experience in influencer marketing, SaaS, or MarTech.
- Knowledge of enterprise buying committees and complex deal cycles.
- Familiarity with verticals such as CPG, retail, fashion, and food & beverage.
- Experience with analytics/visualization tools (Mode, Looker).
- Proficiency with CRM/automation tools (Salesforce, Marketo, Klaviyo).
- Experience with CMS tools (Contentful, WordPress).
