Content Manager – Institutional & B2B
Kraken Digital Asset Exchange
Salary
💰 $120,000 - $145,000 per year
Job Level
Senior
About the role
- Develop and own Later’s full-funnel paid media strategy across B2B enterprise, SMB/mid-market, and B2C creator audiences.
- Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions.
- Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs.
- Lead execution across paid channels including Google Ads (PMax, DemandGen, Search), Facebook, Instagram, TikTok, YouTube, LinkedIn, and DSPs like StackAdapt and RollWorks.
- Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI.
- Build, launch, and optimize campaigns with rigorous QA and performance tracking.
- Collaborate with Creative, Web, Brand, Sales, Revenue Operations, Product Marketing, and Data teams on ad assets, landing pages, tracking, attribution, and remarketing strategies.
- Apply structured testing and experimentation to continuously improve engagement and conversion rates.
- Translate performance data into actionable insights, delivering concise updates to team and executives.
- Mentor team members and act as Later’s lead expert for paid media, setting a high bar for execution and results.
Requirements
- Bachelor’s degree in Marketing, Business, or related field (preferred).
- 6+ years in paid media roles, serving as the primary implementor and strategist in SaaS, B2B, or B2C tech contexts.
- Proven success driving pipeline and revenue through multi-channel paid campaigns.
- Deep technical expertise in Google Ads and Meta, with strong experience across LinkedIn, TikTok, and display/ABM platforms.
- Advanced proficiency in data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude, with ability to manipulate and analyze large datasets.
- Demonstrated success managing 7-figure ad budgets efficiently.
- High standards for creative quality, user experience, and precision targeting.
- Strong understanding of web UX and how it ties into campaign performance.
- Track record of meeting aggressive growth targets in fast-paced environments.
