Performance Marketing

• Develop and own Later’s full-funnel paid media strategy across B2B enterprise, SMB/mid-market, and B2C creator audiences.
• Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions.
• Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs.
• Lead execution across paid channels including Google Ads (PMax, DemandGen, Search), Facebook, Instagram, TikTok, YouTube, LinkedIn, and DSPs like StackAdapt and RollWorks.
• Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI.
• Build, launch, and optimize campaigns with rigorous QA and performance tracking.
• Collaborate with Creative, Web, Brand, Sales, Revenue Operations, Product Marketing, and Data teams on ad assets, landing pages, tracking, attribution, and remarketing strategies.
• Apply structured testing and experimentation to continuously improve engagement and conversion rates.
• Translate performance data into actionable insights, delivering concise updates to team and executives.
• Mentor team members and act as Later’s lead expert for paid media, setting a high bar for execution and results.

Senior Paid Media Manager

Director, Enterprise Demand Generation

Paid Media Specialist

Paid Social, Influencer Manager

Demand Generation Specialist

Demand Generation Manager