Land O'Lakes, Inc.

Account Executive

• Field-based Purina Animal Nutrition Feed Sales Representative focused on commercial cattle, equine and lifestyle feed sales
• Sell feed and related products to optimize dealer market share and efficiency and support dealer goals
• Remote (virtual) field-based role; must be located within 40 miles of Lakeview, OR
• Call on animal owners (primary focus grass cattle) to evaluate feeding programs and recommend nutritional programs
• Sell/consult at the farm gate (up to 25 farm calls per week), develop new prospects, and make cold calls
• Organize and conduct educational meetings/events for 4H clubs, saddle clubs, vets, trainers, and lifestyle show clubs
• Compensation: base salary plus commission (base typically $60,000 - $75,000); target bonus $15,000
• Travel: ~15% overnight plus daily travel in assigned geography
• Employer: Land O\'Lakes, Inc., Fortune 250 farmer-owned cooperative

Feed Sales Representative

Sales Development Rep

• The WinField United Sales Development Manager serves as a direct partner and coach to our customer-owner’s top 1000 retail sellers to expand the retail seller’s competencies and selling skills. Responsibilities include daily direct farm-gate calls in partnership with the retail seller.
• 60% Sales Generation
• Manages and grows business through a defined plan and consistent communication with assigned owners and internal teams with strong focus on STAMPS, seed, and services
• Coaches and trains top retail sellers at the farm-gate on products, programs, services, and technologies with the goal of influencing grower decisions
• Utilizes pre-call planning tools and approach
• Relies on agronomy or services experts for technical knowledge as needed
• Records all relevant account details in the CRM software (Salesforce)
• 40% Strategy Execution
• In partnership with top retailer sellers, executes by using tools such as the Account Plan, Farmer by Farmer (FxF) Plan, and ACRE sprints. Measures and monitors progress against plans. Owns and is accountable for the FxF Plan and for digital and services adoption by retailer sellers
• Coaches and communicates at the farm-gate level the total acre value proposition to the top 1,000 retailer sellers including brand ladder, partnered and proprietary brand strategies, programs, pricing, services, and digital technology and platforms
• Supports the retail seller in Answer Plot and post-harvest meetings
• Coordinates with local manufacturer representatives
• Implements Account Plan with retail sellers
• Manages discretionary and insight trial seed