Kraken Digital Asset Exchange

Marketing Manager

• Automate and scale the organic growth engine.
• Translate SEO and AEO strategy into automated workflows and content brief generation pipelines.
• Monitor LLM visibility and automate alerting and response workflows.
• Automate content brief generation using competitive gaps and AEO data.
• QA content outputs from AI content agents for accuracy and compliance.
• Define knowledge base inputs for organic growth agents.
• Extend systems thinking to other growth levers as the engine scales.
• Contribute to automating CRO content, onboarding copy, and localization workflows.
• Work closely with the organic growth strategy lead.
• Build and maintain the organic growth automation pipeline.

Growth Workflow Specialist, Organic Growth

Financial Planning and Analysis

• Own the delivery of monthly, quarterly, and annual management and financial accounts for the VARA VASP entity
• Prepare and submit VARA regulatory reporting packs
• Prepare forecasts and budgets for the local entity
• Lead the local entity's involvement in the statutory audit process
• Develop and maintain the finance function's control environment
• Monitor, control, and report on the safeguarding of client money and client virtual assets
• Own the daily reconciliation of client virtual assets and client money
• Maintain client money placement timelines
• Enforce no-rehypothecation controls over custody assets
• Develop, coordinate, and maintain the entity's client asset/custody safeguarding procedures

Head of Finance – Custody

Growth Marketing

• Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing
• Work directly with the build team to translate your workflow specs into working agent automations
• QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it
• Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it
• Define knowledge base inputs for the paid growth agents, what rules, guardrails, and campaign logic should be codified and kept current
• Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself
• Extend your systems thinking to other growth levers, CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions

Growth Workflow Specialist, Performance & Paid

• Define and spec automation workflows for paid growth
• Work directly with the build team to translate workflow specs into agent automations
• QA agent outputs and define improvements
• Refine creative and copy variants generated by AI
• Define knowledge base inputs for paid growth agents
• Monitor workflow performance and continuously improve

Data Analyst

• Operate as a full-stack data analyst within the Pro team
• Own the design and evolution of dashboards, north star metrics and analytical frameworks that drive decisions at the highest level of the business
• Build and maintain data infrastructure at scale, from scalable dbt models and production pipelines to full-funnel reporting that powers cross-functional teams
• Lead experimentation across the Product domain by designing and owning A/B testing frameworks and applying causal inference techniques
• Influence technical direction across the data team, contributing to how we build, what we prioritise and how we raise the bar on data quality and engineering standards
• Embed AI tooling into your workflow in ways that have tangible business impact
• Deliver insights through clear, data-driven storytelling to technical and non-technical audiences, including senior leadership

Data Analyst, Product

General

• Operate as a full-stack data analyst within the Pro team, owning your domain completely while collaborating closely with colleagues across the pod.
• Own the design and evolution of dashboards, north star metrics and analytical frameworks that drive decisions at the highest level of the business.
• Build and maintain data infrastructure at scale, from scalable dbt models and production pipelines to full-funnel reporting that powers cross-functional teams.
• Lead experimentation across the Product domain by designing and owning A/B testing frameworks, applying causal inference techniques and turning results into clear, confident recommendations that influence product strategy.
• Influence technical direction across the data team, contributing to how we build, what we prioritise and how we raise the bar on data quality and engineering standards.
• Embed AI tooling into your workflow in ways that have tangible business impact, including LLM-augmented pipelines and GenAI-assisted analytics workflows.
• Deliver insights through clear, data-driven storytelling to technical and non-technical audiences, including senior leadership.

• Own the delivery of monthly, quarterly, and annual management and financial accounts for the VARA VASP entity, including budget-to-actuals review.
• Prepare and submit VARA regulatory reporting packs and act as the primary point of contact with VARA on finance-related information requests.
• Prepare forecasts and budgets for the local entity in collaboration with the Group FP&A team.
• Lead the local entity's involvement in the statutory audit process, acting as key liaison with Group Financial Control.
• Develop and maintain the finance function's control environment and Finance risk register for the newly established Dubai entity.
• Monitor, control, and report on the safeguarding of client money and client virtual assets as applicable to the entity's licensed activities.
• Own the daily reconciliation of client virtual assets and client money held in UAE-based client accounts.
• Develop, coordinate, and maintain the entity's client asset/custody safeguarding procedures and control framework.
• Oversee any relationships with third-party service providers relevant to client asset safeguarding, including UAE banks and custodians.
• Lead the finance and safeguarding workstream on local projects and legal entity development in-region.

Head of Finance & Custody

• Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing.
• Work directly with the build team to translate your workflow specs into working agent automations.
• QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it.
• Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it.
• Define knowledge base inputs for the paid growth agents, what rules, guardrails, and campaign logic should be codified and kept current.
• Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself.
• Extend your systems thinking to other growth levers, CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions.

Marketing

• Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other actions that improve client quality and loyalty
• Help shape the formation of the lifecycle strategy for Consumer both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem
• Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle
• Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value
• Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers

Lifecycle Marketing Manager – Consumer

• Drive the strategy for lifecycle programs involving a mix of email, push, and in-app communications that drive engagement and desired outcomes.
• Help shape the formation of the lifecycle strategy for Consumer from a technology and marketing execution perspective, accountable for key metrics supporting revenue growth.
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
• Conduct data analysis of campaign results to optimize and create operational plans and manage spend.
• Execute thoughtful experimentation to unlock high-impact campaigns and leverage automation to maximize engagement & retention throughout the customer lifecycle.
• Be a key stakeholder in growth across the company, keeping leadership updated on progress and working closely with the wider business to drive incremental value.
• Work closely with compliance, legal, and regional operations teams to remove blockers in marketing across priority geos, ensuring compliance with local regulators.

Lifecycle Marketing Manager

Chief Marketing Officer

• Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels.
• Manage acquisition budgets and capital allocation, optimising investment based on CAC, cohort quality, payback, incrementality and long-term customer value.
• Develop acquisition strategies for Kraken's highest-value customer segments, translating customer insights into targeting, creative, messaging and channel strategy.
• Build a world-class experimentation culture across creative, audience targeting, landing pages, onboarding and full-funnel conversion optimisation.
• Partner closely with Product, Lifecycle, CRM, Data, Finance and Marketing to optimise the customer journey from first touch through activation, engagement and retention.
• Establish robust measurement frameworks, combining attribution, incrementality testing, cohort analysis and experimentation to inform investment decisions.
• Lead and develop the Performance Marketing and Affiliate/KOL teams, building scalable operating rhythms, agency partnerships and best-in-class execution.
• Drive a culture of continuous optimisation through regular business reviews, using performance data, customer insights and experimentation to identify opportunities to scale, improve or stop investments.
• Help shape the future of Kraken Consumer growth by identifying new acquisition channels, technologies and opportunities to accelerate global customer growth.

Director, Paid Marketing

• Own Kraken Consumer's global paid acquisition strategy across various growth channels.
• Manage acquisition budgets and capital allocation, optimising investment based on key metrics.
• Develop acquisition strategies for high-value customer segments, translating insights into actionable strategies.
• Build a world-class experimentation culture across various marketing aspects.
• Partner closely with multiple teams to optimise the customer journey from first touch to retention.
• Establish robust measurement frameworks to inform investment decisions.
• Lead and develop the Performance Marketing and Affiliate/KOL teams, ensuring best-in-class execution.
• Drive a culture of continuous optimisation through regular business reviews and data analysis.
• Identify new acquisition channels and technologies to accelerate global customer growth.

• Own Kraken Consumer's global paid acquisition strategy across various growth channels.
• Manage acquisition budgets and capital allocation, optimising investment based on key metrics.
• Develop acquisition strategies for high-value customer segments, translating insights into actionable strategies.
• Build a world-class experimentation culture across various marketing aspects.
• Partner closely with multiple teams to optimise the customer journey from first touch to retention.
• Establish robust measurement frameworks to inform investment decisions.
• Lead and develop the Performance Marketing and Affiliate/KOL teams, ensuring best-in-class execution.
• Drive a culture of continuous optimisation through regular business reviews and data analysis.
• Help shape the future of Kraken Consumer growth by identifying new acquisition channels and technologies.