See all jobs on JobTailor
Search thousands of fresh jobs every day.
- Fresh listings
- Fast filters
- No subscription required
Growth Workflow Specialist, Performance & Paid
Kraken Digital Asset ExchangeDefine and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing; Work directly with the build team to translate your workflow …
Core Competencies
Role fitUse this summary to align your resume positioning with the role.
Candidates should emphasize their expertise in performance marketing and paid growth strategies, showcasing their ability to define and optimize automation workflows. Strong analytical skills and experience with data interpretation are crucial, along with a proactive approach to workflow management and communication with technical teams.
ATS Keywords
Tailor your resumeTip: use these terms in your resume and cover letter to boost ATS matches.
About the role
Key responsibilities & impact- Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing.
- Work directly with the build team to translate your workflow specs into working agent automations.
- QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it.
- Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it.
- Define knowledge base inputs for the paid growth agents, what rules, guardrails, and campaign logic should be codified and kept current.
- Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself.
- Extend your systems thinking to other growth levers, CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions.
Requirements
What you’ll need- 4+ years in performance or paid growth, you have run campaigns at scale across major paid channels and understand the mechanics deeply.
- Systems thinking, you can map a growth workflow as a series of triggers, decisions, actions, and measurements. You think in logic, not just tactics.
- Comfort with data, you can read a performance dashboard, interpret signal from noise, and define what an agent should optimize for.
- Prompt engineering curiosity, you don't need to be an engineer, but you are willing to learn how to communicate with AI systems precisely and improve their outputs.
- Strong written communication, the workflow specs you write become the blueprints engineers build from. Clarity matters.
- High agency, you define the work, you don't wait for it to be defined for you.
- Experience with marketing automation, CRM, or lifecycle messaging systems.
- Exposure to A/B testing and experimentation frameworks.
- Background in fintech, consumer financial products, or regulated industries.
- Any hands-on experience with workflow automation or no-code orchestration tools.