Director, Paid Marketing

Kraken Digital Asset Exchange

Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels.; Manage acquisition budgets and capital allocation, optimising …

Posted 7/23/2026Verified active Jul 25, 2026, 12:36 AMfull-timeRemote • London • 🇬🇧 United KingdomSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrated expertise in leading multi-channel performance marketing strategies, with a focus on optimizing customer acquisition and retention in high-growth consumer technology sectors. Proven ability to manage large-scale budgets, analyze key metrics, and drive continuous improvement through data-driven decision-making and cross-functional collaboration.

Highest-signal resume keywords

8+ Years of Experience in Performance MarketingProven Success in Managing Large-Scale Acquisition ProgramsDeep Understanding of Acquisition EconomicsExperience Managing Affiliate and KOL PartnershipsStrong Analytical Skills for Data-Driven Decisions

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCustomer Acquisition StrategiesData AnalysisConversion Rate OptimizationMeasurement Techniques

Soft Skills

Cross-Functional CollaborationLeadershipTeam DevelopmentAnalytical ThinkingContinuous Improvement Mindset

Tools & Technologies

Paid Media ChannelsCustomer Data PlatformsMeasurement FrameworksMarketing Mix Modeling (MMM)Geo Testing

Industry Keywords

Consumer TechnologyFintechCryptoAcquisition EconomicsRegulatory Compliance

Tech Stack

Tools & technologies

Sql

About the role

Key responsibilities & impact

Own Kraken Consumer's global paid acquisition strategy across various growth channels.
Manage acquisition budgets and capital allocation, optimising investment based on key metrics.
Develop acquisition strategies for high-value customer segments, translating insights into actionable strategies.
Build a world-class experimentation culture across various marketing aspects.
Partner closely with multiple teams to optimise the customer journey from first touch to retention.
Establish robust measurement frameworks to inform investment decisions.
Lead and develop the Performance Marketing and Affiliate/KOL teams, ensuring best-in-class execution.
Drive a culture of continuous optimisation through regular business reviews and data analysis.
Help shape the future of Kraken Consumer growth by identifying new acquisition channels and technologies.

Requirements

What you’ll need

8+ years of experience leading multi-channel performance marketing in a high-growth consumer technology, fintech or crypto business.
Proven success managing large-scale acquisition programmes across web and mobile, including major paid media channels.
Deep understanding of acquisition economics, including CAC, LTV, and attribution models.
Experience managing affiliate, creator, influencer or KOL partnerships alongside traditional paid acquisition channels.
Strong analytical skills with the ability to make commercial decisions using customer data.
Experience improving conversion across the full customer journey, including creative and lifecycle marketing.
Proven people leader with experience building and developing high-performing marketing teams.
Excellent cross-functional collaboration skills, with experience partnering closely with various teams.
Comfortable operating in fast-paced, highly regulated industries where balancing growth and compliance is essential.
Hands-on experience with MMM, geo testing, or other measurement techniques.