Lifecycle Marketing Manager – Consumer

Kraken Digital Asset Exchange

Lifecycle Marketing Manager at Kraken driving full lifecycle strategy for Consumer products. Collaborating with stakeholders to enhance product adoption and customer engagement.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $96,000 - $192,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing complex CRM and lifecycle marketing strategies, with a strong focus on data analysis, customer segmentation, and compliance within the B2C sector, particularly in the crypto industry.

Highest-signal resume keywords

Lifecycle Marketing Strategy DevelopmentCRM Campaign ExecutionData Analysis and OptimizationMarketing Automation ExpertiseStrong Copywriting Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Program DevelopmentCustomer Segmentation StrategiesCampaign BuildingData AnalysisMarketing Automation

Soft Skills

Stakeholder ManagementCommunicationCollaboration

Tools & Technologies

BrazeCRM ToolsMarketing Automation Systems

Industry Keywords

B2C MarketingLifecycle ProgramsComplianceCrypto IndustryOmni-Channel Marketing

About the role

Key responsibilities & impact

Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other actions that improve client quality and loyalty
Help shape the formation of the lifecycle strategy for Consumer both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company
Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem
Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend
Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle
Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value
Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers

Requirements

What you’ll need

5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution
Extensive experience building and executing complex CRM campaigns with multiple stakeholders
Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools
A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus
In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do
Strong copywriting skills to support the building of individual campaigns
Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)

Benefits

Comp & perks

Bonus program
Equity program
Wellness allowance
Health insurance (medical, dental, vision)
401(k) plan