Director, Paid Marketing

Kraken Digital Asset Exchange

Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels.; Manage acquisition budgets and capital allocation, optimising …

Posted 7/23/2026Verified active Jul 25, 2026, 12:36 AMfull-timeRemote • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrated expertise in leading multi-channel performance marketing strategies, with a focus on customer acquisition and retention in high-growth consumer technology sectors. Proven ability to analyze data and optimize marketing investments, while building and mentoring high-performing teams to drive continuous improvement and innovation.

Highest-signal resume keywords

8+ Years Experience in Performance MarketingExperience in High-Growth Consumer TechnologyProven Success in Managing Large-Scale Acquisition ProgramsStrong Analytical SkillsProven People Leader

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Acquisition Strategy DevelopmentBudget ManagementData AnalysisCustomer Acquisition Cost (CAC)Lifetime Value (LTV)

Soft Skills

Cross-Functional CollaborationTeam LeadershipAnalytical ThinkingContinuous OptimizationCommunication Skills

Tools & Technologies

Performance Marketing ToolsAffiliate Marketing PlatformsData Measurement FrameworksCustomer Relationship Management (CRM) SystemsDigital Advertising Platforms

Industry Keywords

FintechCryptoConsumer TechnologyPerformance MarketingCustomer Journey Optimization

Tech Stack

Tools & technologies

Sql

About the role

Key responsibilities & impact

Own Kraken Consumer's global paid acquisition strategy across various growth channels.
Manage acquisition budgets and capital allocation, optimising investment based on key metrics.
Develop acquisition strategies for high-value customer segments, translating insights into actionable strategies.
Build a world-class experimentation culture across various marketing aspects.
Partner closely with multiple teams to optimise the customer journey from first touch to retention.
Establish robust measurement frameworks to inform investment decisions.
Lead and develop the Performance Marketing and Affiliate/KOL teams, ensuring best-in-class execution.
Drive a culture of continuous optimisation through regular business reviews and data analysis.
Identify new acquisition channels and technologies to accelerate global customer growth.

Requirements

What you’ll need

8+ years of experience leading multi-channel performance marketing in a high-growth consumer technology, fintech or crypto business.
Proven success managing large-scale acquisition programmes across web and mobile, including major paid media channels.
Deep understanding of acquisition economics, including CAC, LTV, and attribution.
Experience managing affiliate, creator, influencer or KOL partnerships alongside traditional channels.
Strong analytical skills with the ability to make decisions using experimentation and customer data.
Experience improving conversion across the full customer journey, including lifecycle marketing.
Proven people leader with experience building and developing high-performing marketing teams.
Excellent cross-functional collaboration skills with experience partnering closely with various teams.
Comfortable operating in fast-paced, highly regulated industries.