Lifecycle Marketing Manager

Kraken Digital Asset Exchange

Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other actions that improve client quality and loyalty; Help shape …

Posted 7/24/2026Verified active Jul 25, 2026, 12:36 AMfull-timeRemote • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrated expertise in developing and executing complex lifecycle and CRM programs, with a strong focus on driving engagement and revenue growth in a B2C environment. Proven ability to analyze campaign data, optimize strategies, and collaborate with cross-functional teams to ensure compliance and maximize customer retention.

Highest-signal resume keywords

5+ Years Experience in Lifecycle/CRM ProgramsExtensive Experience with CRM CampaignsStrong Copywriting SkillsExpertise in Customer Segmentation StrategiesIn-Depth Knowledge of Marketing Automation/CRM Systems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ToolsCampaign-Building ToolsData AnalysisMarketing AutomationCustomer Segmentation

Soft Skills

Strategic ThinkingCollaborationCommunicationProblem-SolvingCreativity

Tools & Technologies

BrazeEmail Marketing PlatformsPush Notification SystemsIn-App Communication ToolsAnalytics Software

Industry Keywords

B2C MarketingLifecycle MarketingCRM StrategyComplianceCrypto

About the role

Key responsibilities & impact

Drive the strategy for lifecycle programs involving a mix of email, push, and in-app communications that drive engagement and desired outcomes.
Help shape the formation of the lifecycle strategy for Consumer from a technology and marketing execution perspective, accountable for key metrics supporting revenue growth.
Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
Conduct data analysis of campaign results to optimize and create operational plans and manage spend.
Execute thoughtful experimentation to unlock high-impact campaigns and leverage automation to maximize engagement & retention throughout the customer lifecycle.
Be a key stakeholder in growth across the company, keeping leadership updated on progress and working closely with the wider business to drive incremental value.
Work closely with compliance, legal, and regional operations teams to remove blockers in marketing across priority geos, ensuring compliance with local regulators.

Requirements

What you’ll need

5+ years of experience leading the development of complex lifecycle/CRM programs from strategy-to-execution.
Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
Experience with CRM tools such as Braze (ideal but not essential) and other campaign-building tools.
A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience in crypto as a plus.
In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of those platforms.
Strong copywriting skills to support the building of individual campaigns.
Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).